Skip to main content
UploadLanguage (EN)Support
BusinessMobileSocial MediaMarketingTechnologyArt & PhotosCareerDesignEducationPresentations & Public SpeakingGovernment & NonprofitHealthcareInternetLawLeadership & ManagementAutomotiveEngineeringSoftwareRecruiting & HRRetailSalesServicesScienceSmall Business & EntrepreneurshipFoodEnvironmentEconomy & FinanceData & AnalyticsInvestor RelationsSportsSpiritualNews & PoliticsTravelSelf ImprovementReal EstateEntertainment & HumorHealth & MedicineDevices & HardwareLifestyle
Afeef Musthafa, profile picture
Uploaded byAfeef Musthafa
PPTX, PDF12,529 views

Political Economy of Mass Media

This document discusses the political economy of mass media, which examines how media is produced, distributed, consumed, and how those aspects are related. It specifically looks at how media ownership, corporate advertising models, use of official sources, and ideological filters can shape media. Some key theories discussed include Noam Chomsky's propaganda model, manufacturing consent, and media hegemony, which look at how these factors influence media content and narratives.

News & Politics◦
Downloaded 153 times
POLITICAL ECONOMY OF MASS MEDIA DIVIN CP
WHAT IS POLITICAL ECONOMY  Studying how different types of values are produced, distributed, exchanged, and consumed. And how these aspects are related.
Political economy of mass media  an approach to studying media whose focus is attenuated towards the ways in which media is produced, distributed and consumed, rather than on analyzing the interpretations of the signs and symbols found within texts.
NOAM CHOMSKY  father of modern linguistics  Was voted the "world's top public intellectual" in a 2005 poll
Theory's that defines PE of mass media  Propaganda model  Manufacturing consent  Media Hegemony
 PRIMING  FRAMING  AGENDA SETTING
PROPAGANDA MODEL  The size and ownership of mass media corporations  The economic model predicated on generating revenue via corporate advertising;  The reliance on ‘trusted sources’ which frequently means using government or corporate spokespeople who spend vast sums on public relations and lobbying;  The ability of financially or politically privileged actors to provide flak, negative responses to critical media coverage  An ideological filter described as anticommunism
THANK YOU 