Digipaks are packaging for CDs and DVDs that open like a book with three parts - one side opens on the right and the left side contains the disc in the center. Digipaks follow conventions like visual images, artist/band name, album title, and basic information. This document analyzes a sample digipak, noting that the front cover features a close-up image of the artist to represent the album's theme and color scheme. Song titles on the back cover are neatly listed and use the same font as the front for consistency across the packaging. Maintaining consistent visual elements like the artist's pose and hair style ensures the digipak visually links together the front and back covers.

1. Ancillary task:
Research and planning
Digipak
Conventions and research into
Digipaks

2. Digipak are packaging for CD’s and DVD’s, they
are made up like a flip open book normally with
three parts, one opening on the right hand side
and to the left with the CD in the centre. All
digipakcs include conventions such as visual
images, band/artist name, album title, basic
background and information of the band / artist.
Basic layout of a
digipak.

3. Analysis of digipak
Front cover
The key image is a close up of the artist of the
album. Immediately we are exposed to the colour
scheme, artist and the theme of the album. Dark red
(shown in the hair and lips) express the colour
scheme which must be carried out into the other
elements of the ancillary, such as the magazine
advertisement and other parts of the Digipak.
The artist is the main focus
of the album so should also
be the main focus of the
album cover. Her face is the
only part visible on the
cover. Also the theme of
the album is clear to the
audience. Red is a symbolic
colour that represents such
themes like love and
Passion, the warm colours reflect lust and these could
be reflected on her songs.
The font that was used on the
front to write the titles is in a
very simple , thin, and elegant
font, this would reflect on the
themes of the album. The title
is a very important part of the
front cover as this is what the
album is represented by. It is
spaced out to not divert any
attention away from the close
up image. The white contrasts
with the other colours in the
album cover so even though
the font is very thin it does not
get drained out because of the
colour.

4. Analysis of digipak
Back cover
Productions logos,names
and names for copyright
claim purposes.
A list of tracks that
feature on the album, this
is one of the more
important conventions of
the Digipak as these
songs are what the
Digipak will be based
around. The songs are
neatly and evenly spread
apart ad clear for the
audience to read. The
font is the same as the
front title, this is because
all the conventions have
to link.
The same colour
scheme as the front
has to be reflected
onto the back also,
she still has the bright
red hair which gives
us that theme ad the
elegant colours of lust
is still reflected
through the location
and mis-en-scene.
The consistancy between the album is also
reflected in the key image, Rihanna is still looking
down, with the same hair and look. Consistency is
a convention of a digipak as it all should link
together and look similar between the font, key
image and its style.

5. Collection of digipaks within R&B
genre

6. Collection of digipaks within R&B
genre