1. Part of Jacobs media group
10 November 2016
Haberdashers Hall, London

2. introduction
Global crises embodied in terrorism,
environmental disasters and civil unrest
present major challenges to the travel
industry. Yet a consolidated industry-wide
approach to these events has never been
provided. In response to this pressing
need, Jacobs Media Group has launched
The International Travel Crisis Management
Summit (ITCMS), which will take place on
10 November, 2016 at Haberdashers’ Hall
in London, United Kingdom.
During the last decade, the world has
suffered $1.3 trillion in crisis-related
damages impacting the lives of 2.7 billion
people! Crisis mode is the new norm.
Terrorism in capitals; cruise ship groundings
or on board illness; massive oil spills,
airline events, civil unrest or corporate
malfeasance and natural disasters require
the travel provider think differently.
For any company, be it leisure or business,
to cope successfully, it must instill
confidence in its clients and be ready to
implement robust and well-tested policies.
It is essential to strike a balance between
safety, policy, risk management and
business interests, all without creating fear.
The ITCMS will bring together leading
figures from across the globe along with
officials, journalists, mayors, civil defence
ministers, pr and insurance professionals,
assistance and crisis management experts
to provide best practices, discuss emergent
threat and post event responses.
Understand the line between civil and
private sector responses, what resources
are available, share lessons learned and
connect with experienced providers. How
to walk the image line and social media’s
role; most importantly, how the industry can
influence governments to instil confidence
in the travelling public. A timely event that
is being offered for the first time to the
global travel industry.
Designed for senior level decision-makers,
the ITCMS is developed in conjunction
with major media companies to provide
critical thought leadership for the travel
industry, key associations, social media
and technology companies, governments,
destinations, insurers, crisis management
companies and assistance providers, all
of whom have a stake in effective crisis-
management implementation.
Topics covered will include
• Case studies from key sectors: aviation,
transportation and accommodation
• Lessons learned from major destinations
• Dealing with pr, media, investors & the
public
• Building rapport with government and
educating the traveller
Delegates will be able to gain actionable
insights into key issues and network
with like-minded senior peers. Real time
connectivity will be provided throughout the
summit. Commercial partners will be able
to provide valuable information, thought
leadership and brand positioning, and
have the opportunity to interact with highly
influential individuals and companies.
The content surrounding the ITCMS will
be distributed from Jacobs Media Group
(www.jacobsmediagroup.co.uk) in the UK
via the Travel Weekly portfolio and globally
via Connecting Travel, media partners and
associations. Circulation or exposure will
exceed 50,000 industry decision-makers
and officials.

3. the summit
The one-day, inaugural ITCMS will bring together leading stakeholders in both public and
private sectors to share expertise and along with experts will provide best practices, discuss
emergent threats and post-event responses.
Content will be presented as plenaries, panel debates, and interactive workshops topics that
will include:
• How to influence governments and their policies to minimize impact
• Understanding the relationship between civil and private sector responses; which resources
are available and how to access them
• Reputational management and working with the media, during and after a crisis
• The impact of crises on the bottom line and how to recover
• The role of technology as both a threat and an enabler
The Summit attendees will enjoy input from business leaders and government members.
The ITCMS will close with the launch of a new industry-wide vision on how the industry,
associations, and governments can work together to minimise risk and maximise response
effectiveness. Tangible deliverables will be:
• Best practice recommendations for the industry will be issued as a result of the day’s
sessions.
• White paper on the topic to be circulated to attendees post summit.
• An Advisory Board will be appointed to offer continuing support and guidance on the topic.
• A Task force will be activated to address any open questions and to update and circulate
information to all sectors.
Partners
To ensure the ITCMS meets the specific information needs of the most senior travel
professionals, we have obtained been able to secure the support of the major trade
associations and media groups around the world including the WTTC, PATA, CLIA and
UNWTO.
The Summit is aimed at international corporations, travel providers, financial
institutions, public relations firms, crisis management companies, insurers, assistance
companies, media (social, consumer and trade), hotel development corporations,
destinations, NGOs, governments, academicians, cyber security companies, loyalty
companies and internet firms. We also have the support of the leading global
associations such as WTTC, PATA and CLIA.

4. agenda
08.45 Welcome
Clive Jacobs, Chairman, Jacobs Media Group, Travel Weekly Group and
The Caterer
09.00 The Dimensions of a Crisis
Overview of crisis management: international speakers will look at
examples of the different types of crises in recent world events and how
these have impacted travel and tourism.
The panel will discuss how an unfolding crisis must be simultaneously
considered from security, media, political and economic points of view
throughout the three phases of a crisis: pre-crisis, crisis response and
post-crisis.
10.00 Crisis Impact on Tourism and the Bottom Line
Operators who have dealt with high-profile crises share their experience of
the first 24 hours, 24 weeks and 24 months exploring what decisions were
made, how they were taken and what ramifications they were faced with.
Some fantastic case studies to identify lessons learned and what could
have been done differently.
Covering all major sectors of the industry, this discussion will provide
company specific insight but also generic overviews of what can be done
to instill confidence in the travelling public.
11.15 Coffee break
11.45 Destination Crisis Impact
Different local contexts, media attitudes, risk appetite and political will all
play a major role in whether, and how quickly, a destination (land or sea)
can recover. Some quickly bounce back, while others languish with local
economies failing, resulting in political unrest. This session explores how
maintaining a safe image can facilitate the recovery of tourism, which then
can impact the political climate. How governmental policies shape events
and the aftermath, ie. the effect of the travel advisory.
13.00 Lunch

