Mimi's coursework film poster media

Name: Ling Man Lai (MIMI)
Centre number: 51415

Genre conventions
in film poster
Binary
opposition
Release
date
Suitable
colours for
genre
Title
Cast names/
celebrities
Suitable
Iconography
Setting as
background Studio
Genre is a French word meaning ‘type’, ‘kind’ or ‘sort’. Genre began as an classification
system for ancient Greek Literature. It is a type of media text (programme, film, CD cover,
etc.) with certain predictable characteristics.

This poster’s setting is in a house, it is on the stair. That
setting can make audiences feel that is a happiness and happy
place, it is like a family. Also we can know this film’s main
setting is in that house.
This poster is very colourful, it got many bright colour on it. For
example: the water is use the bright light blue, the background is
the bright yellow. The main role that bear sitting in a white basin
and wear a dark blue coat and a red hat. Also the word at the
bottom is very colourful as well. It use the bright yellow and blue.
The name of the film ‘PADDINGTON’ is used bright yellow, this
will be very attractive and it can have a opposition with the
background which is the light blue. Then people can see the film
name clearly. These colours will make people very warm and
happy, and it will give clues to audiences to know this film is a
family genre film, it is very funny and happy.
The main role is sitting in a white basin is wearing a dark blue
coat and a red hat. It’s costume makes it looks like a child, it
looks very lovely and interesting. Also we can know this film is
not real event, it is an animated cartoon because in truth
animals are not like this. It is belong to family genre, it is
suitable for children mainly.

When people first time see this poster, the spotlight of the poster is that lovely bear, I think that can let people
know who is the main character in this film which is that lovely bear in the centre of the whole poster.
The background is in a house and on the floor, water falling down from the top of the poster to the bottom of the
poster, there are many big water blooms as well. The tagline of the film is written on the top of the poster
‘A Little BEAR WILL MAKE A BIG SPLASH.’ At the bottom of the poster, there are some information about the film.
For example: the name of the film, who is the producer, which day is will broadcast. I think this layout can let audiences
Know clearly about those information. The whole poster look lovely and colourful, so it will easier to attract people
and above all children.
The iconography in this film poster apart from the costume, there is the white bowl which is that bear sitting in, that
making the film poster very funny and look nice. Also at the background of the poster, there is a sprinkler so we can
Know where is the water come from and that sprinkler make the film poster look more interesting and perfect.
The casting in this film poster is that bear. It is sitting in the middle of the film poster and it is the only character in this
film poster. So I think he is the main character in this film, all the story in talking about him. But I think there are some
other characters in this film, but they not appear in this film poster maybe because they are not the main characters.
Different word in this film poster have different typography. Like the tag line is using the white special typography,
but the size is not very big. The name of the film ‘PADDINGTON’ which is at the bottom of the film poster is using bright
yellow and bigger size words. They use the biggest word on the name of the poster is because they want audiences to
remember what the film is called, and the name of the film is a representative of the film. The use the yellow colour
because want the audiences to pay attention on it, and they want to separate from the background. If they use some
Colours similar to the background, them audiences cannot see it properly. Other information at the bottom they use the
same typography but they will change the colour and the size of the word if they are really important, like the release
time. Then people can find the information on this film poster easily and feeling the word type is very interesting, this
can tell those audiences what genre of this film is, then it can attract some children or some audiences who like to watch
family genre film.

This film poster is show the setting is in house, this picture in on the stairs of the house. The character is a bear who
is sitting in a big white basin and it is in the centre of the film poster. The bear is wearing a blue coat and a red hat and
his facial expression is very happy and keep smile. The camera angle of this film poster is long shot with eye level.
The typography is very colourful and beautiful. It use many different colour and size to make it look nice and fit the
genre of the film. The main audiences of this film should be children, because they would like to watch cartoon and
this type of funny happy film. But it also can suitable for those people who would like to watch this type of the film.
The image of this film is the water from the top of the stairs to the bottom of the stairs, there are some spray at the
bottom as well, the main character who is the bear wear a red hat and a blur coat is sitting in a big white bowl follow
the water falling down.
The setting on the film poster is in the house so we can know the main setting in this film is in the house. That bear
is sitting in the centre of the film poster and he is the biggest staff in this film poster so we can know he is the main
character in this film and the story is talking about him. He wears like a child so we can know this film is not a real
event, it is an animated cartoon. The camera angle is long shot with eye level, so we can see the whole outside of the
character clearly, we can see his facial expression is very happy and keep smiling, so I think this film is a happy film and
it will have a good ending. Also we can see the background as well, so I think that is the main place where the those
events will happen, so audiences can know that place and image about it. In the eye level, we can see what is the
scene really look like, so it is the most realest scene. The whole poster is very colourful, so that’s mean this is a funny
and happiness film, it will have something interesting happen and it’s typography is very variety and attractive, so this
can attract more people. And when we use different size or colour to write something, that’s can help audiences to
understand the information on this film poster easily and clearly. The image of this is very interesting and funny, so this
image can tell the audiences the genre of this film is family film and it is an animated cartoon, the content of it will be
very amusing and playful, so it will very suitable for children or people who like to watch family genre films.

