The document analyzes the front and back cover design of a pop music digipak. On the front, the artist's name is in a different, signature-like font than the album title, and in pink to appeal to her female audience. Her mid-shot image stands out against the plain white background. The back lists the track titles and numbers for easy reference, and features a half-hidden image of the artist with natural makeup enhancing her features. Production details are printed small as less important information for fans. Overall the covers are cohesively designed to attract the target audience and market the album content.

1. Analysis
of pop
digipak’s

2. Front Cover of digipak
The artist’s name is
written in a different
font to the title of the
album. The font that her
name is written in looks
like it could be her
signature. By having
her name written in
bright pink suggests
that this is a more
female digipak as pink
is commonly more of a
female colour.
The background
colour on this
digipak is a
white/light grey
colour, as this is
an incrediably
plain background,
the image of Demi
Lovato stands out
even more, with
the writing
standing out over
the top of her.
The digipak doesn't have a strong boarder colour,
causing the whole digipak to fade in together, this
makes a soft feel to the digipak which could be
reflecting the type of music.
The main convention of a CD front cover are: an
eye catching image, an eye catching colour, the
name of the artist and the name of the actual
album.
The image on the front
of the digiipak is a
mid-shot. This will
automatically attract
the artists audience
because you can tell
that it her digipak
straight away, this is
also a brightly
coloured front cover
and would be easy to
spot on the shelf in a
shop amongst other
CD’s. Her flawless
makeup and curled
hair make her more
desirable to her target
audience.
The font and colour
that the album is
written in is in
capitals and a really
light neutral colour,
this gives the digipak
a very natural feel to
it.

3. The image that has been placed
on the back cover has been
The track list is also
chosen very careful, half of her
face is hidden which makes the
listed on the back cover
track list writing stand out, on the
of the digipak, this is so
other side you can see her face,
the audience can
her makeup is very natural and
quickly pick up the CD
has been used to enhance
and have a quick scan
features of the face, for example
down to see what
her eyebrows have been made
boulder and the eyeliner and
songs are on the CD.
mascara has been used to make
By having track
her eyes stand out, face makeup
numbers, the audience
has also been used to giver her
can also quickly skip to
skin a flawless look. Lighting has
the songs that they
also been used here to shine on
want to listen too. I
certain parts of the face, such as
they temples of the cheeks, the
need to have a track
eyebrow bone , next to the corner
list and track numbers
of the eye and part of the forehead
on the back of my
near her eyebrow, this highlights
digipak.
part of her face, making it
compliment her skin., this has also
The barcode is
been used to draw you in to the
placed at the bottom
features on her face.
of the digipak on the
The colour of the
back cover which is
background of
in a suitable place
the back cover
links to the
and where it isn’t in
background
the way. The barcode
cover which is on
makes the CD look
The production details are in small print as this information isn’t that important the front cover,
professional and
there is a clear
genuine. I need to to fans however it does contain the necessary details and legal information
link that these
such as copyright, the production team, record labels etc. The production
have a barcode on
two covers link
company is also printed small on the back as this detail is important to have together and are
my digipak.
on a digipak cover but isn’t important to the fans that would buy it.
not out of place.
Back Cover of digipak
The track list is in the same colour font as the
artist’s name on the front of the album. The
font is also in spaced out capital letters, which
makes it easier to read.