5. 14.15 Parallel Sessions
15.00 A Security and Technology - The threat-landscape has changed
significantly. From de-centralised terror cells, some homegrown, striking
in cities, to highly organised criminals launching ever-more sophisticated
attacks. Dealing with threats both perceived and actual requires strong
organisational structure and policies, no matter what size operation. This
session explores how you can assess threat levels and put in place simple
policies to manage them as well as where technology is going and how
the future will also impact business and security.
B Insurers and Assistance Companies – Insurers and assistance
companies have been operating in conjunction with travel partners
for years. Hear their thoughts on product mix, training, coverage and
marketing. This specialist area is complex and requires stakeholders to
work efficiently under pressure. There are different perceptions and needs
based on leisure or business travellers. And when does coverage start or
stop?
15.00 Media
15.45 Crisis communication versus a social media crisis – social media presents
real-time communication. Should governments regulate Twitter and other
social platforms under the guise of crowd control? This session is a panel
of Social media, PR, crisis management firms and representatives from
selected media who will discuss how businesses should incorporate
social media effectively in the communication strategy.
15.45 Closing session
16.30 Crises are the new norm. What can be done by and for businesses in the
sector to improve the effects of this new reality on the travelling public,
as well as on their bottom line? How can the industry better influence
government to enact policies that build safety nets that thwart even the
smallest aftermath of the event? What policies need to be in place within
companies to minimise the toll? There are many questions that come
to mind when discussing a crisis. Leading representatives and policy
makers from the most influential associations and government bodies
come together to present their shared vision of how the industry can work
together with government to minimise risk, respond effectively and build
confidence in the travelling public. Reference to the morning sessions will
be incorporated allowing tangible results from the day to be circulated.
16.30 Drinks reception
17.30

6. Commercial Opportunities
The ITCMS will bring together the most senior CEO’s, Finance Directors, Heads
of Security, IT and Operations from across the globe. Sponsors will benefit from
extensive exposure as part of a multi-channel marketing campaign, including rich
content delivered through ITCMS media partner network.
At the summit, sponsors will have high-profile branding and the chance to
network with the most influential people in global travel and its associated support
industries.
£15k£25k £10k
ITCMS PARTNERSHIP PACKAGES
HEADLINE
PARTNER
10
Full Page
PLATINUM
5
Half Page
GOLD
4
Opportunity to host a private dedicated breakfast
networking session with key people in attendance
Opportunity to address the entire audience as the headline
sponsor for 5 minutes at the start of the Summit
Opportunity to provide a panellist for one of the afternoon
sessions
Exhibition space in the most prominent position of the
networking breakout area
Delegate places at the summit
Full page advertorial within the official event programme
Advert in the event programme
Logo and branding to be featured as the Headline Sponsor
in the official event programme distributed to all delegates
Logo and branding to be featured as the Headline
Sponsor in the most prominent position of the stage
backdrop

7. With demand expected to be high from commercial partners ticket sales
to service providers will be strictly limited.
£15k£25k £10k
Logo and branding to be featured as the Headline Sponsor
in the most prominent position on the sponsors wall(s)
ITCMS PARTNERSHIP PACKAGES
Logo, branding and profile to be featured as the
Headline Sponsor on the event website
Logo and branding to be featured as the Headline
Sponsor on all ITCMS promotional materials before, during
and after the event
Dedicated solus email to delegates pre or post event
Interview with the partner on ITCMS YouTube Channel
Access to the full attendee list
HEADLINE
PARTNER
PLATINUM GOLD
2 emails 1 email
Logo and branding to be featured as the Platinum Sponsor
in a prime position on the stage backdrop
Logo and branding to be featured as Platinum/Gold Sponsor
in the official event programme distributed to all delegates
Logo and branding to be featured as the Platinum/Gold
Sponsor in a prime position on the sponsors wall(s)
Logo, branding and profile to be featured as the Platinum/
Gold Sponsor on the event website
Logo and branding to be featured as the Platinum/Gold
Sponsor on all ITCMS promotional materials before, during
and after the event

8. Please contact us for more details
www.itcms.travel
or contact Natalie Budgen
Natalie.budgen@jacobsmediagroup.co.uk
Ticket purchases / Enquiries
Sponsorship opportunities available
Speaker requests
Laurie Myers
Laurie.myers@jacobsmediagroup.co.uk
Phone +30 6970032016
Daniela Wagner
Daniela.wagner@jacobsmedia.co.uk
Phone 0044 7932 074 978