Pop music utilizes certain codes and conventions to appeal to its target teenage audience. It typically has danceable beats, lyrics about partying and enjoyment, and sexually suggestive imagery. Pop songs have a verse-chorus structure, are 3-5 minutes long, and follow current trends. Videos portray the artist's life as happy through fashionable outfits, expensive settings like beaches and boats, and fast-paced camera work to keep the visuals upbeat and exciting. Hairstyles, makeup, and clothing in videos are beautiful, bright, trendy looks intended to represent an ideal lifestyle.

1. Pop Music
Its Codes and Conventions

2. Stereotypes
• The beats are dance oriented.
• The main stereotype of pop music is that it
is based on partying, clubbing, dancing and
enjoying life- just what teenagers prefer.
• A lot of imagery is sex based what teens
enjoy watching.

3. Codes and Conventions
• The outfits of the actor/artist are fashionable
and touchy.
• The life of the artist is shown as happy and
enjoyable.
• The unity associated with teens is shown as
teens are the main target audience.
• Pop magazines are shown with bold and
bright colours to attract teens.
• Pop sons are between 3-5 minutes long and
they have a set structure and consistent
beat.

4. Codes and Conventions
• Pop music lyrics follow a verse-chorusverse structure and its lyrics are catchy
therefore stay in the audience’s mind.
• Pop music tends to follow the current trend
rather than creating something new and
different to hear.
• The songs are generally short to medium
length ones.
• Also, pop videos portray an element of
sexuality.

5. Pictures from some Pop Videos

6. Hair and Makeup
• Hairstyles and makeup are a main part of
pop music.
• Hairstyles are beautiful and “hot” to show
beauty.
• Makeup is good to see and often bright like
red lips, smokey eyes etc.

7. Mise-en-scene
• Pop music are usually set in very expensive
places, as Pop music videos represent the
lives people would like to live.
• Pop music videos have very extravagant
props.
• Pop music videos are normally filmed on
sunny beaches, and boats- things that are
associated with a good and rich lifestyle.
• Also in Pop music videos the artists wear
very trendy clothes, that are very stylish and
bright in colours.

8. Pop Clothing

9. Pop Video Camera Angles
• Camera shots are normally fast paced.
• Pop songs usually have upbeat tempos.
• Pop songs have fast cuts to keep the video
upbeat and exciting.
• Pop videos show sudden change in scene.
• Pop videos also have many different camera
angles.
• In Pop videos the camera is mainly
centered, to give a more authentic feel.