The document discusses TOURCOM, a UNWTO initiative for capacity sharing in tourism communications. It aims to promote strategic communications, such as media relations, marketing, branding and crisis communications, as an indispensable part of modern international tourism. TOURCOM held several regional and world conferences between 2004-2006 to share best practices in tourism communication topics like media relations, advertising, and crisis communications.

2. Rok V. Klancnik , ex UN WTO Director of Press and Communications Novi Sad, 27 September – DAY OF TOURISM 2008 DEVELOPING A COMMUNICATION CONCEPT: THE STORY ABOUT TOURCOM

3. TOURCOM

4. TOUR COM

5. TOURism COMmunications

6. in TOURism Strategic COMmunications a UNWTO brand aimed at capacity sharing in tourism communicatons

7. STRATEGIC COMMUNICATIONS , as media relations, marketing communications, image building, branding, crisis communications, image recovery you name it ...

8. ... ARE indispensable and invaluable part of modern international tourism, a precondition for success of international and national organisations, destinations, airlines, tour operators and other stakeholders.

9. the Magic Pyramid Representative (t ourism ) Organizations Destinations communications process Operational (private) sector Demand & supply

10. the Magic Pyramid – where are the media? Representative (t ourism ) Organizations Destinations communications process Operational (private) sector Demand & supply

11. W here are the media? ON TOP OF IT Representative (t ourism ) Organizations Destinations communications process Operational (private) sector Demand & supply Media

12. W here are the media? ON TOP OF IT “ Travel writers and business journalists (hard facts) are equally important stakeholders in tourism, as are airlines and tour operators.” (Mazen Homoud, JTB, TOURCOM Middle East & North Africa, 2005)

13. W here are the media? ON TOP OF IT “ Private-public partnership needs the third partner – the media.” (First World TOURCOM, 2004)

14. TOURCOM scheme

15. TOURCOM scheme

22. WORLD TOURISM DAY THEME 2006