The document discusses how the student researched conventions in music media to develop their own music artist project. They analyzed music videos, websites, and album packaging to inform the construction of a music video, website, and digipak for their R&B/hip-hop duo. Key elements replicated from research included relationship narratives, urban environments, clothing styles, and instrumental performances in music videos. Conventions from specific artists like Alicia Keys, Kanye West, and Drake influenced editing choices, fonts, and album art layouts. The goal was to both reflect industry standards and put the student's own creative spin on recreating realistic media for their music project.

1. In what ways does your media product
use, develop or challenge forms and
conventions of real media products?

2. QUESTION 1:
• Looks at the researching of the music industry.
• How I have chosen to reflect those forms and conventions through the
production stages of my music artist.
• This would include the constructing of my own music video, which would feature
my artist as well as well as the making of a digipak and website.
TALK ABOUT:
• How did research help to construct my artist?
• Website Analysis
• How did I decide to do my website? WHY?
• Digipak – what is a digipak?
• Does digipak reflect my research?
• What elements make up a typical music video?
• Did I decide to conform or subvert my research? WHY?

3. During my researching of the music industry, I came across various
areas that I thought I could replicated in my own style for my music
video, website and digipak. Each aspect helped to construct my
R&B/Hip-Hop duo, Indigo as a real up and coming group.
I’ll be discussing how and why I chose to reproduce some conventions
to bring my artist to life as well as 2 media conventions;
- Mise-en-scene
- Editing

4. Artist Representation: Jock
When analysing various music videos, I noticed that those with some form of love
narrative contained a relationship as the storyline, whether it being a break-up or ‘hook-
up’. I thought that this would work well for my artist duo as I could have them both be
part of the plot.
For clothing, I wanted to have my artist replicate an urban, youthful demographic. This
led me to look at clothing that denoted them as young teens but have colours that
connoted the emotions shown at the time. An example of this is Jock (the male) seen
wearing a grey and black coat, representing feelings of depression due to his relationship
crisis.
Within that exact same shot, I had Jock look out towards the sky-scraping buildings seen
in the background. With this done, I could introduce the concept of an urban
environment.
During the latter part of my video, I showed shots of the two arguing at home. To show
this, I had arranged the room to show household props, such as a TV, Sofas, curtains etc.
I got this idea from analysing Neo’s video, Mad, where it shows him and his girlfriend
having arguments at home. Due to this, I thought that replicating this would help set a
similar theme. However, instead of having put the argument at only the start of the
video, I had snippets go throughout, reinforcing the narrative with the song.

5. Artist Representation: Danella
For Danella, I wanted her to subvert forms of
sexual appeal in music videos, usually having
females shown in explicit clothing.
Countering this idea was so that instead of having
drawn attention to her physical attributes, I
wanted her ability to play the piano to be referred
to just as much as her looks.
This being said, though, I still wanted her to still
have some attractive charm and appeal. Therefore,
having her wear clothing that complimented her
figure as well as having her tie her head back then
down later down, showing a natural endearing
appearance.
As well as this, I thought that having her way no
make would signify a natural, pure persona.

6. MISE-EN-SCENE
In terms of mise-en-scene, my music video was to have aspects that
reassembles an urban environment within the UK. This was so that my target
audience was to find direct appeal and connection with my artist seen in the
video.
to make similarities between individual videos to create a hybrid music video
that could be identified as an R&B/Hip-Hop video as much as possible based
on the visuals
I’ll be discussing elements of my video such as background, clothing and
colours between individual videos that helped me create a hybrid music
video that could be identified universally as an R&B/Hip-Hop music video.

7. During my video analysis, I noticed
that there has been an increase in
musicians performing with their
instruments in music videos
recently, such as Ed Sheeran, Alicia
Keys and Clean Bandit
I thought that Alicia Keys would be
the best to gain inspiration from.
One influential video that I wanted
to relate to was Jay Z ft. Alicia
Key’s, ‘Empire State of Mind’.

8. Another feature in the video was the use of
background props. Putting the ‘Empire State’
building in the background helps to establish the
videos location.
This for me, not only sets location but can also
reveal an artist culture and town to an audience.
Influences from the same video came from analysing
Jay-Z in conjunction to my artist, Jock.
Looking at his costume, Jay-Z has a snapback hat on
along with a buffed coat. The use of clothing can be
also seen as a demographic styling of rappers. That
being said, having Jock seen in this format would
connect with his temperament.

9. When looking through Alicia Key’s iconic videos, I
found her song, Fallin’ quite interesting. Having her
shot on bus could done with either gender. Instead
of having Danella in this shot, I thought that that
having Jock here would better in the narrative as
Danella is seen still with saddened look, whilst Jock
would be shown on a bus; as if constantly thinking
about her.
Alicia Keys is seen playing her piano standing
at key moments that go alongside with the
music.
Therefore, I thought that I could show this
but having her sit down instead as it seemed
more suitable to the characteristics of the
song.

10. Editing
For editing, I’ll be discussing my editing styles and ordering and the
reasons for those specific features. I’ll also be referring to examples
from other music videos that influenced my video.

11. Time Lapse
When representing time, I
wanted convey a long period
which denoted a location
similar to where my artist was
placed.
This also helped me to show a
change in scenery and location
for Jock as the video varies
from him shot during the early
day to later afternoon.

12. Title Sequence
For my title sequence, I wanted to look towards finding a font similar to
Kanye West’s all of the lights video as it create a hip/hop themed style.
To a degree, I chose to use this type of font but challenge it at the same
time by having the words transparent, to foreshadow the establishing
shot coming up.

13. Fade Transition
To gain a flowing transition with
different angles of my artist, I
wanted to replicate Chrisette
Michelle’s Epiphany video.
This meant that I would go from
close-up shots to shots of her
either on the piano or in a
different location to show the
difference in her emotion.

14. The Digipak
Digipak covers are one of the primary aspects in expressing the career
of a music artist. I will be discussing digipak’s that I thought went well
as well as reasons for choosing them as my inspiration.

15. Colour Influence
Neo Soul group, Floetry had a huge inspiration on colouring for my album. As they are a
duo themselves, I thought that having a similar colouring may help to be referred to that
form of genre. This being said though, instead of copying the colouring exactly, I wanted to
have it as a small form of colouring, creating a sunset effect with colouring that referred to
a normal sunset with the importance of the colour still being seen.

16. Artist Configuration/ Positioning
With colouring dealt with, I thought that I should
feature my artist in some shape or form in the album
art. This led me to look at famous front covers such as
Drake’s, well known, Nothing Was the Same, album
cover.
This iconic album seemed to show relevance to the
type of album I wanted to create. With that in mind, I
thought that constructing the album to have both Jock
and Danella’s bodies towards each other.
I thought this worked well as Drake’s album has a
similar thought in mind, only his younger self is shown
on the back cover, not the front. Therefore, any
thoughts on copying the album directly can be.

17. The Website
Having artist websites allow for audiences to gain more of a connection
with the artist. It shows them what they are like when not in music
videos and what type of person they truly are. It also allows for them to
keep in touch with exclusives from the artist as well as merchandise
and events that may be happening.

18. Colouring Comparison
For my website, I wanted to
construct it so that it had
connections to the album.
This led me to introduce the front
cover but with a slightly tint that
represented more of an Indigo
colour.

20. In conclusion
In conclusion, I analysed various aspects of media products so that I
could introduce them into my own. This helped to bring my products to
life by having similarities and my own ideas link.