This document discusses key considerations for small businesses in choosing a web designer and developing an effective website. It recommends businesses evaluate whether potential designers have web design as their core competency, if they will have direct contact with the designer, and if there is a proven track record. The document also outlines important questions for small businesses around ensuring their website is findable, generates business, can be easily updated, integrates social media if needed, and allows for measuring success over time.
Build your business uplevel your life with Chichi EruchaluGemma Went
My deck from Chichi's event: Build Your Business, Uplevel Your Life
FYI my Facebook Group has now changed to: https://www.facebook.com/groups/simplysmartbusiness/
Ten top things you shouldn't do when marketing your creative business. The presentation was given to the Dorset Centre for the Creative Arts on 27th January 2016.
Essentials For Running A Freelance VO Business #WoVoChat 4-8-15Pamela Muldoon
VoicerOver talents and small business owners, Melissa Moats and Tom Dheere are guests on this #WoVoChat for World Voices providing some tips, advice and insight on how to run a successful voiceover freelance career.
Build your business uplevel your life with Chichi EruchaluGemma Went
My deck from Chichi's event: Build Your Business, Uplevel Your Life
FYI my Facebook Group has now changed to: https://www.facebook.com/groups/simplysmartbusiness/
Ten top things you shouldn't do when marketing your creative business. The presentation was given to the Dorset Centre for the Creative Arts on 27th January 2016.
Essentials For Running A Freelance VO Business #WoVoChat 4-8-15Pamela Muldoon
VoicerOver talents and small business owners, Melissa Moats and Tom Dheere are guests on this #WoVoChat for World Voices providing some tips, advice and insight on how to run a successful voiceover freelance career.
Why Magpies Don't Use Phones And Are Shit At Building Links For SEOWayne Barker
What stops us from reaching our goals in digital marketing? Often it turns out to be ourselves. Humans like shiny new things. Humans are a bit shit at finishing things, Here we look at why we should look to the past and not get tied up in whats new and exciting to reach our goals. Also comes with some very specific link building ideas that are not new or exciting.
How to win on the customer experience battleground; where businesses are won ...Noojee Contact Solutions
Everyone's talking about customer experience. But what is it? And how can you really influence it, to give your business a winning advantage? Here's your action plan!
We take you step by step through how to define customer experience (hint: it's not the same as customer service!).
Then, through a series of checkpoints you'll begin to identify the touchpoints and interactions that you can influence, particularly in your contact centre.
Finally we'll take a look at how Zappos managed to transform their customer experience - and what the learnings are for you.
This is a great presentation to go through with your management team or a customer service team looking to find way to improve.
A meta-model for changing social complex systems, like teams and organizations. This topic is part of the Management 3.0 course.
There is also a booklet available about this topic:
http://www.lulu.com/product/ebook/how-to-change-the-world/18934108
Five Tips to Build a High Performance Agile Marketing TeamNicholas Muldoon
Agile Marketing is a rocket ready for lift off! For years software development teams have improved and honed their agile skills helping them deliver more value to their customers more frequently. Delivering more value to your customers, more frequently, is key to scaling your own company.
Learn how marketing teams across the globe are adopting agile practices to deliver campaigns that are more targeted and result in higher engagement. Use these five tips to effectively scale a marketing team to respond to opportunities as they arise, not months after.
Presented on January 30th at the Integrated Marketing Summit 2014 in San Diego.
Why Magpies Don't Use Phones And Are Shit At Building Links For SEOWayne Barker
What stops us from reaching our goals in digital marketing? Often it turns out to be ourselves. Humans like shiny new things. Humans are a bit shit at finishing things, Here we look at why we should look to the past and not get tied up in whats new and exciting to reach our goals. Also comes with some very specific link building ideas that are not new or exciting.
How to win on the customer experience battleground; where businesses are won ...Noojee Contact Solutions
Everyone's talking about customer experience. But what is it? And how can you really influence it, to give your business a winning advantage? Here's your action plan!
We take you step by step through how to define customer experience (hint: it's not the same as customer service!).
