Etc teodora marinska_europeantourismmanifesto
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The document announces the PM4SD European Summer School to take place from October 5-9, 2016 in Akureyri, Iceland. It discusses the economic importance of tourism in Europe in terms of income, employment, investment, and exports. It also lists spin-off benefits such as preservation of cultural heritage, improved infrastructure, and stronger awareness of European citizenship. The Tourism Manifesto is supported by 35 European private and public stakeholders and focuses on issues such as competitiveness, digitalization, good governance, reducing seasonality, skills and qualifications, sustainability, and transport connectivity.
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Etc teodora marinska_europeantourismmanifesto
- 1. PM4SD European Summer School 5th – 9th October 2016, Akureyri, Iceland Teodora Marinska | European Travel Commission
- 2. Economic importance of tourism Spin-off benefits: • preservation of cultural heritage • improved infrastructure • local community facilitates • stronger awareness of European citizenship 2www.tourismmanifesto.eu Tourism in the European Union Source: WTTC, 2016 Economic benefits: income, employment, investment and exports
- 3. Economic importance of tourism 3www.tourismmanifesto.eu
- 4. Signing organisations 35 European private and public stakeholders 4www.tourismmanifesto.eu
- 5. 5www.tourismmanifesto.eu Competitiveness Digitalisation Good Governance Joint PromotionReduce Seasonality Skills & Qualifications Sustainability Transport Connectivity
- 6. Promote good practice in extending the season and diversification Ensure fair benefit from tourism for businesses, local communities and those who work in the sector Sustain employment in the tourism sector and give every EU citizen the chance to travel Environment Identify and support good practice in capacity and destination management Sustainability Create a strategic plan for an environmental ly sustainable tourism industry Economic and operational Social Reduce Seasonality Good Practice
- 7. Supporter of the initiative 7www.tourismmanifesto.eu
- 8. Timeline Proposal www.tourismmanifesto.eu Document ready to be distributed at ETD 29th November The Secretariat prepares the printed version 16th November to 28th November Achievements Raised awareness of our common priorities among the EU institutions Issued a common statement on the US & Canada Visa waiver reciprocity mechanism Manifesto as a Think Tank Initiated collaboration with DG Culture Defined a short-term work programme
- 9. THANK YOU FOR YOUR ATTENTION! Teodora Marinska European Travel Commission teodora.marinska@visiteurope.com WWW.TOURISMMANIFESTO.EU
Editor's Notes
- Europe is the world’s number one tourist destination with a market share of 51% in 2015. The tourism industry generates (directly and indirectly) 9.9% of total EU-28 GDP, a figure which is forecasted to rise to 11% of GDP by 2026. In the EU, the travel and tourism sector supports almost 25.6 million people and visitor exports generate 374.5 billion EUR. The role of tourism becomes increasingly important when we consider that, by nature, it is a labour intensive sector built primarily by SMEs, and has high female and youth employment ratios. In times when unemployment rates have increased dramatically, evidence indicates that the travel and tourism sector remains one of the leading job creators both in Europe and worldwide. Besides its positive impact on the economy, tourism brings important spin-off benefits, such as the preservation of cultural heritage, the improvement of infrastructure that also benefits the local community, and last but not least, Europeans travelling in Europe develop a stronger awareness of what unites us and contributes to the creation of a European citizenship mentality. While Europe remains the number one tourist destination, the European tourism industry is losing competitiveness. Other regions are creating a favourable environment for welcoming more and more travellers, and by 2030 South-East Asia will overtake the Mediterranean as the most visited sub region worldwide.
- In order to formulate effective tourism policies, a holistic European approach is needed, taking into account the multiple impacts of the sector as well as the wide spectrum of stakeholders involved or affected by tourism. These include the travel agents and tour operators, air, rail and ground transportation, accommodation, local travel operators, restaurants, bars, cafes, shopping centres, attractions, tourist sites, and many others. The tourism sector has a horizontal value chain that comprises various production units in different industries that provide consumption goods and services demanded by visitors. These so called tourism industries are inter alia accommodation, food and beverage serving services, road/water and air transport, transport equipment retail, travel agencies and other reservation services, cultural activities, sport and recreational services and country-specific tourism characteristic goods and services. Most of their production is depending on visitors and face the risk of ceasing to exist in case of a lack of tourism demand.
