The movie poster is for the film "Pitch Perfect" which is about singing. The simple but effective masthead prominently displays the title in a bold font atop a group of girls, indicating it is about singing and targeted towards a female audience. The poster uses vibrant colors to make each girl stand out individually without imperfections. The cover line "get pitch slapped" presents the film in a humorous way to engage the audience. The blue and black background helps the characters, title, and lines stand out through contrast. The main image of a group of diverse girls will intrigue teenage girls as the target audience since they often pose like in the photo, showing there is something for different personality types.

1. Masthead.Masthead.
The masthead for this is simple but effective. ‘pitch
perfect’ indicates that the movie is about singing and can
often be targeted at the female audience. The format of
the title is on top of the group of girls which is positioned
well.
Air brushAir brush
The colours that are used
are extremely vibrant and
the girls are made to stand
out in there individual ways.
This is shown as the picture
makes sure that the girls
are clearly seen and no
imperfections are shown.
Cover LinesCover Lines
This cover line ‘get pitch slapped’ is
presenting the film in a humorous way.
Even though it is only 3 words it is short
and snappy so it has an effect on the
audience and gives an inside on what the
movie is about.
BackgroundBackground
The background of the film is mainly blue
mixed with a little black, this helps the
characters and the title of this film as well
as the cover lines stand out. This is
because the blue and white contrast each
Apparitional imageApparitional image
The main image of this poster is
a group of girls so this will
automatically intrigue teenage
girls. As they are all posing and
this is what teenage girls do this
also signifies that this film is
targeted at teenage girls. This
picture is aspiring as there are
different types of girls, which is
showing the specific target
audience that the film offers a
good range of different types of
personalities and types of
people. So a more wider group of
girls are also targeted.
Font:Font:
The font is bold so
that the writing
stands out and
people are aware of
what the film is
called.
Connotations:Connotations:
The word ‘pitch’ has
connotations of singing and
music so it is identifiable just
from the poster that the film
is to do with music.

2. Masthead:
This is the title. The title
stands out and is bold and the
only font that is this bold and
this colour. This automatically
draws in the audience which
is mainly men that are old,
showing that it is action.
Anchorage:
The picture is of a actor that is
well known (Daniel Craig) which
inspires men to become like him
as he means business.
Main image:
The main image indicates
that this film
Is for adult men as the
main image is off James
bond wearing a suit and
he is holding a gun,
showing this is an action
movie.
Background: The
background is a picture of
London and the flag is in
colour, where as the
cities building is in black,
this is a clear contrast to
highlight the flag and
show that the setting is
London.
Cover lines: the
cover lines of this
picture are in two
colours white and
gold to show that it is
a sophisticated film
linking in with natural
theme that runs
through the poster.
Aspiration: This is
a picture of James
Bond, which is an
inspiration character as
he is in many action
films and he plays the
protagonist in all of his
films.