The document analyzes the conventions and design elements of digipack album covers for R&B artists Drake and Rihanna. Key conventions included placing the artist's name prominently at the top of the front cover with the artist directly facing the camera to create a connection with the audience. Song/album titles are placed at the bottom in smaller font. Covers tend to be simple with minimal color to reflect the emotion of R&B music. Back covers typically list songs and credit the record label, while keeping the same overall color scheme. Insides contain large double page images of the artist.

1. Digipack analysis

2. Front cover anlysis Drake
The artist name is
placed at the top of
the page so that you
look directly at the
name when looking
at the album cover.
Drake is situated
directly in the middle
of the shot looking
directly at the
camera. This is done
this way so that there
is direct contact
between the
audience and artist.
The main attraction
on the screen is the
artist to show all the
attention is on them
The song name/album name is placed at the bottom of the
CD so that people know what the album is called. It is not
the main attraction, so that why it is laced in smaller font
than the artist name.
The album cover is
very simple and
plain and not too
much colour. This
is common in most
RnB CD overs
because most of
them are already
established and
don’t need to sell
the product, as
well as it shows
the depth and
emotion that most
RnB songs have.

3. Back cover anaylsis drake
Most digipack have a list of the
songs featured in the album, this
is done to inform the audience of
what their buying.
It’s conventional to keep the colour of
the back of the digipack the same as
the front, as this will make the layout
of the digipack look neat. The main
colour in this is black.
This is the record labels name, and it
has been placed there to inform the
audience that it’s the property of
‘young money’

4. Front cover analysis Rihanna
Its conventional to
have an image of
the artist all over
the front cover.
Most r&b digipacks
have the name of the
artist on the top of
the front cover of
their digipack so that
its eye catching.
Its conventional to place
the name of the single at
the bottom of the front
cove.

5. Back cover analysis Rihanna
And image of the artist is
also at the background
setting of the cd cover, just
like the front cover.
One of the
conventions of the
background is to
list all of the songs
featured in the
album
Image of the artist is
always at the
background.

6. Inside digipack analysis
The inside of the digipack is filled with a
doublepage spread of the artist image.