Proposal - Print Products
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The document discusses plans for an album cover design. It describes choosing a collage style to feature similar underground artists. The genre is dance music to represent youth culture. The cover will have bright, non-dramatic colors inspired by albums from Katy B, Elle Varner, and Tinashe. A medium close-up photo shoot in a studio is planned to look professional, with an interesting colorful backdrop added digitally. Black and white photos are suggested to allow bold colors in photoshop. Test photos confirm the colorful style suits the artist. Font ideas include simple capital letters for boldness.
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Question2
The document discusses and compares the effectiveness of ancillary texts, such as a music video and digipack, for a music product. It notes differences between the close-ups used in the video versus photography studio shots for the digipack. The target audience is identified as mainly females aged 12-25. Different designs and elements of two digipacks are described, and how they aim to attract the target audience through unique and eye-catching aspects. In conclusion, both digipacks are considered effective at displaying and promoting the artist clearly to the target audience.
Brand identity
Brand identity is important for artists to be recognized across different media. For her music video, album poster, and digipak, the author will establish a consistent brand identity through elements like font, colors, and images. She has researched fonts that fit the vintage pop-soul genre and chosen two options. Black, white, and grey will be the main colors used to convey a dark, depressing theme. Images will feature the artist in similar outdoor, countryside settings with consistent characteristics to connect the pieces as being by the same artist.
Pitch
The document summarizes a pitch for a music video for an indie pop song. It discusses choosing the Halsey song "Control" for its beat and lyrics about overcoming personal demons. The pitch names the artist as "Onyx" to reflect the dark tone and references influences from Lorde and Lana Del Rey music videos. It outlines plans to contrast performance scenes in a studio with scenes conveying the song's narrative in locations like an old house. The pitch also discusses developing branding around Onyx's unique voice and signature dark plum lipstick, as well as linking music video and promotion through a consistent color scheme and logo design. It acknowledges challenges in securing filming locations, casting, and technical aspects like projections.
Audience feedback
The document summarizes feedback from 10 people on the design of album packaging and a poster for a mixed genre album.
The packaging uses night sky and party light themes that represent the album's mix of R&B and dance music. Both the front and back covers continue this theme. However, the artist's pose on the cover seems uncomfortable.
The poster effectively promotes the album by featuring the artist prominently against an unrealistic sky background matching the album's theme. While it conveys the genre, the poster could be strengthened by including more details like reviews or purchase information.
In both cases, establishing a clear brand symbol or signature design element would help create a stronger, more consistent identity for the artist across
John Boundy Ancillary Task
The document discusses how various musical artists, including The 1975, Ed Sheeran, and Passenger, employ consistent conventions in the visual design of their album packaging and promotional materials like tour posters. This helps develop a clear, recognizable identity and brand. Common techniques mentioned include using consistent color schemes, fonts, and imagery that tie the different materials together and convey the tone and style of the artist. Simplistic, retro-inspired designs are often employed to match the intended aesthetics and target audiences.
Evaluation 2
The document discusses different promotional materials created for a student artist's music project, including a poster, digipak, and music video. The poster promotes the artist and includes links to music platforms. The digipak cover depicts scenes and symbols from the music video to tell the story of the artist's journey. The document argues that the combination of these main and supplementary promotional materials is effective because the video and packaging use consistent design elements, colors, and themes that help audiences connect the pieces and understand the artist's message.
Digipak analysis
This document analyzes and summarizes the design elements of digipaks and advertisements for several musical artists. For Chase and Status, a consistent font style and color scheme is used across the front, back, and advertisements. Janelle Monáe's album covers feature the same font style and color but different images, with synergy between the album art and a music video. Beyoncé's surprise album has no image on the black cover, only pink text, maintaining the font and color throughout to create a cohesive visual identity.
Evaluation 1
The document discusses conventions used in pop/rock music videos. It analyzes several existing music videos to identify conventions such as simple transitions, fast or slow editing depending on tempo, cuts between bands performing and narratives, lip syncing when bands are shown, inclusion of narratives, cuts matching the music's beat, narratives linking to lyrics, casual clothing for characters, use of natural lighting and colors. The document then discusses how these conventions were applied or challenged in the author's own music video for their song.
