The document discusses how competitive venues can make destinations more competitive. It outlines the challenges facing the Barbican Centre in London, including declining markets and funding cuts. To increase revenue over four years, the Barbican focused on three key principles: 1) adapting and embracing change, 2) building on strengths, and 3) collaborating for success. This involved clarifying their vision, understanding clients, innovating, forming partnerships, and grabbing opportunities.

1. How Competitive Venues
Make Destinations
Competitive
Anthony Hyde
General Manager
Barbican Business Events

2. Our Industry Has Changed

3. Our Industry Has Changed

4. Our Industry Has Changed

5. Europe’s Largest Combined
Arts & Conference Centre

6. Home To The London
Symphony Orchestra

7. One Of The Largest Event
Spaces In London

8. Over 800 Events A Year

9. Business Events Up to 2000

10. Over 35 Meeting & Event
Spaces

11. The Challenge
• Declining markets and funding cuts
• Needed to change the way we
worked
• Goal: increase revenue over four
years

12. Three Key Principles
1. Adapt and Embrace Change
2. Build on Your Strengths
3. Collaborate for Success

13. Three Key Principles
1. Adapt and Embrace
Change
2. Build on Your Strengths
3. Collaborate for Success

14. Clarify Your Vision

15. Know How It Fits Together

16. Be Flexible

17. Keep Innovating

19. Three Key Principles
1. Adapt and Embrace Change
2. Build on Your Strengths
3. Collaborate for Success

20. Understand Your Clients

21. Offer a Total Event Solution

22. Identify New Markets

24. Three Key Principles
1. Adapt and Embrace Change
2. Build on Your Strengths
3. Collaborate for Success

25. Form Strong Partnerships

26. Keep Your Competitors
Close

28. Leave a Lasting Legacy

29. Three Key Principles
1. Adapt and Embrace Change
2. Build on Your Strengths
3. Collaborate for Success

30. Grab The Opportunity

31. Hvala Vam
Anthony Hyde
anthony.hyde@barbican.org.uk