This film poster doesn’t show the exactly main setting, the background of this film poster is a busy and
bustling city, so I think this story is happen in this city. And this city is very advanced, then it will have this setting. The
setting is very colourful and the light is very bright and floweriness, so the lighting is telling us this film is not a real event,
this is a dummy story, this is this is a cartoon.
This film poster show almost characters in this film. The main character is the biggest one showing in the
poster which is that hero wear the red costume. We can see it clearly, so it is a easy way to tell audiences he is the main
character, this story is talking about him. There are many other character up there as well, there is a boy on the hero I
think he is the hero as well, because he is sit on the hero and he is different to other 4 character, so we can know he is the
other hero, the other main character in this film. There are two girls and two boys stand on the other side, I think they are
helper. We cannot see any villain in this film poster, so it can give audiences to guess and think about it, who is the villain?
It can attract people to see this film and find out the answer, give them some space to think about it.

The colour of this film poster is very variety, it is really colourful. The background of this film poster mainly
is using the blue, and make it very shine, like the light. I think this can tell us this is a cartoon and we are in a really busy
city, so the light is really beautiful, also we can know the time is in the evening, so these bright and shine colour can
attract many people, because many people think this is really beautiful The other main colour is red, which is the main
colour character’s costume colour. The red color is very eye-catching, so people will see the main character clearly and pa
attraction on him. Also this can tell us straight who is the main character.
The layout of this film poster is very new-fangled, it has a little bit different from others. They put the
background at the back, then the main characters is the biggest staff on this film poster who is setting on the left-hand
side, so we can see it clearly, so people will know they are the main characters. There are 4 other characters are setting
on the middle of the film poster, they are much smaller than the hero, but they are look like a group and they are
together, so audiences can know they are helper. The different point in this film poster is their film-name, tag line and
other information about this film is writing on the right-hand side, this layout is very special so it can attract more people
to see this film poster and know some information about this film, then if they interest on it, they will go and watch it.
They use the capital to write the name of the film and their font is very special. They use the red
colour to be the background and use the white colour to write words, this can make the word really eye-catching and
it can attract many people. It can let people remember the name of the film and see the film name clearly. The other
information they are using the white colour as well, they all use the capital letter but the size is much smaller than the
film name. There also have a logo of ‘Disney’ up there, in white colour as well. The size is middle size, but it is on the
top of the information, so I think they want to let you know first, this film is belong to ‘Disney’.
The costume of this film poster is really colour and beautiful, every character have their own costume
and props, this can help people to remember them, if they have their own style, then audiences will remember them
easily. The main character is that big hero, his costume is the that a suit of armour in red colour, there is a little bit purple
and black colour on it as well. The other main character is wearing a suit of armour as well, but the colour mainly is blue,
that looks very smart. Other characters have their own style, they are all in different colour and style, that can make
them special and make audiences easy to remember them, when you see the film you can see it more clearly. But they
have a common point on their costume, they all wear a suit of armour, I think this can tell us this is a cartoon because no
people will use this to be their costume, but the costume are look nice, so I think it can attract many people.

This film poster is very colourful and modern, it’s background is like a really busy city, so the colour is variety and very
bright, like the light. Almost characters are on the film poster already, they are in different size and in different place.
They all wear something like a suit of armour really colourful and beautiful, they all have their own style. Also they all
look different with the human like the biggest thing in the middle is not the real, he is a dummy thing, there is some
light under his feet as well. The layout of this film poster is very special, the world and all the information is at the
right hand side, the font of it is very special and attractive, they all use the capital and use the red background and
write the white words The name of this film is using the bigger size than the other information, basically is different
information is using different size. The camera angle with this film poster is high-angle shot and long shot, so we can
see the whole thing in this scene and all the main characters as well.
This film poster’s background is a busy and modern city, so I think this is the main setting in this film, all the story
will happen in this city. Also we can know this is not a real story, because the are all not the real person, they are all
dummy, so we can know carton. Their costume are in different styles and very special, so it can make audiences to
remember them easily, then the audiences can knows who is who, they will not be confuse on this. The font use on
this film poster are all different, the most important things like the name of the film, they use the bigger size word,
so that will let people see it easily and clearly, then they will remember it easily. All the other information all use the
small word, this can compare with the film name, they want they audiences to see the name first so make it really
big. They use the red background and the white word on this film poster, it is very striking and people can see it
clearly. The camera angle with this film poster can make us see the character vulnerable and powerless because this
is the high shot, and we can see their face clearly, they need to go somewhere and fight with someone, I think they
need to fight with the villain, but we cannot see the villain on this film poster, this can attract people to think about
what is the villain look like, who is him, how strong he is, then it can attract many people to see this film. But we can
know the villain is very strong from their face, because they look powerless, so it can compare with the villain. Also
the background is really glaring and glorious, so it might many children, they will interesting about what is it looks
like and what will happen in that beautiful place.