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Question2
The document discusses and compares the effectiveness of ancillary texts, such as a music video and digipack, for a music product. It notes differences between the close-ups used in the video versus photography studio shots for the digipack. The target audience is identified as mainly females aged 12-25. Different designs and elements of two digipacks are described, and how they aim to attract the target audience through unique and eye-catching aspects. In conclusion, both digipacks are considered effective at displaying and promoting the artist clearly to the target audience.
Brand identity
Brand identity is important for artists to be recognized across different media. For her music video, album poster, and digipak, the author will establish a consistent brand identity through elements like font, colors, and images. She has researched fonts that fit the vintage pop-soul genre and chosen two options. Black, white, and grey will be the main colors used to convey a dark, depressing theme. Images will feature the artist in similar outdoor, countryside settings with consistent characteristics to connect the pieces as being by the same artist.
Pitch
The document summarizes a pitch for a music video for an indie pop song. It discusses choosing the Halsey song "Control" for its beat and lyrics about overcoming personal demons. The pitch names the artist as "Onyx" to reflect the dark tone and references influences from Lorde and Lana Del Rey music videos. It outlines plans to contrast performance scenes in a studio with scenes conveying the song's narrative in locations like an old house. The pitch also discusses developing branding around Onyx's unique voice and signature dark plum lipstick, as well as linking music video and promotion through a consistent color scheme and logo design. It acknowledges challenges in securing filming locations, casting, and technical aspects like projections.
Audience feedback
The document summarizes feedback from 10 people on the design of album packaging and a poster for a mixed genre album.
The packaging uses night sky and party light themes that represent the album's mix of R&B and dance music. Both the front and back covers continue this theme. However, the artist's pose on the cover seems uncomfortable.
The poster effectively promotes the album by featuring the artist prominently against an unrealistic sky background matching the album's theme. While it conveys the genre, the poster could be strengthened by including more details like reviews or purchase information.
In both cases, establishing a clear brand symbol or signature design element would help create a stronger, more consistent identity for the artist across
John Boundy Ancillary Task
The document discusses how various musical artists, including The 1975, Ed Sheeran, and Passenger, employ consistent conventions in the visual design of their album packaging and promotional materials like tour posters. This helps develop a clear, recognizable identity and brand. Common techniques mentioned include using consistent color schemes, fonts, and imagery that tie the different materials together and convey the tone and style of the artist. Simplistic, retro-inspired designs are often employed to match the intended aesthetics and target audiences.
Evaluation 2
The document discusses different promotional materials created for a student artist's music project, including a poster, digipak, and music video. The poster promotes the artist and includes links to music platforms. The digipak cover depicts scenes and symbols from the music video to tell the story of the artist's journey. The document argues that the combination of these main and supplementary promotional materials is effective because the video and packaging use consistent design elements, colors, and themes that help audiences connect the pieces and understand the artist's message.
Digipak analysis
This document analyzes and summarizes the design elements of digipaks and advertisements for several musical artists. For Chase and Status, a consistent font style and color scheme is used across the front, back, and advertisements. Janelle Monáe's album covers feature the same font style and color but different images, with synergy between the album art and a music video. Beyoncé's surprise album has no image on the black cover, only pink text, maintaining the font and color throughout to create a cohesive visual identity.
Evaluation 1
The document discusses conventions used in pop/rock music videos. It analyzes several existing music videos to identify conventions such as simple transitions, fast or slow editing depending on tempo, cuts between bands performing and narratives, lip syncing when bands are shown, inclusion of narratives, cuts matching the music's beat, narratives linking to lyrics, casual clothing for characters, use of natural lighting and colors. The document then discusses how these conventions were applied or challenged in the author's own music video for their song.
Q1 media evaluation
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
Mise En Scene - BlueSkyStudios
This document outlines the mise en scene plans for a BlueSky Studios film. It describes choosing basic, natural locations like a house at Christmas and the woods to make the setting relatable to audiences. The lighting will use daylight filming with color filters added in editing. Character designs aim to fit genres - the artist wears indie clothes and black to stand out, while the young couple wears old-fashioned clothes to distinguish them from the older couple, all to make the characters relatable to audiences.
digipak making
The document discusses choosing photos for the cover of a digipak to promote a dance music project. It describes 5 photos selected: 1) a mid-air jump suggesting a "dropping beat"; 2) a shot in Southend near an amusement park to depict "gloomy depression"; 3) colorful walls contrasting with a character's plain clothes; 4) a mysterious shot of a character walking into darkness; 5) a faded shot of a female character with Southend pier in the background. The photos were edited using Color Splash software to apply effects and keep to a bright color scheme fitting for dance/house music.
