This is an excerpt of a presentation given by Karen Hollenbach, LinkedIn Training Specialist, to the RCSA business community about the key steps for client attraction and how to find better clients on LinkedIn
The Value of LinkedIn for Your BusinessThink Bespoke
ย
This presentation was part of the Small Business Festival Victoria and City of Monash event, LinkedIn For Your Business.
Founder of Think Bespoke, Karen Hollenbach, led the session and took a deeper dive into the LinkedIn platform to help business owners in Melbourne better understand the value of key features of LinkedIn as a tool to:
1. Publish content in their area of expertise via the LinkedIn publishing platform.
2. Create a company page strategy to encourage professionals to follow and engage with the company's content.
3. Use LinkedIn groups to better understand how to reach target clients and learn from others.
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and turning the conventional sales process on its head. Hear firsthand from three of the top performing members of our sales team โ salesperson to salesperson โ as they reveal how they run sales at LinkedIn, the tools they use, and their top tips for success.
Are you using LinkedIn Recruiter to its full advantage? Learn the ins-and-outs of of our exciting new platform. Not yet a user? This would be a great time to see all of the recruiting tools Next Gen Recruiter offers.
To hear more about the next generation of recruiting and talent acquisition, join us at LinkedIn Talent Connect: http://bit.ly/2bHTFJc
face to face networking was the original social media. Learn how to go from face to face networking to extending and deepening relationships with social media especially linkedIn
Live Webinar: Creating Your First Big Rock ContentLinkedIn
ย
It seems everyoneโs doing it, but few are doing it well. Weโre talking about Content Marketing, of course. So how can you break free from the pack and truly succeed? As a first step, you need to develop Big Rock Content.
In this webcast, Jason Miller, Sr. Content Marketing Manager at LinkedIn will walk you through 8 foolproof steps to creating your first Big Rock. Filled with tangible takeaways, this webinar will give you an insiderโs look at how the LinkedIn team launches successful content marketing campaigns.
What you will learn:
- Why and how you should be creating Big Rock Content
-Tools for finding the right conversation to own
- Strategic tips on how to build the framework for your next content marketing campaign
- How one Big Rock can fuel social and demand gen channels for up to a quarter
- How to measure and scale the Big Rock strategy
Engaging B2B Buyers On LinkedIn Requires New Content Marketing Strategies.
Learn why content is a "must have" for B2B marketers.
See a framework for B2B content strategy.
Discover 4 actions to become a social media pro.
Receive an action plan for LinkedIn success from Koka Sexton, Senior Manager, Social Marketing at LinkedIn.
The Value of LinkedIn for Your BusinessThink Bespoke
ย
This presentation was part of the Small Business Festival Victoria and City of Monash event, LinkedIn For Your Business.
Founder of Think Bespoke, Karen Hollenbach, led the session and took a deeper dive into the LinkedIn platform to help business owners in Melbourne better understand the value of key features of LinkedIn as a tool to:
1. Publish content in their area of expertise via the LinkedIn publishing platform.
2. Create a company page strategy to encourage professionals to follow and engage with the company's content.
3. Use LinkedIn groups to better understand how to reach target clients and learn from others.
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and turning the conventional sales process on its head. Hear firsthand from three of the top performing members of our sales team โ salesperson to salesperson โ as they reveal how they run sales at LinkedIn, the tools they use, and their top tips for success.
Are you using LinkedIn Recruiter to its full advantage? Learn the ins-and-outs of of our exciting new platform. Not yet a user? This would be a great time to see all of the recruiting tools Next Gen Recruiter offers.
To hear more about the next generation of recruiting and talent acquisition, join us at LinkedIn Talent Connect: http://bit.ly/2bHTFJc
face to face networking was the original social media. Learn how to go from face to face networking to extending and deepening relationships with social media especially linkedIn
Live Webinar: Creating Your First Big Rock ContentLinkedIn
ย
It seems everyoneโs doing it, but few are doing it well. Weโre talking about Content Marketing, of course. So how can you break free from the pack and truly succeed? As a first step, you need to develop Big Rock Content.