The background of this film poster is in a snowfield,
there are many snow mountains as well. In the middle of the
snow mountains, so we can see the main point of this story is
about snow. There is a beautiful light blue castle up there, the
surface of the castle is really shiny, looks very noble, there are
many stars in the sky as well, that looks very beautiful and
attractive. I think the main setting in this film is in this snow
field, that castle maybe is the main character’s home. This
setting is so amazing, so I think through this setting, people
can know this is dummy, this is a cartoon, not a real story. But
this beautiful background can attract people to see this film,
they may want to know what happen in this beautiful snow
filed and what happen in that castle.
The layout of this film poster is very self-
consistent. The reason I am saying that is because this copy
is symmetrical, so this image being centralised and balanced
which creates an ordered and controlled meaning. It is
columns, the name of the film is locate in the central, so it
can catch people’s the first attention. Apart from that, the
tag line is on the top, there are two image separate in the
two side of the film’s name. And at the bottom there are
some information there. The use of columns for the copy
can help to create a sense of order for the text and helps
the audiences to navigate their way through the text. If the
text is in the order, that will be easier for people to
understand and find out the information they need,
especially is for children.

The colour of this film poster is not very colourful, it’s main colour is blue. The colour of this film poster is fix the topic,
because the setting is on the snowfield, so the colour will not be really colourful and variety, the colour should be very
simple. The film poster use the dark blue on the top, which is the sky, then it use the light blue which is that castle and
the dress of that girl. The road of this image is white colour, so basically the colour is from dark blue at the top to the
light blue at the bottom. The name of the film is using the white colour, that is really striking. Also under the words,
those two persons and the deer have a little bit different colour; so it can let people feeling not like that monotonous,
there still have a little bit hue.
The costume on those characters are representing many different meanings. For the girl and the boy who are at
the bottom of the poster, they are wearing something really simple and general; like the normal people. But at the
top of the poster, the girl is wearing something really glaring and noble. The top and the bottom bit are really two
different styles. So there is a comparison up there, it can let us know a little bit story plot about those two girls are
exactly different, and let the audiences interested in their relationship, so they would like to watch this film. So the
costume is a clue to help us find out their suit action and their class.
In this film poster, they use the specialist typefaces, it involves using more elaborate any eye-catching typefaces than
the traditional serif ones. This type of cute words are always attracting children and young people, and clearly, this film
is cartoon, so it is fit the character of children. All the letters are using the capital letters, that can give audiences’ a
deep impression and it can let people to remember it. The colour all the words are in white and blue, the part of the
white is more important, so using white colour will easier to catch people’s attention, like the name and the tag line.
Other part is like the time for release and what type of this film is, for this film it is 3D.
There is two girl, one boy, a small snowman and a fawn in this image. Those two girls are the sister, but they are in
different costume and in different size, so we can know they are really different in many areas. The girl who is sitting at
the top is the biggest thing in this film poster and we can see her clearly and in a straight way. I think she is the hero,
and that boy and the girl behind him are helper and the dispatcher; also they are couple as well, because they stick
together and let audiences feel their love. That snowman and that fawn are the helper in this film. We cannot see the
villain in this film poster, so it can attract people to think about it and let them what to find out who is the villain.