1
The media product challenges conventions of real pop music videos and packaging in the following ways:
1) The music video uses fewer shots and camera angles than a typical pop video and incorporates colors that match the heartbreak theme of the song rather than bright colors.
2) The digipack packaging has similar photos but uses matching somber colors rather than bright hues typically seen in pop albums.
3) Both the video and packaging take influence from Ariana Grande's simple, cohesive album design to emphasize the song's meaning rather than drawing attention through flashy elements, as is common in pop genres.
Cd cover research
This document discusses CD cover designs for various artists and what design elements were effective at representing the music's genre and mood, as well as attracting the target audience. The author analyzes covers for Example, Cornershop, Jason Mraz, and Nizlopi. Elements like use of artist logos, vibrant colors, images from music videos are discussed. The author concludes they will incorporate these techniques like use of their music video images in their own CD cover design to promote recognition and appeal to their audience.
Question 1
The document discusses how the media product uses and challenges conventions of real music products.
It summarizes that the digipak uses normal conventions like title, artist, and songs, but challenges having the main artist picture on the front cover. Inspiration is drawn from Thirty Seconds to Mars and Magic Man album covers. Photos from a tunnel shoot are used for the lyrics page.
The website uses standard elements like videos and songs but does not prominently feature the artist. Colors and styled photos similar to the album cover are used to make the website more visually interesting.
The music video uses conventions like featuring the artist and relating to the genre but challenges conventions slightly by including some narrative alongside the main performance elements
Cd cover designs
The document discusses various design ideas for an album cover. It evaluates different ideas for images of the artist, fonts, and themes. It considers placing images on the front or back cover as well as using images for advertisements. Ultimately, it decides that the best design will be a medium close-up shot of the artist on the front cover, fading into the background to match the album's theme of "gone". This image effectively promotes the artist while connecting to the theme and target male audience.
Q2 evaluation
The combination of the main product (album) and ancillary texts (packaging materials) is effective because:
1) A consistent style using Trajan Pro font and a black/white/grey color scheme is used throughout.
2) Themes and motifs from the music video are reflected in the album packaging, such as a brick wall and photo booth pictures.
3) The packaging relates closely to the style and mood portrayed in the music video and represents the artist's signature black clothing look.
Pitch
This document discusses plans for a music video for the song "Stressed Out" by Twenty One Pilots. It will feature two actors performing in two unusual locations - a garage filled with random items and a woodland area with a strange tent. Shots will include one actor rapping and the other appearing in jump cuts in trees. The products - music video, Digipak, and magazine ad - will have a consistent style, imagery, typography, and color scheme to clearly link them as a campaign. Potential issues that could arise include difficulty coordinating the various shots and maintaining a coherent narrative or message across products.
Analysis of final products
The document summarizes design choices made for music promotion products including a poster and CD cover. Key points addressed include:
1) The font 'Display' was used for both the poster and CD cover to relate the two and symbolize the club style dance music genre.
2) Images from the music video were edited to pink and blue to represent the "primal girl boy situation" and "innocent immaturity" theme of the video.
3) Continuity of blue color was used to make the poster look more professional.
4) Retro fonts from the 80s were chosen to represent the dance music genre.
5) Elements like the beat pattern and blurred/double vision
ia Question 1
The document discusses different aspects of a media product created for a hip hop artist named Yogz. It summarizes how each part (the digipak, website, and music video) both develops conventions of and draws inspiration from real hip hop media products. The digipak follows conventions like using a black color scheme but also develops them by including both light and dark imagery. The website layout draws from J. Cole's style but challenges conventions through its atypical design. The music video illustrates the song lyrics through its gritty setting but also develops the genre by including two contradictory videos in one.
Digipak advertisement research
This document discusses and analyzes advertisements for various music albums and digipaks. It examines aspects like the images used, information included, font colors and styles. Key points made include that the artist image and branding should match their public persona. Reviews and ratings can encourage sales. Simplicity can work for established artists but more details are needed to introduce new artists. Matching the advertisement design to the album cover increases familiarity and appeal.
