More information regarding the largest travel exhibition for B2B and B2C in the Benelux, Vakantiebeurs. Our event is the largest consumer holiday fair in Europe (with 108.000+ visitors and 18.000+ travel professionals). Together with the trade days this is one of the key events for the travel industry held annually in January.

1. THEBIGGEST
CONSUMERTRAVEL
FAIRINEUROPE
TRAVEL FAIR
THE NETHERLANDS
JANUARY 2018
FACTS &
FIGURES.
The Vakantiebeurs Trade Days bring people
from the worldwide tourism industry together.
To do business, to learn and to network.
With an extensive program of sessions and
panel discussions featuring with international
key-speakers we offer an inspirational environ-
ment for people in the travel industry. Members
of the Travel Trade have free access to the
Trade Days of the event.
To increase the importance and
relevance of the fair for exhibitors
and the travel industry, the first two
days of the event are Trade Days.
We strongly value the fact that
members of the tourist trade have
ample possibility to do networking.
TRADE DAYS
All over the world
Over the years, the Vakantiebeurs has become
a well-established and important event, both for
the tourism sector itself and for consumers looking
for holiday inspiration. Over 1100 exhibitors
from all over the world present themselves at the
event, showcasing their countries, cities, regions,
national parks, accommodations, airlines, tourist
attractions and theme parks. Of course, the tour
operators from the Netherlands are also well
represented at the fair.
Unique experience
The event’s success is based on the combination
of 4 pillars: Inspiration, Information, Entertain-
ment and Worldwide Culinary Experiences. The
Vakantiebeurs offers exhibitors a unique event, as
it is the ideal mix of a trade and consumer fair.
Nowhere in Europe do you experience such a
massive interaction with the end-consumer, learn-
ing everything about their needs and desires.
EVENT INFORMATION
THE VAKANTIEBEURS TRAVEL FAIR
IN THE NETHERLANDS, IS EUROPE’S
BIGGEST CONSUMER TRAVEL FAIR,
ATTRACTING OVER 108.000 VISITORS
IN 6 DAYS. IT IS ANNUALLY HELD IN
JANUARY, AND WILL BE CELEBRATING
ITS 48TH ANNIVERSARY IN 2018.
18,418
INTERNATIONAL
TRADE VISITORS
TRAVEL FAIR
THE NETHERLANDS
JANUARY 2018
108.779
CONSUMER VISITORS

2. BART MEIJER
Manager Travel Fair
+31 6 2259 3808
bart.meijer@jaarbeurs.nl
JOHN VEER
Key-Accountmanager
+31 6 8235 7330
john.veer@jaarbeurs.nl
ESTHER RIETMAN
Accountmanager Camping,
outdoor & active Holidays
+31 6 2039 8100
esther.rietman@jaarbeurs.nl
SAMI CHOUCHANE
Accountmanager Central Europe,
Africa, Middle East & Asia
+31 6 5794 9708
sami.chouchane@jaarbeurs.nl
MARTIJN HARMELINK
Accountmanager Southern Europe
& Scandinavia
+31 6 8362 3369
martijn.harmelink@jaarbeurs.nl
TINEKE TEES
Accountmanager Tourist Boards,
Western Europe, America’s
+31 6 3080 0605
tineke.tees@jaarbeurs.nl
CONTACT?
5h17m
AVERAGE DURATION
OF VISIT
€ 3,227
AVERAGE ANNUAL
HOLIDAY BUDGET P.P.
2.5
AVERAGE NUMBER OF
ANNUAL VACATIONS P.P.
Top
3reasons for a visit
AGE PROFILE
Information about next holiday
Inspiration for new destinations
Cultural entertainment
GEOGRAPHICAL
INTEREST VISITORS
73%
EUROPE
35%
AMERICA’S
CARIBBEAN
19%
AUSTRALIA
NEW ZEALAND
41%
AFRICA
MIDDLE EAST
CONSUMER VISITOR
PROFILE
6%
11%
12%
22%
28%
21%
25
25-35
35-45
45-55
55-65
65+
5h17m
AVERAGE DURATION
OF VISIT
TRADE VISITOR
PROFILE
18,418
INTERNATIONAL
TRADE VISITORS
Top
3reasons for attending
Trends developments
Networking
New Business
EXHIBITORS
PROFILE
1,100
EXHIBITORS
700
DESTINATIONS
WORLDWIDE
34%
is owner/
managing director
62%
is manager/
decision-maker
TYPE OF ORGANISATION
Tour Operators
Travel Agents
Tourist Boards
(Countries Regions)
City marketing
Accommodations
Cruise Companies
Car Rental
Airlines Airports
TRAVEL FAIR
THE NETHERLANDS
JANUARY 2018
42%
ASIA
108.779
CONSUMER VISITORS