This film poster is showing two girls who are sisters, and one boy is the younger sister’s boyfriend which is showing
at the bottom of the film poster. The looks at that two animals, they are helpers, looks like to help the girl and the boy
who are sitting at the bottom of the film poster. They are one team and try to finish some target. And on the story
plot, they need to find the girl’s sister who is the main character. She is the biggest person in this film poster, standing
at the top, and she can hold a star in her hands, so that’s means she has magic that someone else does not have it. The
background is showing where they live and where all the events was happening. That place is really cold and there are
snow anywhere. But there is really beautiful and attractive, cause there have castle, warm house and dark blue sky
with many stars. So the whole image looks really glaring and noble. The layout is really funny, the name of the film is in
bold, big size and white colour appear in the centre of the poster. At the top there is a tag line, at the bottom, there
are some other information about this film up there. The camera angle with it is in long shot and in eye-level. Because
we can see the whole body of the character and the background of the place clearly.
On this film poster, I think all the character in this film are all appearing in it. So the audiences can see all the
character and recognize the faces of them, therefore, they will remember the character of this film and do not be that
confuse when they watching this film. Also the characters are one of the main point to attract people to see this film,
like a marketing way. They create the character really beautiful, then many people will love it, they can use it to make
more profit rather than just a film product; like print them on the T-shirt, make the toy of them etc. This camera angle
long shot can let people see the whole scene clearly, so people can know what is going on, do not be confuse. Also
they can see the whole place to get more information from there, like what is the place look like, what is the
character looks like, or even they can have some clues to guess the story plot. That will let people understand clearly.
The setting is outside, so it can let people see the whole sense of the background; outside can let people feel open air
ad freedom. The main colour in this film poster is blue, so people can feel happiness and cold. Look at the snow, they
will feel cold anyway, but the snow is a really beautiful thing. The costume they are wearing can let audiences get
their characteristic clearly. Like all the members at the bottom shows they are really normal and general, but the girl
at the top is showing she is really noble for the audiences. So we can see they are really different, then this can help
audiences to understand the story plot easily. The font they use is really eye-catching for audiences, so they can know
what is the name of the film and other useful information in a straight way.

Similarities:
1.They all outstanding the name of the film. Because they all want the audiences to see the title clearly and remember,
so they all make it in a really big size, in bold, using eye-catching colours and specialist typefaces.
2.They all very colourful. For these their film posters, they all using bright colour such as yellow, red and blue; there are
their main colour in each film poster. These colourful colour are fit the genre of my posters. These colour are really
suitable for children, they always like bright colour; so it fit the target audiences.
3. The characters in these posters are not the truth. Those characters in these posters are all fake, because this is
cartoon, this is the place for people to image those scene and events are not going to happen in the real world forever.
This is a way to let children enjoy their childhood and have many beautiful dreamland fancy. But in the content part,
there might appear some real person, that means they want the children and all the audiences to believe this is the
truth and make it more reliable.
4. They all showing out the main character and the main place where is these stories happen. In these film poster,
they want the audiences to know clearly about the main characters and the main place, because they want to give
them a deep first impression and try to let the audiences remember it. Also they do not want you to be confuse when
you watching the film.
5. The all using the long shot in these film poster. They all using the long shot, so they want us to see the whole scene
clearly, then audiences will not be confuse. Also they want us to recognize all the main characters, therefore we will
know them before watching the film.

Differences:
1.Their layout is completely different. The Paddington one
is put the name of the film poster and some detail information of
this poster at the bottom of the poster, the image is in the central;
and this film poster is vertically.. The Big Hero 6 is put the name of
the poster and other information at right-hand side, the whole
central and the left-hand side is the image; also this one is
sideways. For the Frozen one, it is put the name of the film in the
central, and put the image around it. There are some information
at the bottom as well; this film poster’s layout is vertically. So look
through these layout, they are all different. But their purpose are
all same which is to attract people’s attention, make themselves
more eye-catching and special.
2. There are not showing the same number of character
in each film poster. The Paddington one shows just one main
character which is that bear, we cannot see other characters; so
audiences just get a little information about the characters in that
film poster. The Big Hero 6 shows 6 main characters. I think this
one is better for people to know the characters in that film. The
Frozen one shows nearly all of the characters in that film, this is
good for people to understand and know the characters in that
film, but it does not give people chances to guess and image those
characters; they just give them out in a straight way.
3. Their costume are in a really different style from each
other. The Paddington one is really childlike, because the bear is
wearing human’s clothes, that is really realities and cute; they
wants to show the point of the cute from that bear to the
audiences. For the Big Hero 6, their costume is like a tactics; that is
because they looks like to fight with someone, and I think this
costume is fit the story plot. The third one is the costume that
shows audiences the personal information of each character. So
their costume is all in different style and different meaning effect
for each film poster, so therefore they will have different

These three film poster are belong to Family Genre. Family Genre means a children's film or family film that contains
children or relates to them in the context of home and family.
Most of the films for the family genre are Cartoon, so the characters that include in those films are not real people,
usually are the animals that can speak or the studio make the character up that comes from their mind. But sometimes
there are real people get involved as well, this can let audiences feel more realistic and let children believe it. So when
we see the characters on the film poster are not realistic or out of ordinary, this is a symbol to tell us they are belong to
family genre.
Also, the colour used in this genre are variety. This is because family genre needs to have colourful colour to attract
children and let people feel happiness, also it needs to fit the genre and the purpose of the film which is childhood. So
through the colourful colour, we can find the clues to know whether this film poster is belongs to family genre.
In addition, the typography that used in this genre is really special. They always used specialist typefaces to make the
poster looks cute and lovely, their fonts are always in different colour and different size. They will make the front in
bold and italics as well. This can make the words looks variety and interesting to attract their target audiences which
are the children. However, this is the other clue to help us to decide whether this is belongs to family genre.
And, the language that used in this genre is direct mode of address and the words they used are always easier than
others genre. This is because they need to make it clearly and easy to let their target audiences which are the children
understand easily. So through the easy language, we can know whether this is a family film.
Furthermore, the non-verbal communication used in this is really easy let people understand. Their facial expression
will clearly show on their face to tell us in a straight way whether they happy or not. This is the other special point for
family genre.