Evaluation Question 2
The document discusses the process of creating a digipack for a music video release. Key points:
- Research was conducted on other indie pop artists to identify common visual qualities to maintain genre consistency, such as not prominently featuring the artist's face and using neutral colors.
- Photography for the digipack was done on the same day as filming to ensure continuity of appearance, lighting and weather.
- Editing of digipack images used warming filters and muted natural colors consistent with the indie pop style.
- A custom font was created to serve as a unique logo for the artist's name and maintain recognition across products.
Dvd Cover Analysis and Magazine
This document analyzes the cover of a Celine Dion DVD of a live performance. It summarizes that the cover promotes Celine Dion as a famous artist through images of her performing live in elegant outfits and a listing of songs. It targets a female audience by representing Dion as feminine and focusing on love themes. The cover conveys that the recording captures Dion's live performance and promotes her style of music and persona.
Conventions of real media products evaluation
a2 media blog- In what ways does your media product use, develop or challenge forms and conventions of real media products?
How effective is the combination of your main
The document discusses the effectiveness of combining a main music product with ancillary materials like a music video, album cover, and advert. Pink was used consistently across materials to tie them together and represent the artist Nicki Minaj. Different images and poses from the music video were also featured on the album cover and in different angles to create recognition and involvement from the audience. Elements like outfits, movements, and the word "Candy" were kept similar to reinforce the fun, colorful theme between the video and album materials.
A2 media studies evaluation questions
This document summarizes how a student's media project for an A2 Media Studies course utilized conventions of real music videos, CD packaging, and advertisements to create an original work. Specifically, the student created a music video for the song "The Boyz" by Nicki Minaj and Cassie that incorporated typical elements of pop music videos like colorful imagery, dancing, scene changes, and camera angles seen in videos by other artists. The student also designed CD packaging with Nicki Minaj on the cover and track listings on the back that followed common conventions. An advertisement for the album replicated real ad elements like release date and purchase details.
Untitled presentation
The document discusses ideas for designing a digipak for a song. It analyzes digipaks from various artists like Jamie T, Gorillaz, Eliza Doolittle, and Kate Nash. The author notes design elements like cartoon drawings, bright colors, and childlike themes that appeal to wide audiences. For their own digipak, the author considers incorporating a child's drawing, photos from filming, or creating original artwork in the style of Kate Nash to represent the song.
Evaluation question
The document discusses how the media product draws inspiration from real music videos and albums in its forms and conventions. It summarizes how the product takes visual elements like quick cuts, split screens, and flashing colors from Beyonce's "Countdown" video. It also replicates the use of graffiti walls from Cheryl Cole and close-up shots from Azealia Banks. The product mimics album layouts including four edited images on the cover inspired by Little Mix. The back cover and website draw from Adele and Rita Ora respectively. Images compare elements copied from other artists alongside the original work.
Analysis of final products
The three sentence summary is:
The font 'Display' was used for both the poster and CD cover to relate the two products and appeal to their target dance music audience. Images from the music video were edited pink and blue to symbolize a romantic theme and the use of dolls subtly conveyed a message of innocent immaturity. Key details like the artists' record label, track lists, and barcode were included to follow conventions and make the CD cover look realistic.
Social Media Marketing - Pravila igre, ki jih ne smete izpustiti
SMM deluje;) No, če sta strategija in izvedba seveda pravilni. Kako lahko katerokoli podjetje z minimalnim vložkom doseže rezultate, za katere bi drugače moralo nameniti velik del finančnih sredstev? Študije primera.
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Q1 media evaluation
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
Mise En Scene - BlueSkyStudios
This document outlines the mise en scene plans for a BlueSky Studios film. It describes choosing basic, natural locations like a house at Christmas and the woods to make the setting relatable to audiences. The lighting will use daylight filming with color filters added in editing. Character designs aim to fit genres - the artist wears indie clothes and black to stand out, while the young couple wears old-fashioned clothes to distinguish them from the older couple, all to make the characters relatable to audiences.
digipak making
The document discusses choosing photos for the cover of a digipak to promote a dance music project. It describes 5 photos selected: 1) a mid-air jump suggesting a "dropping beat"; 2) a shot in Southend near an amusement park to depict "gloomy depression"; 3) colorful walls contrasting with a character's plain clothes; 4) a mysterious shot of a character walking into darkness; 5) a faded shot of a female character with Southend pier in the background. The photos were edited using Color Splash software to apply effects and keep to a bright color scheme fitting for dance/house music.
