The document discusses the design elements of several DVD covers and how they are used to attract different audiences. It describes the fonts, colors, images and text used on the covers. Elements like prominent text, images of main actors and actresses, and brief descriptions of the plot are discussed as ways to engage customers. The gender and age of intended audiences are also considered through techniques like feminine colors and a style that may appeal to boys.

1. Digipack Research

2. The font is very
simple but the
“to” is written
in smaller
letters and
underlined.
The description
of the film is
short and brief
and it tells the
plot of the
whole story in
one line.
The main
character is
sitting besides a
letter box and a
lot of letters are
pasted on the
wall which also
describes the
title of the
movie.
The style in
which the
main character
is sitting is
quite
appealing to
boys and they
might be the
first ones to
take a DVD like
this.

3. The title is
written in simple
white font that is
readable to all
people. It is in
bold letters
to make it more
visible to its
audience.
Part of the title is
written in pink
colour which
describes
femininity and
could attract
women and girls.
The beautiful
girls on the
DVD could
attract boys
and the fact
that they are
pregnant would
also attract
married or
unmarried
teens and elder
women.

4. The title is
written in a
squeezed font.
But the word
“Morgans” is
written big and
bold. This is to
tell its audience
that the story is
mainly about
the MORGANS.
The main actor
of the movie is
placed because
many fans would
see him and take
the DVD.
The name of the
actor is very
prominent to
attract fans.
The name of
the actress is
very
prominent to
attract fans.
The main actress
of the movie is
placed because
many fans would
see her and take
the DVD.
The description
of the film is
short and brief
and it tells the
plot of the
whole story in
one line. It tells
that the film is
not a very
happy one.

5. The title of the
film is in black
and pink font.
The black font
expresses
masculinity
and the pink
describes
femininity.
The main actor
of the film
probably
walking away
after breaking
someone’s
heart.
The main
actress of the
film…
probably the
one who is
the heart
broken or
could
possibly be
the
HeartBreaker
herself.
A security
warning to tell
the audience
about which
ages the movie
is suitable for.

6. The title of the
film is written in
yellow normal
font and in
white bold font
to make it
prominent.
The name of
the performing
main actors are
placed on the
top so that is
the first thing
the audience
sees.
Establishing
line for the
movie which
describes the
movie in one
sentence.
The picture
shows that the
movie is a
happy one. The
establishing
line also states
that it’s a
happy movie.