Then, through a series of checkpoints you'll begin to identify the touchpoints and interactions that you can influence, particularly in your contact centre.
Finally we'll take a look at how Zappos managed to transform their customer experience - and what the learnings are for you.
This is a great presentation to go through with your management team or a customer service team looking to find way to improve.
A meta-model for changing social complex systems, like teams and organizations. This topic is part of the Management 3.0 course.
There is also a booklet available about this topic:
http://www.lulu.com/product/ebook/how-to-change-the-world/18934108
Five Tips to Build a High Performance Agile Marketing TeamNicholas Muldoon
Agile Marketing is a rocket ready for lift off! For years software development teams have improved and honed their agile skills helping them deliver more value to their customers more frequently. Delivering more value to your customers, more frequently, is key to scaling your own company.
Learn how marketing teams across the globe are adopting agile practices to deliver campaigns that are more targeted and result in higher engagement. Use these five tips to effectively scale a marketing team to respond to opportunities as they arise, not months after.
Presented on January 30th at the Integrated Marketing Summit 2014 in San Diego.
IDEO workshop for Techstars - we covered Purpose, Research, Empathy and finally Experimentation.
You can see my deck here and download the exercise on my blog here: http://thul.me/14Tp2D8
Leveraging the power of Marketing Automation for Sales FunnelsRoy Selbach
Pitchdeck for the Inclusive Prosperity Financial Summit 2019 in Manila, the Philippines.
There’s an urgent need for a more sophisticated approach, in terms of marketing automation & lead generation funnels
7 steps for an increased sales-rate success:
1. Define target audience
2. Develop converting landing page
3. Promote your product/service
4. Retarget visitors
5. Drive conversions
6. Run through nurture streams
7. Close the deal
Need an extra hand with your sales/marketing efforts?
We are a Result-driven Digital Agency based in Hong Kong & Manila. We embrace the power of analytical methods & technologies to always deliver the best possible outcomes for all your digital marketing campaigns.
www.eoi.digital
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
8. How do I choose?
✤ Is building website their core competency?
9. How do I choose?
✤ Is building website their core competency?
✤ Will I speak directly to the guy doing the work?
10. How do I choose?
✤ Is building website their core competency?
✤ Will I speak directly to the guy doing the work?
✤ Is there a proven track-record?
11. How do I choose?
✤ Is building website their core competency?
✤ Will I speak directly to the guy doing the work?
✤ Is there a proven track-record?
✤ Will they be around in 1, 3, 5... 10 years time?
13. What do I need to know?
✤ 1: Will people find my website?
14. What do I need to know?
✤ 1: Will people find my website?
✤ 2: Will it generate business?
15. What do I need to know?
✤ 1: Will people find my website?
✤ 2: Will it generate business?
✤ 3: Can I keep it up-to-date, add to it & develop it?
16. What do I need to know?
✤ 1: Will people find my website?
✤ 2: Will it generate business?
✤ 3: Can I keep it up-to-date, add to it & develop it?
✤ 4: Is it social? Does it need to be?
17. What do I need to know?
✤ 1: Will people find my website?
✤ 2: Will it generate business?
✤ 3: Can I keep it up-to-date, add to it & develop it?
✤ 4: Is it social? Does it need to be?
✤ 5: Will I be able to measure it’s success?
18. What do I need to know?
✤ 1: Will people find my website?
✤ 2: Will it generate business?
✤ 3: Can I keep it up-to-date, add to it & develop it?
✤ 4: Is it social? Does it need to be?
✤ 5: Will I be able to measure it’s success?
✤ 6: Will it stand the test of time?
25. Will it be effective?
✤ Before you start...
✤ Does my designer understand my business?
26. Will it be effective?
✤ Before you start...
✤ Does my designer understand my business?
✤ Does my designer understand my customers?
27. Will it be effective?
✤ Before you start...
✤ Does my designer understand my business?
✤ Does my designer understand my customers?
✤ ... during production:
28. Will it be effective?
✤ Before you start...