1
The media product challenges conventions of real pop music videos and packaging in the following ways:
1) The music video uses fewer shots and camera angles than a typical pop video and incorporates colors that match the heartbreak theme of the song rather than bright colors.
2) The digipack packaging has similar photos but uses matching somber colors rather than bright hues typically seen in pop albums.
3) Both the video and packaging take influence from Ariana Grande's simple, cohesive album design to emphasize the song's meaning rather than drawing attention through flashy elements, as is common in pop genres.
Cd cover research
This document discusses CD cover designs for various artists and what design elements were effective at representing the music's genre and mood, as well as attracting the target audience. The author analyzes covers for Example, Cornershop, Jason Mraz, and Nizlopi. Elements like use of artist logos, vibrant colors, images from music videos are discussed. The author concludes they will incorporate these techniques like use of their music video images in their own CD cover design to promote recognition and appeal to their audience.
Question 1
The document discusses how the media product uses and challenges conventions of real music products.
It summarizes that the digipak uses normal conventions like title, artist, and songs, but challenges having the main artist picture on the front cover. Inspiration is drawn from Thirty Seconds to Mars and Magic Man album covers. Photos from a tunnel shoot are used for the lyrics page.
The website uses standard elements like videos and songs but does not prominently feature the artist. Colors and styled photos similar to the album cover are used to make the website more visually interesting.
The music video uses conventions like featuring the artist and relating to the genre but challenges conventions slightly by including some narrative alongside the main performance elements
Cd cover designs
The document discusses various design ideas for an album cover. It evaluates different ideas for images of the artist, fonts, and themes. It considers placing images on the front or back cover as well as using images for advertisements. Ultimately, it decides that the best design will be a medium close-up shot of the artist on the front cover, fading into the background to match the album's theme of "gone". This image effectively promotes the artist while connecting to the theme and target male audience.
Q2 evaluation
The combination of the main product (album) and ancillary texts (packaging materials) is effective because:
1) A consistent style using Trajan Pro font and a black/white/grey color scheme is used throughout.
2) Themes and motifs from the music video are reflected in the album packaging, such as a brick wall and photo booth pictures.
3) The packaging relates closely to the style and mood portrayed in the music video and represents the artist's signature black clothing look.
Pitch
This document discusses plans for a music video for the song "Stressed Out" by Twenty One Pilots. It will feature two actors performing in two unusual locations - a garage filled with random items and a woodland area with a strange tent. Shots will include one actor rapping and the other appearing in jump cuts in trees. The products - music video, Digipak, and magazine ad - will have a consistent style, imagery, typography, and color scheme to clearly link them as a campaign. Potential issues that could arise include difficulty coordinating the various shots and maintaining a coherent narrative or message across products.
Analysis of final products
The document summarizes design choices made for music promotion products including a poster and CD cover. Key points addressed include:
1) The font 'Display' was used for both the poster and CD cover to relate the two and symbolize the club style dance music genre.
2) Images from the music video were edited to pink and blue to represent the "primal girl boy situation" and "innocent immaturity" theme of the video.
3) Continuity of blue color was used to make the poster look more professional.
4) Retro fonts from the 80s were chosen to represent the dance music genre.
5) Elements like the beat pattern and blurred/double vision
ia Question 1
The document discusses different aspects of a media product created for a hip hop artist named Yogz. It summarizes how each part (the digipak, website, and music video) both develops conventions of and draws inspiration from real hip hop media products. The digipak follows conventions like using a black color scheme but also develops them by including both light and dark imagery. The website layout draws from J. Cole's style but challenges conventions through its atypical design. The music video illustrates the song lyrics through its gritty setting but also develops the genre by including two contradictory videos in one.
Digipak advertisement research
This document discusses and analyzes advertisements for various music albums and digipaks. It examines aspects like the images used, information included, font colors and styles. Key points made include that the artist image and branding should match their public persona. Reviews and ratings can encourage sales. Simplicity can work for established artists but more details are needed to introduce new artists. Matching the advertisement design to the album cover increases familiarity and appeal.
Evaluation Question 2
The document discusses the process of creating a digipack for a music video release. Key points:
- Research was conducted on other indie pop artists to identify common visual qualities to maintain genre consistency, such as not prominently featuring the artist's face and using neutral colors.