In this webcast, Jason Miller, Sr. Content Marketing Manager at LinkedIn will walk you through 8 foolproof steps to creating your first Big Rock. Filled with tangible takeaways, this webinar will give you an insiderโs look at how the LinkedIn team launches successful content marketing campaigns.
What you will learn:
- Why and how you should be creating Big Rock Content
-Tools for finding the right conversation to own
- Strategic tips on how to build the framework for your next content marketing campaign
- How one Big Rock can fuel social and demand gen channels for up to a quarter
- How to measure and scale the Big Rock strategy
Engaging B2B Buyers On LinkedIn Requires New Content Marketing Strategies.
Learn why content is a "must have" for B2B marketers.
See a framework for B2B content strategy.
Discover 4 actions to become a social media pro.
Receive an action plan for LinkedIn success from Koka Sexton, Senior Manager, Social Marketing at LinkedIn.
Learn about 2016 talent brand trends, practical tips to put them to use, and new LinkedIn features and products. Learn more about our solutions at business.linkedin.com/talent-solutions
5 Ways to Improve Your B2B's LinkedIn PageOneupweb
ย
B2B's may be missing an opportunity to leverage the power of LinkedIn. In this presentation, we provide 5 simple steps to improving your B2B's LinkedIn page.
Learn how to easily connect your job posts to LinkedIn members with the right skills and expertise.
For an overview of job posts on LinkedIn: http://bit.ly/1Tz7x7u
To learn more best practices for writing job descriptions: http://bit.ly/1Tz8nkL
Industry expert and Certified Personnel Consultant, Barbara Bruno walks through solutions that will drive more referrals and boost your bottom line.
Want to boost your recruiting strategy, check out the Recruiting Firm's LinkedIn Field Guide: http://bit.ly/1Q7Dl1C
CommsConnect London 2015 - Build a great profile and empower your employees t...LinkedIn Europe
ย
Danielle Restivo, Senior Manager Corporate Communications, on how to build a great profile and empower your employees to be brand ambassadors at CommsConnect London 2015.
LinkedIn has become an essential marketing and sales tool to be found, remembered and chosen by your ideal clients and target market. In this overview session Jo Saunders demonstrated how LinkedIn can be used to build your brand, and turn connections into potential clients, through content and conversation.
Jo Saunders was named #2 LinkedIn Expert in Asia Pacific for 2018, is co-host of #TheLinkedInCouch and the co-author of Get Good or Get Off - A guide to getting it right on social media.
Get help with your LinkedIn Strategy.
Book a Profile Review for just $247.
If you decide to upgrade to a Reboot, get the price deducted.
https://wildfiresocialmarketing.com/linkedinreview/
Designing and Leveraging Your LinkedIn Profile Donna Gilliland
ย
This presentation was delivered to the Public Relations Council of Alabama. The focus of this 60 minute presentation was to teach how to build out a highly visible and correct LinkedIn Profile, grow your network, make connections, engage in groups and garner information through various LinkedIn tools.
This slide deck is from a recent presentation I delivered on key ways to utilize LinkedIn to reconnect with alumni, market the school and share University happenings with the community. However, the information in these slides is beneficial to a broad base of LinkedIn users.
TOPICS COVERED:
Connection tips
Advanced LinkedIn searches
* University Pages Overview
* Building a robust LinkedIn Profile
* LinkedIn Company Page benefits
Learn practical advice on how you can use LinkedIn to locate, attract, and recruit passive candidates. Take a look at our Recruiting Page: business.linkedin.com/talent-solutions
Learn about 2016 talent brand trends, practical tips to put them to use, and new LinkedIn features and products. Learn more about our solutions at business.linkedin.com/talent-solutions
5 Ways to Improve Your B2B's LinkedIn PageOneupweb
ย
B2B's may be missing an opportunity to leverage the power of LinkedIn. In this presentation, we provide 5 simple steps to improving your B2B's LinkedIn page.
Learn how to easily connect your job posts to LinkedIn members with the right skills and expertise.
