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Germany
General Information
Foundation 01. January 1871
Capital Berlin
Total Area 348.000 km2 [63]
Inhabitants 82,8 Million [14]
Religion Protestants (34%) Catholics (34%)
Median Age 46,8 [3]
Population Growth Rate -0.2 % [211]
Chancellor Angela Merkel (CDU)
President Frank-Walter Steinmeier (SPD)
2
Famous People
3
Economic Data 2016
GDP 3,1 trillion € [4]
GDP growth rate 1,7% [146]
GDP per capita 37,900 € [27]
Unemplyoment rate 3,9% [42]
Inflation rate 0,4% [46]
4
Tourism Marketing
5
National Level
DZT www.germany.travel
Association that carries out marketing measurement
for the German governemt
Expenditure: 24,5 mio. € on marketing
Social Media: Facebook, Pinterest, Twitter,
wechat, Instagram
Workshops: Central Europe/Israel
Roadshows: Paris,Hongkong,
Mumbai, Warsaw, Shanghai
Fairs: Moscow, Vienna, Zurich, Dubai
Tourism Marketing
6
Regional Level
Federal States
Federal City States
Cities
Tourism Development Strategy
Fields of Action
• Increasing attractiveness of jobs in tourism sector
• Qualification of employees in tourism
• Health tourism/Generation 60+
• Tourists from Asia (Visa Centers, Language, Social
Media)
• Staycations
• Storytelling
7
Tourism Figures 2015
8
• 2,9 million people are employed in the tourism
industry (2nd biggest after commerce)
• 7% of German employees are employed in the
tourism industry
• 97 billion € direct income
• Equals 4,4% of Germany‘s GDP
Tourism Figures 2015
9
Total overnight stays 436,2 Million consisting of 356 Million domestic overnight stays
Avarage duration of stay 6,2 nights
Average of daily spending 172 € (1.China, 2.Thailand, 3.USA)
Reason for travel 55,9% holiday , 10,7% Visiting of relatives, 24,7% business
Tourism Figures 2016
10
Top 10 origin countries of tourists in Germany based on overnight
stays (in Million)
Netherlands
Switzerland
USA
UK
Italy
Austria
France
Denmark
Belgium
Spain
Tourism Figures 2016
11
Average price per night in a hotel in comparison with European major
cities (in Euro)
The most visited Regions
Berlin/Potsdam Brandenburger Tor, Berlin Wall, Reichstag,
Alexanderplatz, Cecilienhof Palace, Madame Tussauds
Munich Oktoberfest, Castle Neuschwanstein, Marienplatz,
Hofbräuhaus, BMW-Museum, English Garden
Hamburg Minitatur Wonderland , Harbour, Reeperbahn,
St.Pauli, Elbphilharmonie
Cologne/Bonn Cologne Dom, Hohenzollern Bridge, House of
4711, Museum of German History, Beethoven House
12
The most visited Regions
Baltic Sea Germany‘s longest costline, Rügen
Heidelberg Castle,cableway
Dresden Frauenkirche,Opera, Zwinger
Lake Constance Zeppeline Museum,
two islands, Sea World
13
Competitiveness
Travel and Tourism Competiteve Index 2015
Positive
• 18 international airports [11]
• Operating airlines [3]
• Infrastructure (Highways, Railroads etc.) [5]
• Safety and security [20]
• Reliability of police service [19]
• Number of World Heritage Sites [3]
Negative
• Probability of terror attack [95]
• Visa requirements [72]
• Price level [126]
• Diversity of wild animal species [89]
14
3th place
worldwide behind
Spain and France
Special Local Products
15
Environment Protection
General
• Deposit on bottles
• Seperation of trash
• Fee for plastic bags
Specific
• Tourist Welcome cards with free city transportation
• Renting Bikes
• 16 protected national parks
• Possbility to choose sustainable accomodation (640)
16
Legal/ Illegal
• Opening a shop on sundays
• Prostitution
• Drinking in public
• Driving 300 km/h on a highway
• Escaping from prison
• Riding a bike drunk
• Drinking wine with 16
• Running out of gas on the highway
18
19
20
21
22
Thank you very
much for your
attention!