- It was about time that the industry united with a common voice to bring the visitor economy to the attention of European decision makers, and I am glad to announce that the document is endorsed by 34 stakeholders 34 signing organisations Strong support from the European Parliament and the European Commission.
- Remaining competitive, digitalisation of the sector, good governance and joint promotion of Europe as a tourism destination, reducing seasonality, improving skills and qualifications, fostering connectivity – these are some of the challenges in front of the European tourism industry sector today, challenges that the tourism stakeholders intend to turn into possibilities. I must say that the exercise to agree on these common priorities was not easy, it took a couple of months, but in the end it was a successful one. This is the first time that the European travel and tourism sector stakeholders come together to call European institutions to act on these key priorities, which seek to ensure that the Continent remains an attractive destination and that the tourism sector continues to make a significant contribution to growth and job creation to the European economy. SUSTAINABILITY:
- On 16th March 2016 we had the honour to meet the European Commissioner for Education, Culture, Youth and Sport, Mr Tibor Navracsics and to present our initiative to him. The Commissioner welcomed the initiative and pointed out three areas of possible cooperation between tourism stakeholders and his DG - culture, education and sports. He also announced the release of the New Skills Agenda for Europe, which will be useful in closing the gap between the number of job seekers and the number of unfilled tourism jobs. During the meeting, the stakeholders highlighted that Europe is a key cultural tourism destination thanks to an incomparable cultural heritage that includes museums, theatres, archaeological sites, historical cities, industrial sites as well as music and gastronomy. On 26th April, the Manifesto group was invited for an exchange of views in the European Parliament during the Tourism Task Force Hearing of the Committee on Transport and Tourism. The Chairman and members of the Manifesto Steering Group presented the most urgent and achievable priorities for the sector in the next few months. One month later, on 25th May, a Networking Reception on the Tourism for Growth and Jobs Manifesto was organised by Amadeus and SME Europe of the EPP (Small and Medium Entrepreneurs of the European People’s Party) and hosted by MEP Claudia Monteiro de Aguiar. At the reception, Antonio Tajani, Vice President of the European Parliament and Former Commissioner for Industry and Entrepreneurship, emphasised the importance of stakeholders working together in shaping the future of the European tourism. July 2016 – distribution of the Manifesto document to all MEPs with a letter of support from Mr Ujhelyi and Mr Cramer Mr Ujhelyi and his team kindly contributed to the distribution of the Manifesto to all Members of the Parliament Meeting Committee of the Regions to explore the synergies between the Opinion on ‘Tourism as a driving force’ and our Manifesto The Steering Group met several times this year in order to prepare these events, especially the TRAN Hearing for which they made an exercise of defining the most urgent and achievable priorities set-out in the Manifesto. The Steering Group also met NAT Commisison of the Committee of the Regions in order to better understand their activities and present the initiative.
- FEST is a strong supporter of this Manifesto due to the inclusion of ….. FEST is not the the only signatory of the Tourism Manifesto with a clear focus on sustainability….
- But which are the achievements that follow all these meetings and events? Raised awareness of our common priorities among the EU institutions – we have a strong support from the MEPs involved in tourism and recognition of the initiative by Commissioner Bienkowska, who mentioned the Manifesto a couple of times in her speeches Moreover, the Tourism Unit from the European Commission can use it as a tool and basis document in policy-making - there is a strong sector here asking for action The Steering Group defined a short-term work programme by identifying the most urgent and achievable priorities In April this year, we have issued a common statement on the US & Canada Visa waiver reciprocity mechanism – encourage the European Commission to continue the talks on the visa reciprocity. Supported MEP Claudia Tapardel letter to designate a European Year of Tourism and Cultural Heritage!!!! Initiated collaboration with DG Culture – setting the ground for participation in activities under the framework of EYCH 2018; Creation of a Think Tank - enhanced collaboration between stakeholders who are sharing ideas, events and opportunities The think thank is a dialogue forum for common opportunities or challenges and it is based on 3 principles: inclusivity, transparency (invite all institutions, including the European Commission) and flexibility (principle of opt-in and opt-out)