For an overview of job posts on LinkedIn: http://bit.ly/1Tz7x7u
To learn more best practices for writing job descriptions: http://bit.ly/1Tz8nkL
Industry expert and Certified Personnel Consultant, Barbara Bruno walks through solutions that will drive more referrals and boost your bottom line.
Want to boost your recruiting strategy, check out the Recruiting Firm's LinkedIn Field Guide: http://bit.ly/1Q7Dl1C
CommsConnect London 2015 - Build a great profile and empower your employees t...LinkedIn Europe
ย
Danielle Restivo, Senior Manager Corporate Communications, on how to build a great profile and empower your employees to be brand ambassadors at CommsConnect London 2015.
LinkedIn has become an essential marketing and sales tool to be found, remembered and chosen by your ideal clients and target market. In this overview session Jo Saunders demonstrated how LinkedIn can be used to build your brand, and turn connections into potential clients, through content and conversation.
Jo Saunders was named #2 LinkedIn Expert in Asia Pacific for 2018, is co-host of #TheLinkedInCouch and the co-author of Get Good or Get Off - A guide to getting it right on social media.
Get help with your LinkedIn Strategy.
Book a Profile Review for just $247.
If you decide to upgrade to a Reboot, get the price deducted.
https://wildfiresocialmarketing.com/linkedinreview/
Designing and Leveraging Your LinkedIn Profile Donna Gilliland
ย
This presentation was delivered to the Public Relations Council of Alabama. The focus of this 60 minute presentation was to teach how to build out a highly visible and correct LinkedIn Profile, grow your network, make connections, engage in groups and garner information through various LinkedIn tools.
This slide deck is from a recent presentation I delivered on key ways to utilize LinkedIn to reconnect with alumni, market the school and share University happenings with the community. However, the information in these slides is beneficial to a broad base of LinkedIn users.
TOPICS COVERED:
Connection tips
Advanced LinkedIn searches
* University Pages Overview
* Building a robust LinkedIn Profile
* LinkedIn Company Page benefits
Learn practical advice on how you can use LinkedIn to locate, attract, and recruit passive candidates. Take a look at our Recruiting Page: business.linkedin.com/talent-solutions
Milton Keynes Hubspot User Group MK HUG Powered by Klood DigitalMark Orr
ย
Klood Digital is a Top Milton Keynes based Inbound digital marketing agency. Every 3 or 4 months they host the Milton Keynes Hubspot User Group better known as MK HUG. I really recommend these events.
Learn how to research a market and develop buyer personas for all of your target markets. This deck covers the fundamentals of customer segmentation, including gathering market information, how to pull that information into a cohesive buyer persona, and examples of Hubspot's buyer personas. Slides from a class taught by Hubspot's Sam Mallikarjunan.
Designing & Testing Buyer Personas for Inbound MarketingIntelligent_ly
ย
Learn how to research a market and develop buyer personas for all of your target markets. This deck covers the fundamentals of customer segmentation, including gathering market information, how to pull that information into a cohesive buyer persona, and examples of Hubspot's buyer personas. Slides from a class taught by Hubspot's Sam Mallikarjunan.
Buyer personas are essential for targeting your marketing efforts. Building great personas takes work and a process. In this presentation we share tips, tricks, and essentials for creating great buyer personas that will make your marketing more successful!
Turn your website into a marketing machineMarsha Sanders
ย
Practical guidelines and examples to market effectively on your website. Three key themes: be strategic, use a marketing lens, and target the old part of the brain.
Thought Leadership Marketing Guide [2021]Emir Atlฤฑ
ย
https://hockeystack.com/blog/thought-leadership-marketing-guide
If you have been looking for ways to grow your business, then you might've heard the term "thought leadership marketing."
I don't know what you have learned so far about it, but if you still have questions about what is and how you can become a thought leader, then this beginner guide to thought leadership marketing is just what you were looking for.
Let's get started with the basics.
The Value of Developing Relationships in SellingJames Muir
ย
Presentation given in 2012 to the NextGen Healthcare national sales force. On the value of developing relationships and genuinely providing value for clients.