✤ Does my designer understand my business?
✤ Does my designer understand my customers?
✤ ... during production:
✤ Does my site really sell me & my business?
29. Will it be effective?
✤ Before you start...
✤ Does my designer understand my business?
✤ Does my designer understand my customers?
✤ ... during production:
✤ Does my site really sell me & my business?
✤ Could my wife/gran/kid complete a transaction?
31. Is it fresh?
✤ Do you need to keep your site up to date? Yes!
32. Is it fresh?
✤ Do you need to keep your site up to date? Yes!
✤ What’s the most cost effective way to update?
33. Is it fresh?
✤ Do you need to keep your site up to date? Yes!
✤ What’s the most cost effective way to update?
✤ Is the CMS I’m being offered is right for me?
34. Is it fresh?
✤ Do you need to keep your site up to date? Yes!
✤ What’s the most cost effective way to update?
✤ Is the CMS I’m being offered is right for me?
✤ Get some examples of possible expansion at the outset.
36. Am I social?
✤ Do I need to engage with Twitter, Facebook etc?
37. Am I social?
✤ Do I need to engage with Twitter, Facebook etc?
✤ Are your customers on Twitter or Facebook?
38. Am I social?
✤ Do I need to engage with Twitter, Facebook etc?
✤ Are your customers on Twitter or Facebook?
✤ Are they susceptible when they’re there?
39. Am I social?
✤ Do I need to engage with Twitter, Facebook etc?
✤ Are your customers on Twitter or Facebook?
✤ Are they susceptible when they’re there?
✤ Does my agency understand social media?
46. Don’t build a monolith..
✤ Review regularly
✤ Talk to your customers
47. Don’t build a monolith..
✤ Review regularly
✤ Talk to your customers
✤ Use the right tools:
48. Don’t build a monolith..
✤ Review regularly
✤ Talk to your customers
✤ Use the right tools:
✤ Google Analytics
49. Don’t build a monolith..
✤ Review regularly
✤ Talk to your customers
✤ Use the right tools:
✤ Google Analytics
✤ Google Webmaster Central
50. Don’t build a monolith..
✤ Review regularly
✤ Talk to your customers
✤ Use the right tools:
✤ Google Analytics
✤ Google Webmaster Central
✤ Measure change
52. .. a quick recap!
✤ 1: Will people find my website?
53. .. a quick recap!
✤ 1: Will people find my website?
✤ 2: Will it generate business?
54. .. a quick recap!
✤ 1: Will people find my website?
✤ 2: Will it generate business?
✤ 3: Can I keep it up-to-date, add to it & develop it?
55. .. a quick recap!
✤ 1: Will people find my website?
✤ 2: Will it generate business?
✤ 3: Can I keep it up-to-date, add to it & develop it?
✤ 4: Is it social? Does it need to be?
56. .. a quick recap!
✤ 1: Will people find my website?
✤ 2: Will it generate business?
✤ 3: Can I keep it up-to-date, add to it & develop it?
✤ 4: Is it social? Does it need to be?
✤ 5: Will I be able to measure it’s success?
57. .. a quick recap!
✤ 1: Will people find my website?
✤ 2: Will it generate business?
✤ 3: Can I keep it up-to-date, add to it & develop it?
✤ 4: Is it social? Does it need to be?
✤ 5: Will I be able to measure it’s success?
✤ 6: Will it stand the test of time?
58. Deep Blue Sky
deepbluesky.com/slides
Jim Morrison - Deep Blue Sky Digital Ltd
Editor's Notes
ASK: Who has a website?\nINTRODUCE: What I’m talking about. \n
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Think you found the right person? ** What questions should you be asking?? **\n
Think you found the right person? ** What questions should you be asking?? **\n
Think you found the right person? ** What questions should you be asking?? **\n
Think you found the right person? ** What questions should you be asking?? **\n
Think you found the right person? ** What questions should you be asking?? **\n
Think you found the right person? ** What questions should you be asking?? **\n