- Photography for the digipack was done on the same day as filming to ensure continuity of appearance, lighting and weather.
- Editing of digipack images used warming filters and muted natural colors consistent with the indie pop style.
- A custom font was created to serve as a unique logo for the artist's name and maintain recognition across products.
Dvd Cover Analysis and Magazine
This document analyzes the cover of a Celine Dion DVD of a live performance. It summarizes that the cover promotes Celine Dion as a famous artist through images of her performing live in elegant outfits and a listing of songs. It targets a female audience by representing Dion as feminine and focusing on love themes. The cover conveys that the recording captures Dion's live performance and promotes her style of music and persona.
Conventions of real media products evaluation
a2 media blog- In what ways does your media product use, develop or challenge forms and conventions of real media products?
How effective is the combination of your main
The document discusses the effectiveness of combining a main music product with ancillary materials like a music video, album cover, and advert. Pink was used consistently across materials to tie them together and represent the artist Nicki Minaj. Different images and poses from the music video were also featured on the album cover and in different angles to create recognition and involvement from the audience. Elements like outfits, movements, and the word "Candy" were kept similar to reinforce the fun, colorful theme between the video and album materials.
A2 media studies evaluation questions
This document summarizes how a student's media project for an A2 Media Studies course utilized conventions of real music videos, CD packaging, and advertisements to create an original work. Specifically, the student created a music video for the song "The Boyz" by Nicki Minaj and Cassie that incorporated typical elements of pop music videos like colorful imagery, dancing, scene changes, and camera angles seen in videos by other artists. The student also designed CD packaging with Nicki Minaj on the cover and track listings on the back that followed common conventions. An advertisement for the album replicated real ad elements like release date and purchase details.
Untitled presentation
The document discusses ideas for designing a digipak for a song. It analyzes digipaks from various artists like Jamie T, Gorillaz, Eliza Doolittle, and Kate Nash. The author notes design elements like cartoon drawings, bright colors, and childlike themes that appeal to wide audiences. For their own digipak, the author considers incorporating a child's drawing, photos from filming, or creating original artwork in the style of Kate Nash to represent the song.
Evaluation question
The document discusses how the media product draws inspiration from real music videos and albums in its forms and conventions. It summarizes how the product takes visual elements like quick cuts, split screens, and flashing colors from Beyonce's "Countdown" video. It also replicates the use of graffiti walls from Cheryl Cole and close-up shots from Azealia Banks. The product mimics album layouts including four edited images on the cover inspired by Little Mix. The back cover and website draw from Adele and Rita Ora respectively. Images compare elements copied from other artists alongside the original work.
Analysis of final products
The three sentence summary is:
The font 'Display' was used for both the poster and CD cover to relate the two products and appeal to their target dance music audience. Images from the music video were edited pink and blue to symbolize a romantic theme and the use of dolls subtly conveyed a message of innocent immaturity. Key details like the artists' record label, track lists, and barcode were included to follow conventions and make the CD cover look realistic.
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How effective is the combination of your product and ancillary texts?
1) The document discusses the creative choices made in designing the packaging, advertising, and visual components for a pop album by artist Madelyniris.
2) Key elements like outfits, locations, and color palettes were chosen to create continuity across the music video, album cover, and additional marketing materials.
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Analysis of cd covers
The document provides guidance on conventions for designing CD covers, including considering the music genre, using representative images of artists, and eye-catching fonts and imagery. It discusses using close-up or full-body shots of artists, and edited or design-focused images. Cover elements should appeal to the target audience and reflect the music's genre. The document also examines back cover layouts and includes a mock-up of a designed CD cover combining elements discussed.
Analysis of cd covers
The document provides guidance on conventions for designing CD covers, including considering the music genre, using representative images of artists, and eye-catching fonts and graphics. It discusses using close-up or full-body shots of artists, and edited or design-focused images. Cover elements should appeal to the target audience and reflect the music's style. The document also examines back cover layouts and includes a mock-up of a designed CD cover combining elements discussed.