Buyer Personas: Marketing in the Voice of your Buyers, Not Your CEOSPROUT Content
ย
SPROUT Content Co-founder Debbie Williams discusses buyer personas and how they need to focus on the people who are researching your products and services, not the c-suite.
How are you influencing the conversation around what talent thinks, feels and shares about what itโs like to be a part of your organisation?
For large and small companies alike, an inspiring employer brand will deliver real results, driving down cost per hire and employee turnover.*
*LinkedIn Research 2011
Seminar on Marketing for Technology Companies, presented for Technology Transfer Office at National University of Ireland Galway on 12 Decemer 2012. Describes how to use web marketing and content to sell high-value, complex technology products online
February LinkedIn Updates: Profile, Company Page & Creator ModeThink Bespoke
ย
This presentation is part of the informative and bite sized business training with Karen Hollenbach, one of Australia's leading LinkedIn educators.
It covers new LinkedIn features and updates for your LinkedIn Profile and LinkedIn Company Page and takes a deep dive into Creator Mode (LinkedIn Profile feature).
This is the presentation delivered at the 13th Annual Procurement Australia Conference - REVISION or REVOLUTION in Melbourne on 24th August at Melbourne Convention & Exhibition Centre
Tech Talk: How to Raise Your Profile with LinkedInThink Bespoke
ย
I was invited to Golder Associates for their team's Friday afternoon Tech Talk. At this session I shared my insights about how to raise your profile within your industry using LinkedIn.
How To Raise Your Professional Profile Using LinkedInThink Bespoke
ย
This presentation was given at the Women in Supply Chain event. The focus was on how to raise your profile in your industry using some of the key features of LinkedIn.
The Opportunities for Australian B2B organisationsThink Bespoke
ย
This is a presentation I gave at the Eastern Innovation Business Centre on the opportunities within LinkedIn for B2B success, including profile optimisation, LinkedIn publishing, company pages and LinkedIn groups.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
ย
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
ย
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
ย
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
ย
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
ย
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.๐คฏ
We will dig deeper into:
1. How to capture video testimonials that convert from your audience ๐ฅ
2. How to leverage your testimonials to boost your sales ๐ฒ
3. How you can capture more CRM data to understand your audience better through video testimonials. ๐
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
ย
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. Youโll also learn
โข Four (4) workplace discipline methods you should consider
โข The best and most practical approach to implementing workplace discipline.
โข Three (3) key tips to maintain a disciplined workplace.
Business Valuation Principles for EntrepreneursBen Wann
ย
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Improving profitability for small businessBen Wann
ย
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
ย
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Putting the SPARK into Virtual Training.pptxCynthia Clay
ย
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
ย
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
2. The Outcomes We Want
@thinkbespoke
Reduce decision makerโs risk in
the research phase
Show you are โfor themโ and
understand their issues
Make it easy to take the next step
3. Key Success Factors: Client Attraction
What Do You Want to Be Known For?
Who Are You Trying to Influence?
4. Understanding Profiling
โThe act or process of
extrapolating information about
a person based on known traits or
tendenciesโ
@thinkbespoke
5. Primary LinkedIn Audience
Ideal clients
โข You want more of these types of clients.
โข Also known as the people you do your best work with.
โข They pay on time, they trust you and they value you.
@thinkbespoke
6. Secondary LinkedIn Audience
Referrers
โข They are advocates of your services and tell their friends,
colleagues and clients to contact you.
โข They may be past or current clients, or have
complementary and non-competing businesses, and
service a similar client base to yours.
โข If active on LinkedIn, they may* like & comment on your
LinkedIn updates.
@thinkbespoke
10. Your Action Plan
@thinkbespoke
โข Get the team together to profile your primary and
secondary LinkedIn audiences
โข Download our Profile Checklist & check for gaps.
โข Partner with a colleague, review each otherโs
profiles & tend to your LinkedIn garden
โข Clean up your Profileโs newsfeed
โข Optimise your LinkedIn Company Page
โข Engage meaningfully
โข Conduct client search & circling