This character is the main character which is the
hero(the character (who seeks something), and
this is an only character who appear in this film
poster; so people can clearly know that he is the
main character in this film.
 Although the camera gives this bear a medium
shot with eye-level, we can see the bear’s
facial expression really clearly. The facial
expression on this bear’s face is really happy, it
is smiling; so the audiences can feel the
happiness from this bear and they can know
that the genre of this film is cartoon and it is a
funny film.
 The posture of this bear is really interesting.
He is playing, he sitting in a big bowl and
slipping down from the top of the floor to the
bottom. That is really childlike and cute, so
many people will adore this sweet bear and go
to watch this film.
 The bear’s clothing is like a boy. He is wearing
a red hat and a blue coat; the color of it is
really outstanding shown. This bear just like a
little boy, many audiences will love this film
just because it can bing them back to the
childhood when they still believe the cartoon
is the truth in this world. So the cute point is
the reason why many people will love it.

This boy is the hero ( the character who seeks something). He is sitting on the donor (who gives the hero a magical
property). The facial expression on this boy is nervous and seem like he is leading people to fight for something is
righteous. He seems really arrogance and he is in the highest position in this film poster, and his posture is like he
already get ready to fight; that posture is really powerful although he just a little boy. So people know that he is the
main character and he is a really powerful person. People can see he can other characters are a team from their
clothing, their clothing are in the same style and same series; so the audiences can see the power from their
cooperation as well.
This is the donor in this film who gives the hero a magical property. The hero
is sitting on his back so we can see he is helping the hero to finish the target,
so I think he is the biggest helper and he is someone who gives the hero an
extremely strong power. Its facial expression is a little bit nervous and very
domineering; it seems like they will win this game anyway. He is the biggest
character in this film poster, clearly it will attract people’s attention in the
first time. Many people will interest in how can he help the hero to finish this
job. His posture seems like he will always protect the hero and ready to do
that, also he is flying and try to get into the other place as soon as possible.
So I think he is really loyalty for its owner who is the hero, and he is the
representative of this film and it will give audiences a deep impression as well.
His clothing which is his tactics, that is the symbol to tell the audiences it
change to a soldier and to protect the world and its hero and it is the
equipment for him to get more power and help it to win the game.
Those four character are all helpers
(who helps the hero). Their
clothing are in one series with the
hero, they look likes a team; so
audiences can see the power from
their cooperation. And their get
their own special equipment which
is their special skill, that can help
them to protect themselves and
win the game. The camera shot is
quite long and they are all wearing
the mask as well, so we cannot see
their facial expression clearly; but I
think their facial expression should
be really nervous and serious. Their
posture seems like they already get
ready to fight with the villain,
follow the hero and listen to his
instructions trying to win the game.

TOPIC CONTENT SUGGEST TO AUDIENCES
(ANALYZE)
The type
of the
character
She is a really beautiful girl,
but she is the hero (the
character who seeks
something). She is the biggest
staff in this film poster, and
she is sitting at the top of the
film poster; it already cover
more than half of the page.
She can attract people’s attention
easily and let people remember
her. The first impression for the
audiences before they watch this
film is she is the representative
and the main character in this film.
Clothing The clothing of her is really
noble and glaring; that looks
she the the queen of this
world. Her wearing is really
beautiful as same as herself. I
think this clothing looks really
powerful as well, this means
she is a really strong and
amazing woman.
This clothing can attract people
as well. Because that is really
well-looking, so many people
would like to watch this film just
because this amazing woman.
Also this kind of noble clothing is
represent the right and position;
so I think she is the sort of
person who like the queen
Posture Her posture is very relaxed
and domineering. Her hand is
holding a glaring star. The size
of herself is even bigger than
that castle, and her dress can
cover the 1/3 of the page.
Her posture can give people the
information that she is the owner
in their world, she can control
everything because she is the
queen of there. So people knows
she is a powerful woman.
Facial
expression
The facial expression of her is
really happy and glad. She is
keeping smile and looks do
not worry anything else. She is
a really confident person. She
believe she get enough power
to control this world.
This can let audiences know this
film will have a happy ending and
the hero will win the game. Her
facial expression represent her
mood. Her mood can tell people
she can finish all the work, so this
girl is a powerful and strong hero
even she just a little girl.

