1. Conventions
C l i c k t o e d i t vMla sa t ir n u b t i t l e s t y l e
E a u te o s
2. Lip Sync
As a general point, most music videos I analysed
in pre- production showed signs of lip sync -
roughly about 70%-80% of clips in most music
videos used a lot of lip sync. Therefore I used this
convention; with reoccurring shots of my
protagonist singing at least every five or so shots
(unless in the instrumental part). I developed this
convention by making my protagonist a story
teller, using another typical convention of music
videos by linking the lyrics with relevant moving
image, for example ‘I can see you girl can you
see me?’ linked the song, character and storyline.
Additionally, I found continuity between band’s
websites, music videos and overall image.
Therefore I used this particular line as a sort of
‘slogan’ on my website, thus portraying a sense of
the music video storyline and publicising the song
to potential listeners.
3. Costumes and Locations
Costumes were fairly conventional to music videos
(dressed in ‘indie‘ style; jeans, cardigans and plimsolls) ;
however, I wanted my characters to be as relatable as
possible, so didn’t dress them too extravagantly. By using
typical clothing that teens would wear today, I feel this
makes both my male and female protagonist easier to
relate to, thus portraying a social message in my storyline
‘appearances can be deceiving’. Although I wanted to
portray this message, I additionally wanted to show an
element of fun and love within the music video. Both of
these themes I feel are relevant to teens of today, and by
using these with a fairly abstract ‘invisibility’ idea, I wanted
to create a fun and enjoyable music video, but with some
didactic qualities.
Therefore I picked settings and costumes suitable
to these themes - colourful places such as the
beach, particularly the blue wall with red drain
pipe, the ‘fun fair’ background, the balloon colour
in the party scene and colourful costumes to
brighten the bench section
4. Website
My website stuck to the original colour scheme for other
music
that fits into the ‘indie/ rock’ genre. I found that often, dark
colours with blacks, whites and greys were used as it often
gave a more professional mood and portrayed the genre of
the music well. I used black and white images, text and
backgrounds within my website in order to try and recreate
this theme. However, I additionally added red to parts of the
website to create a consistent and slightly more interesting
look to the website. I added a comments box with ways to
contact the band. I felt this was important because on the
majority of websites I looked at, I found that it was
important
for the artist and their audiences to have some sense of
feedback and communication.
I added a ‘top news’ section to my website which
I also found common to most artist’s website. I
felt I wanted to include this as it keeps the website
fresh, updateable and gives the audience a
reason to keep visiting on a regular basis. I
additionally added a photo gallery. Although
websites did not always contain these, I decided
to add to the conventions of music websites as I
feel this helped to portray my band’s image, style
and help promote them further.
5. Digi Pak
My digi pak sticks to the conventions of typical and
professional ones. I chose a picture that symbolises the
album name - 'invisibility'. The black and white colour
scheme sticks to the corporate identity. The text is
consistent, as used on my cd as a background.