Sources
24
Print
DZT (2016): DZT Jahresbericht 2015 – Starke Marke, Reiseland Deutschland,
Frankfurt: DZT
World Economic Forum (2016): The Travel & Competitevness Report 2015, Geneva:
WEF
Zandonella, Bruno (2007): Europa- EU-Begriffe und Länderdaten, Bonn: bpb
Electronic
BMWI (2016): Wirtschaftsfaktor Tourismus Deutschland in:
https://www.bmwi.de/Redaktion/DE/Publikationen/Tourismus/wirtschaftsfaktor-
tourismus-deutschland.pdf?__blob=publicationFile&v=1 (as of 17.03.2017)
DZT (2016): Das Reiseland Deutschland- ein nachhaltiges Erlebnis in:
http://www.germany.travel/de/microsite/nachhaltigkeit/nachhaltigkeit.html (as of
14.03.2017)
Sources
CIA (2017): World Fact Book Germany in: https://www.cia.gov/library/publications/the-
world-factbook/geos/gm.html (as of 17.03.2017)
DZT (2016): Das Reiseland Deutschland- ein nachhaltiges Erlebnis in:
http://www.germany.travel/de/microsite/nachhaltigkeit/nachhaltigkeit.html (as of
14.03.2017)
Katapult (2016): Die Slogans der deutschen Bundesländer in: http://katapult-
magazin.de/de/artikel/artikel/fulltext/die-slogans-der-deutschen-bundeslaender/ (as of
11.03.2017)
N.N. (2017): 50 Top Tourist Attractions in Germany in: http://www.touropia.com/tourist-
attractions-in-germany/ (as of 09.03.2017)
N.N. (2015): 80 Famous People of German Descent in: http://www.ranker.com/list/famous-
people-of-german-descent/celebrity-lists (as of 06.03.2017)
25
Sources
26
NTV (2011): Deutschland ist Vizeweltmeister in: http://www.n-tv.de/reise/Deutschland-
ist-Vizeweltmeister-article2779881.html (as of 16.03.2017)
NTV (2017): Urlaubsland Deutschland boomt weiter in: http://www.n-
tv.de/reise/Urlaubsland-Deutschland-boomt-weiter-article19534991.html (as of
24.02.2017)
The Guardian (2016): Tourism slogans from around the world in:
https://www.theguardian.com/travel/2013/nov/21/tourism-slogans-around-the-world (as
of 24.02.2017)
The Telegraph (2015): Twenty things you didn‘t know about Germany in:
http://www.telegraph.co.uk/travel/lists/Twenty-things-you-didnt-know-about-Germany/
(as of 14.03.2017)
USA Today (2015): Germany‘s Top 25 Attractions in: http://www.usatoday.com/picture-
gallery/travel/destinations/2015/08/18/germanys-top-25-attractions/31854807/ (as of
27.02.2017)

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Tourism in Germany

  • 2. General Information Foundation 01. January 1871 Capital Berlin Total Area 348.000 km2 [63] Inhabitants 82,8 Million [14] Religion Protestants (34%) Catholics (34%) Median Age 46,8 [3] Population Growth Rate -0.2 % [211] Chancellor Angela Merkel (CDU) President Frank-Walter Steinmeier (SPD) 2
  • 4. Economic Data 2016 GDP 3,1 trillion € [4] GDP growth rate 1,7% [146] GDP per capita 37,900 € [27] Unemplyoment rate 3,9% [42] Inflation rate 0,4% [46] 4
  • 5. Tourism Marketing 5 National Level DZT www.germany.travel Association that carries out marketing measurement for the German governemt Expenditure: 24,5 mio. € on marketing Social Media: Facebook, Pinterest, Twitter, wechat, Instagram Workshops: Central Europe/Israel Roadshows: Paris,Hongkong, Mumbai, Warsaw, Shanghai Fairs: Moscow, Vienna, Zurich, Dubai
  • 6. Tourism Marketing 6 Regional Level Federal States Federal City States Cities
  • 7. Tourism Development Strategy Fields of Action • Increasing attractiveness of jobs in tourism sector • Qualification of employees in tourism • Health tourism/Generation 60+ • Tourists from Asia (Visa Centers, Language, Social Media) • Staycations • Storytelling 7
  • 8. Tourism Figures 2015 8 • 2,9 million people are employed in the tourism industry (2nd biggest after commerce) • 7% of German employees are employed in the tourism industry • 97 billion € direct income • Equals 4,4% of Germany‘s GDP