Final Question 2
The document discusses the design process for ancillary materials for a girl band music project. It describes choosing a girly yet individual style with white, red, and black colors. Different text styles were prototyped before settling on a girly cursive style to match the desired image. Feedback led to changing the advertisement to be less girly with a modern white, black, and gray color scheme. The CD cover was also adjusted based on feedback to focus more on showcasing the band and individual band members rather than a single music video. The end result was meant to create a cohesive branding identity across all ancillary materials that would appeal to their target audience of young girls.
Evaluation task 1 Codes and Conventions
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Evaluation task 1 – album artwork
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Evaluation task 1 – album artwork
The document discusses the album artwork created for a new artist. The front cover uses a black and white portrait of the artist with bold font to draw attention. The back cover features a nature image to reinforce the artist's organic theme. Comparisons are made to album covers by Florence and the Machine and Birdy, noting similarities like simplicity through black and white schemes, and differences like a close-up portrait versus showing attitude through posing. Conventions were followed and broken to make the new artist stand out.
Pitch presentation
The group has chosen the song "We Don't Have to Take Our Clothes Off" by Ella Eyre for their music video. They will tell a story about a teenage girl named Pixie facing social pressures. Pixie will be portrayed as unique and individualistic to relate to the audience. The brand for Pixie will revolve around R&B/pop genres and portray everyday struggles and a nightlife theme. The target audience is ages 14-20 as the message of not giving in to pressures will resonate most with teens. The video will show different struggles in a relationship through scenes of a couple and shots of Pixie singing while observing.
Pitch presentation
The group has chosen the song "We Don't Have to Take Our Clothes Off" by Ella Eyre for their music video. They will tell a story about a teenage girl named Pixie facing social pressures. Their style will be R&B/pop inspired by videos like "Here" by Alessia Cara. The video will feature shots of Pixie observing a couple dealing with relationship pressures on the streets of London at night. They aim to create a unique image for Pixie that reflects today's society.
Question 2
The band created ancillary materials to promote their indie-pop music. They looked to other girl bands for inspiration on conveying their girly image through colorful logos and photos. After feedback, they simplified their advertisement to a close-up photo of the band pulling shapes with their large logo. For the CD cover, they similarly used a consistent photo from their music video on the front and back, with individual band photos inside and balloons for the track list.
Music video evaluation 1 new
The group aimed to challenge stereotypes of UK rap music with their music video and packaging for the song "Dreamsville". They portrayed an ambitious artist pursuing their dreams while still incorporating urban elements of the genre. The CD cover compares the artist in a landscape to represent their roots, similar to the real artist Wiley's cover. Elements like a treble clef and the artist laughing were meant to make the music a main focus and broaden the audience. The poster uses urban styles but simply promotes the music title to make it accessible like Tinie Tempah's poster. Overall the group tried to take a different approach to rap to push it towards mainstream audiences while still adhering to some genre conventions.
Evaluation 1
Our music video sticks closely to the conventions of EDM/house music videos through its use of a club-like setting with strobe lights, glow sticks, and costumes featuring black and white. It relates the lyrics to the visuals through the main artist's facial expressions and dance movements during certain parts of the song. The editing is done to match the fast tempo of the song. Inspiration was drawn from music videos like Disclosure's "Latch" for its narrative interpretation of lyrics, Calvin Harris' "How Deep Is Your Love" for its lighting effects, and Rihanna's "We Found Love" for its blending of narrative and performance elements. Overall, the video aims to capture the feel of a typical E
Question 3
The group created two digipaks and a website for a soft pop duo called Agape. The concept for the music video and digipaks centered around the theme of waiting and being alone versus togetherness. Colors like black and white, orange, purple and yellow were used to represent feelings of sadness, longing and spring. The digipaks featured silhouettes of the couple at dusk to match the theme of one of their songs, "Dusk Till Dawn." The website flowed the color scheme and peaceful, spring-like imagery to provide information on the artists, their music and tour while maintaining a sense of mystery around who Agape is.
Critical reflection
The document describes a music promotion package for a female Pakistani artist that includes a music video, digipack, and website. The music video portrays social issues like acid attacks, rape, and transgender rights through a performance of the song "Kari Kari" by Qurat-ul-Ain Balouch. Research was done on women's issues in Pakistan to inform the narrative. The digipack and website photos were shot at Lahore Fort. Design elements like fonts, colors, and illustrations were used to create the digipack front and back cover portraying the artist's journey and story.