These two are helpers( who help the hero and the dispatcher). Both of them are animals, this means in that world,
animals can be the friend with people and they can really helpful. Their outside will appear like what they normal
like. The facial expression is really happy and keeping smile. So that’s mean this story should be a happy one. The
posture of them looks really hard. That deer run really fast, try to bring them get out of there. We can see the
cooperation between them, and see their loyalty for their owner and friends who are that girl and boy. That is
really warm-heart for people even they know this film is cartoon.
This girl is the top girl’s sister who is the dispatcher(who sends the
hero on his quest). The facial expression and the character is a little bit
similar with the top one; but for the clothing and posture is different.
The clothing for her is very general, just like a normal girl. The posture
of her is a little bit nervous because she is trying to get the point; so her
posture is not like that relax. That means she have not finish her target,
she is stilling trying to do that. But she is sitting at the back of that boy
and holding him, I think she is believe him and try to rely to that boy.
She loves him, at that time she is not that strong enough to meet
everything by herself, she needs people. But we still can see how hard
for this little girl and the girl finish her formidable task.
That boy is helper( who help the hero and he helps the dispatcher as
well). His clothing is very frugal just like that girl next to him. Also his
facial expression is really nervous and his posture is really mighty, just
like he already get ready to fight or run away. For the audiences, we can
see the love from him to that girl. He is sitting in front of that girl and
looks like to protect her. He looks really powerful, maybe is the power
from himself, or maybe the power from the love. However, audiences
can see how much he loves that girl and realize this simple love.

The “idea” behind the film poster is childhood. Also it is give
expression to the children’s feather. It looks really funny and
interesting, so this picture for the audiences’ first impression is
that bear is so cute.
The message they want to communicate with audiences is let us
enjoy the childhood. They want us to focus on this lovely bear.
Actually in this picture, this bear is really naughty because it break
the pipe and the sprinkler, then let the watch come out just like a
water-flood. And it still sitting in a big white bowl and slipping
down to the bottom of the floor; that is really funny. They want
the audiences to see how cute that bear is. They want us to see
this childlike bear is playing very happy thing. People will burn the
fire with their childhood, they will remember many things from
their childhood; they will miss that lovely time through this film.
Turn our eyes to this film poster we can see actually this setting is
really warm and happiness, which is in a house. The background
although is very mess and terrible, but we can see the innocence
from this mess home. Look at the character in this film poster, this
just one character in this film poster who is that bear. They want
the audiences to focus on it and audiences will know that he is the
main character in this film and he is the represent with the
childhood. When they see this bear, it can bring them back to
their childhood, ; so audiences will think of the childhood is
belonging to themselves. They can have a good and relaxed time
during this film.
So, the “idea” from this film poster should be that attractive
childhood. I think this funny picture can bring you back to your
childhood and this picture can let you think of anything you like
when you was a child or when you are a child.

The idea is behind this film poster is solidarity and cooperation. Also I think, the idea also related with friendship, love
and justice.
I think the message they want to communicated with us is let the audiences see the cooperation from each other in
their team. So we can see the power from them. Apart from this, we can see the sense of justice as well. We look them
like they are going to fight, but why? What they are fighting for? I think we can see it from their eyes, they are fighting
for justice, and they are going to protect the world. Combined with the name, ‘The Big hero’, which is mean this story is
talking about that big hero. He will be the hero to protect the world, fight for everyone. So I think this is main
information they want to communicate with others.
Look at this film poster, for the costume part, all the characters are wearing the same series and the same style
clothes. And their facial expression are keeping same as well. This setting is telling us they are a team, they work
together and stick together forever. Also the hero who is that boy is sitting on that big helper. He is taking that boy and
try to protect him anytime. He is the leader who is leading them to fight and finish a target. Other characters are all
following him and listen to his instructions. In that film poster, there are 4 persons standing at the right-hand side. And
the hero and the biggest helper is standing at the top of the left-hand side. They are standing at a roof of one building.
They stand somewhere really high, that is showing us the power from their team. This is showing the audiences their
whole team. This reason for them to show us all the members in that team is telling us how strong of their solidarity
and cooperation. They let us see the power from their friendship and love. Many people will warm-heart with this part,
because they think this is the most valuable thing in a team.