  • 9. Tourism Figures 2015 9 Total overnight stays 436,2 Million consisting of 356 Million domestic overnight stays Avarage duration of stay 6,2 nights Average of daily spending 172 € (1.China, 2.Thailand, 3.USA) Reason for travel 55,9% holiday , 10,7% Visiting of relatives, 24,7% business
  • 10. Tourism Figures 2016 10 Top 10 origin countries of tourists in Germany based on overnight stays (in Million) Netherlands Switzerland USA UK Italy Austria France Denmark Belgium Spain
  • 11. Tourism Figures 2016 11 Average price per night in a hotel in comparison with European major cities (in Euro)
  • 12. The most visited Regions Berlin/Potsdam Brandenburger Tor, Berlin Wall, Reichstag, Alexanderplatz, Cecilienhof Palace, Madame Tussauds Munich Oktoberfest, Castle Neuschwanstein, Marienplatz, Hofbräuhaus, BMW-Museum, English Garden Hamburg Minitatur Wonderland , Harbour, Reeperbahn, St.Pauli, Elbphilharmonie Cologne/Bonn Cologne Dom, Hohenzollern Bridge, House of 4711, Museum of German History, Beethoven House 12
  • 13. The most visited Regions Baltic Sea Germany‘s longest costline, Rügen Heidelberg Castle,cableway Dresden Frauenkirche,Opera, Zwinger Lake Constance Zeppeline Museum, two islands, Sea World 13
  • 14. Competitiveness Travel and Tourism Competiteve Index 2015 Positive • 18 international airports [11] • Operating airlines [3] • Infrastructure (Highways, Railroads etc.) [5] • Safety and security [20] • Reliability of police service [19] • Number of World Heritage Sites [3] Negative • Probability of terror attack [95] • Visa requirements [72] • Price level [126] • Diversity of wild animal species [89] 14 3th place worldwide behind Spain and France
  • 16. Environment Protection General • Deposit on bottles • Seperation of trash • Fee for plastic bags Specific • Tourist Welcome cards with free city transportation • Renting Bikes • 16 protected national parks • Possbility to choose sustainable accomodation (640) 16
  • 17. Legal/ Illegal • Opening a shop on sundays • Prostitution • Drinking in public • Driving 300 km/h on a highway • Escaping from prison • Riding a bike drunk • Drinking wine with 16 • Running out of gas on the highway
  • 18. 18
  • 19. 19
  • 20. 20
  • 21. 21
  • 22. 22
  • 23. Thank you very much for your attention!
  • 24. Sources 24 Print DZT (2016): DZT Jahresbericht 2015 – Starke Marke, Reiseland Deutschland, Frankfurt: DZT World Economic Forum (2016): The Travel & Competitevness Report 2015, Geneva: WEF Zandonella, Bruno (2007): Europa- EU-Begriffe und Länderdaten, Bonn: bpb Electronic BMWI (2016): Wirtschaftsfaktor Tourismus Deutschland in: https://www.bmwi.de/Redaktion/DE/Publikationen/Tourismus/wirtschaftsfaktor- tourismus-deutschland.pdf?__blob=publicationFile&v=1 (as of 17.03.2017) DZT (2016): Das Reiseland Deutschland- ein nachhaltiges Erlebnis in: http://www.germany.travel/de/microsite/nachhaltigkeit/nachhaltigkeit.html (as of 14.03.2017)
  • 25. Sources CIA (2017): World Fact Book Germany in: https://www.cia.gov/library/publications/the- world-factbook/geos/gm.html (as of 17.03.2017) DZT (2016): Das Reiseland Deutschland- ein nachhaltiges Erlebnis in: http://www.germany.travel/de/microsite/nachhaltigkeit/nachhaltigkeit.html (as of 14.03.2017) Katapult (2016): Die Slogans der deutschen Bundesländer in: http://katapult- magazin.de/de/artikel/artikel/fulltext/die-slogans-der-deutschen-bundeslaender/ (as of 11.03.2017) N.N. (2017): 50 Top Tourist Attractions in Germany in: http://www.touropia.com/tourist- attractions-in-germany/ (as of 09.03.2017) N.N. (2015): 80 Famous People of German Descent in: http://www.ranker.com/list/famous- people-of-german-descent/celebrity-lists (as of 06.03.2017) 25
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