Evaluation question 2 media
The document discusses various design elements of a music video and accompanying materials for an artist named Alex Jones. It describes focusing on Alex Jones as the central figure on promotional materials like the digipak to make him recognizable. Colors, costumes, props, lighting, camera shots, and fonts were all chosen to be consistent with the retro, funky theme of the 1980s song and establish Alex Jones as an urban artist. While the lighting created a dull, retrospective mood, contrasting with the intended carefree summer vibe. The goal was to present a cohesive creative work around Alex Jones and his style.
Nicola media a2 evaluation
The document summarizes a student's media production project creating an R&B music video and accompanying materials. The project draws on conventions from real R&B music videos such as Usher's "My Boo" video. Scenes, camera angles, and lip syncing were incorporated from the original video. The student created an album cover, advertisement, and filmed the music video outside to develop the story in a non-stereotypical way. Audience feedback was gathered through YouTube comments, questionnaires, and discussions to evaluate the project.
A2 Media Studies - Use, Develop or Challenge
The document discusses generic conventions of indie pop music videos and digipacks. It analyzes existing music videos in the genre to identify conventions, such as the artist typically being Caucasian female, combining narrative and performance elements, using visual effects, including many close-ups of the artist, employing neutral color schemes, and inserting nature shots. For the digipack, it examines other indie pop albums to determine conventions like having the artist and album names prominently displayed and including multiple images of the artist throughout. The document aims to follow these conventions while also challenging some, like using more subtle colors rather than bright, vibrant designs.
Evaluation task 1 Codes and Conventions
This document analyzes the media product of a music video for a country/singer-songwriter artist. It discusses several conventions used from real music videos in the genre, including close-ups of the singer in the chorus to emphasize the lyrics, wide shots to establish location, natural lighting and slow pacing to match the mellow song. Costumes were pastel colors and props included an old piano. The location shots and performance scenes aimed to portray an authentic, organic artist. The album and website design incorporated similar natural, rustic elements to represent the artist and genre.
Final q2
The document discusses the development of ancillary text and branding for a fictional girl band. It describes choosing a girly yet individual style influenced by artists like the Spice Girls and All Saints. Various typeface options were prototyped before settling on a girly white and red 'Sassy' style. Costumes for band members were also designed to reflect their individual styles while fitting the overall girly and attitude-driven brand image. Examples from successful bands demonstrated how cohesive branding across ancillary text, album artwork, and other materials helps create a recognizable package that sells well.
Evaluation question 2
The document discusses the production of a music video and accompanying promotional materials. It summarizes the creative choices made regarding editing, cinematography, lighting, costumes, and photo editing to convey themes of distance, confusion, and mixed emotions between lovers. Shots of the artists moving in opposite directions, a map, and lyrics were used to portray distance. Black and white with pops of color, natural lighting, and three flowy dresses for the artist continued this theme across the video and promotional poster, magazine photos, and digipack.
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Proposal - Print Products
- 1. Etta Bond – Ask me to stay Proposal JAZZ AND ALEX
- 2. One of the first features that my partner and I discussed was the aspect of our CD. As the artist we picked is still underground, we decided to put up a collage with other artists that share the same style as ours. As a result, we established that the genre of our CD is going to be dance, as the music will represent the youth culture. In order to portray the energy of the youth, we also decided that our album should be extremely colourful and less dramatic. For instance, we decided to construct a similar look to the cover CD of Katy B, Elle Varner and Tinashe. We also decided for our picture to portray the artist posing in a medium close shot. Additionally, our photo-shoot location will be the studio, mainly because we think that it will look much more professional, however we could incorporate a more colourful and interesting backdrop. As final product will look extremely colourful due to photoshop manipulation, we are also thinking for our photographs to be in black and white, mainly because we believe that a monochromatic image would allow the colours in photoshop to blend with the picture much more nicely.
- 4. As we decided that the cover of the CD should be colourful, we tried to imitate the style of Elle Varner and Katy B. We therefore decided to do a test run with a couple photographs that we have to see if our plans are plausible. The result was positive and we are thinking that this style fits our artist perfect. Although the art of her album is based on cartoons, we also notice her preference towards colourful imagery, and thus we believe it would represent both her style and her music perfectly.
- 5. These are the font ideas we have for our album art. We are going for a simple font however we want it to be creative at the same time. We are thinking of having the font in capital letters to create a bold effect to show the status of the artist.