The document analyzes magazine advertisements for albums by three musical artists: The Wombats, The Killers, and Paolo Nutini. For each ad, the name of the band and album are prominently displayed at the top in large, contrasting fonts to catch the reader's attention. Additionally, each ad features imagery from the album cover to help readers easily identify it. The ads also include other details like release dates, popular song titles, or positive reviews to further promote interest in the albums.

1. Magazine advert analysis
By Ollie Davison

2. The Wombats – This Modern Glitch
This poster advertises The Wombats album, ‘This Modern
Glitch’, it has the name of the band in large letters at the
top of the poster in a bold, white font which makes it
stand out and easy to see. The name of the album is
placed directly underneath the band name so it is the next
thing the viewer will see, in between the band name and
album name it has the words ‘proudly presents’ but in a
smaller writing to not distract the reader from the more
important information. It also has a photo in the center of
the poster which is the same as on the album so that
anyone interested will be able to easily identify the album
if they see it. At the bottom of the poster it says ‘new
album’ followed by the date it is out, this is vital
information about the album release and so is in a bigger
font size than the rest of the surrounding writing. Below
the album release date it includes three popular songs
that feature on the album, this is a good marketing
technique as it will help to sell the album by showing its
appeal to fans of the band and of the genre.

3. The Killers – Day And Age
This album poster is by ‘The Killers’ and advertises
their album: ‘Day & Age’. Once again the colour
scheme remains the same as on the actual album and
even displays the same picture as on the album in the
top half of the poster, this is a clever marketing
technique as it will make identifying the new album
very easy when it is released. The colours used are
very vibrant and stand out to anyone viewing the
poster which will draw attention towards it. The band
name is in large letters across the upper center of the
page which makes this the first thing anyone viewing
the poster will read, the band name is followed by the
name of the album which is in a black font which
contrasts against the white background in order to
make it stand out. Once again the poster contains a
popular song that features on the album which is a
sales tactic as people will make a link between a good
song that has come out recently and this new album
and therefore may think their will be more good songs
on the album.

4. Paolo Nutini – Caustic Love
This album poster is slightly different to the two
previous ones in terms of the fact that it has a much
darker colour scheme, this however is used in a clever
way to an advantage as it means the white writing
showing the artists name stands out even more and
catches the eye of readers, the artist name is in large
letters and spans over two lines to gain maximal
attention. Another way in which this poster is
different to the others is by the fact that the photo
featured is not the same as the album as it is a
different photo of the artist, despite this it does
contain a small picture of the actual album further
down the page. Once again the name of the album is
placed directly underneath the artist name but in a
different colour so it is easy to distinguish between
the two. A third way in which this poster is different is
because it displays reviews of the album, this is
effective in this case as all reviews are 5 star, this is an
alternative to naming popular songs on the album.