The “idea” behind this film poster is love. And there are
several types of love in this film as well.
The message they want to communicated with
audiences is different types of love appear between those
characters. At the bottom bit, that team are trying to
reach something target, so what is their courage? We can
know that target should not be easy, so the courage from
them is love. They must love someone then they will do
something for them. In this film poster, we can see that
girl at the bottom is loving her sister and her boyfriend.
And that boy is loving that girl, so him will help her anyway.
Including those animals, the couple loves them, then they
love the couples, therefore they will help them to finish
their target. We can see the love is mutual as well, we love
others, then others will love us. This is one of the theory
they want to tell to the audiences.
Look at the film poster, the girl who is at the bottom
sitting behind the boy, she rely on that boy; we can see
their true love between them. That boy also want to
protect the girl and help her any way. So we can see their
love from this picture straight transfer to the audiences.
Also, that girl at the bottom is trying her best to finish
some targets. The most important target in this film is to
find her sister. So we can see the family ship between her
and her sister. This is kind of the love as well. Also those
helper are helping them really hard, so we can see their
friendship between them as well, this also needs to basic
on the love. Also the team at the bottom shows their
cooperation between each other, actually that is type of
love between them. In conclusion, we can see the
different types of love appear in our mind, therefore the
‘idea’ behind this film poster is love.

Age All the age
Gender All gender
Ethnicity All ethnicity
Geographical All
geographical
Social
Guide
Social Class Occupation
A Upper middle class Higher managerial, administrative, lawyers or some other
professional
B Middle class Intermediate managerial, doctor, teachers or other professional.
C1 Lower middle class Junior managerial, supervisors, mangers, nurses
C2 Skilled working class Skilled manual workers, white collar
D Working class Semi and unskilled manual workers, blue collar
E Lowest class Unemployed, students, lowest grade workers
These three films are all cartoon film, so they do not contain any questionable contents, like violence or pornography;
therefore they do not mater what age you are or what gender you are. Anyone who know English or not can watch
them as well, because when them broadcast in other countries, them already have the caption from translator;
therefore people will understand what these film are talking about. And it does not matter what is your social class as
well. Although they are film products which are showing in the cinema, but you can watch them on the internet be free,
so everyone can watch these films. However, I think the mainly audiences for these THREE films are for kids or any one
who like to watch cartoon. Cartoon always fit the family genus and suitable for children, they always love them; cause
cartoon always be really funny and interesting, usually make people laugh ; so not only for children, some adult will love
it as well.
Paddington For the Paddington, I think the main audiences should be children and anyone who like to watch
cartoon. It can suitable for boys and girls, but I think especially for girls. Because the main
character in this film is that bear; which is really cute and lovely, more girls like that toy than boys.
So I think more girls will like this film and to be the audiences for it.
The Big Hero 6 For the Big Hero 6, I think it is suitable for everyone as well, but I still believe that is especially for
boys. The reason I am saying that is because the storyline is contain many fighting action, that is
more fit the boys.
Frozen For the Frozen, I think everyone will like it cause that is really popular and famous, but personally,
I think it is more befit for girls. The style for this film is girls’ staff. The main character is that queen,
which is the dream of the girls; therefore, I think this is more suitable for girls.

Preferred: This film poster’s genre is hybridity. It contains both comedy and cartoon. Depends on the position
of the setting, the first time we see this film poster is that lovely bear. The audiences will like this
film poster mainly is because that endearing bear. This lovely bear is sitting in a big bowl and it is
slipping down. It looks really interesting and childlike. Many people will love it just because the cute
points of this bear like stereotypical, and the audiences can see the childhood from this poster. It is
transforming the child interest and happiness to the audiences, people can feel really funny and
relax when they see this bear; then the people will be fascinated in this bear. Even the outside of
that bear is like it’s archetypal, but people will still be the friend with it cause this is cartoon, this is a
good way for people to get back to their childhood.
Oppositional: Some people will not like this bear just because the background of this film poster. People will think
this bear is too naughty, some people might not like the animals over activity. The bear sitting inside
the white big bowl and slipping down to the bottom. Actually it looks really funny and cute, but
some people will think that is so annoying. The tag line is telling us this bear will make a big splash,
and the picture is telling us the bear broke the pipe, let the water come out heavily. Then it makes
the room just has a water flood. So I think the connotation of this poster is showing that lovely bear
is doing something really funny; but some people will think the denotation that this bear is making a
big disaster and he still doesn’t know that. The setting and the iconography is telling us this is a
catastrophic phenomena, so people will not like that bear before they watch this film.
Negotiated: This film poster just show the main character which is the bear Paddington; it does not show any
other characters. So people cannot get enough information about the characters from this film
poster, they just can see one character and doesn’t know about anyone else. Then people will a
little bit confuse with this film’s other character setting. But if they just put one character in this film
poster then it can catch people’s attention easily and let people know that it is the main character in
this film; all the story is talking about him. Also if they use this way to introduce and promote it, just
let people pay attention this bear; then I think they can make money from here like make the toys or
T-shirt about this bear. If it has many fans, then they will come to buy it and you can make profit as
well.

Preferred: Though this film poster we can see all the character's costume are in the same style and the same
series although they are all different. This design is telling us they are a team, they will always
sticking together. Apart from the costume, we also can see that they all standing together, we can
see the power from their cooperation. Actually there is not just have cooperation between them,
they still have belief, friendship and love. These staff support them work together and follow the
hero, try to help the hero finish the target. Also those people who are standing there is all fake.
Their outside and the activity they are doing are not the staff that human can so. Even something is
impossible appear in our real world. So audiences can know this is cartoon easily, and they will
know this film is not the true. They can know the genre clearly and all the staff on this film poster is
fit the film as well. For the size of the character we can know who is the main character in this film,
so people will not be confuse with the character setting.
Oppositional: This film poster does not have tag line. So people might not have anything to refer for deciding
whether they need to go to watch this film. Also all the characters are wearing something like their
uniform for fighting, so we cannot see their face clearly and I think we cannot recognize them when
they take off their uniform. So people just know the outside of them when they ready to fight and
the audiences cannot get the information from what their really look like. Therefore some people
cannot see what they really look like, and if people just like their real outside; they will not like this
film poster because this poster has change their original character. However this poster has cover
all characters’ original face although those people on that film poster are them as well.
Negotiated: This film poster’s background does not show really clearly, they just show us some house and
glaring building, they do not show us the whole view of the city or the place they will be or the place
is important to them. So people cannot get enough information of the setting from this film poster.
But in the other hand, if people do not know that now, they will image where is there, what place
should they go. They will interested in it and then I think they might want to watch it. Also the
activity of the character is trying to go to the other place. Therefore, they use the background is fit
the situation; I think that is available as well. If they do not give you the background clearly, they
might want you focus on the characters; they want the audiences notice on them and remember
them.

Preferred: This film poster looks amazing; actually that is really beautiful and it can catch people’s attention
easily. When we looks the size of the character, the biggest one who is even bigger than the castle
is that girl. I think she is the first impression for audiences and also compare with other characters,
she is much bigger and the style of her wearing and her mood is all different. So, I think people can
know easily that she is the main character in this film clearly and they will know she is the main
reason why people will go to watch this film. They let people focus on this character and make any
other things to set off by contrast. Then people will have a deep impression of this girl and
remember it, even some people will become to her friend. Then the producer can make money
from her, like making some toys of this girl, or put this girl’s image on everywhere to attract the
costumers.
Oppositional: There are two girls on this film poster, and they are exactly different style and does not very similar.
So when people the first time see this film poster before they watch this film, they might confuse
with these two girls. The reason I a m saying that is because they are so different, if people do not
know about this storyline or there is nothing instruction on this film poster; then the audiences will
confuse with these two girls, they cannot recognize them easily and cannot find their relationship
between clearly. So I think this film poster does not give enough clues to let people understand
everything clearly in this film poster.
Negotiated: There is a girl who is standing at the top, she is the biggest thing in this film poster. And her dress
has cover half of the page. Then at the bottom of the film poster, those people are trying to find her.
Clearly, that girl is standing at the top is what she look like the queen. So this film poster shows us a
really clearly storyline. This film poster’s background is a beautiful picture, but they are just showing
the characters and the members will appear in this film; this is nothing else. We might will guess
about the story line like they are sister or twins, what happen with them. Their clue is not like that
clear. In this picture the dress is represent the change, and the size can show how strong she is. So
some audiences can get the information from this setting; but someone not. So this poster has a
really good significance, in the other hand, not all the people can understand this meaning just from
this picture. Therefore this film poster does not show it really clearly; although it is very creative
thinking.

The Big Hero 6 is a 2014 American 3D computer-animated superhero comedy film
produced by Walt Disney Animation and released by Walt Disney Picture. It is distributed by
Walt Disney Studios Motion Pictures.
(http://en.m.wikipedia.org/wiki/Big_Hero_6_(film)
Paddington is a 2014 British-French comedy film directed by Paul King. It is based on
Paddington Bear by Michael Bond. It is distributed by Studio Canal. It was released in the
United Kingdom on 28 November 2014 and received positive reviews from film critics.
(http://en.m.wikipedia.org/wiki/Paddington_(film)
Frozen is a 2013 America 3D computer-animated musical fantasy film produced by Walt
Disney Animation Studios and released by Walt Disney Pictures; and the released date is
November 19,2013 in EI Capitan Theatre and released in United States in November
27,2013. It is distributed by Walt Disney Studios Motion Pictures.
(https://en.m.wikipedia.org/wiki/Frozen_(2013_film)

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