LinkedIn Overview

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This document discusses using LinkedIn for networking and lead generation. It outlines building trust and community on LinkedIn, advanced search techniques, tools and resources for targeting personas and measuring social media reach. The bulk of the document then focuses on setting up a marketing automation funnel for professional email marketing follow-up, including importing prospects on a regular basis, qualifying leads, tracking engagement, and providing example automated email content sequences and reports.

Business

• LinkedIn Overview
• Building Trust, Community,
Leads
• Advanced Search
• Tools and Resources
• Advanced Techniques
[Marketing Automation]
Today’s Agenda

Marketing Automation
A professional email marketing automation funnel
is an efficient method of follow up!

Import Prospects To Marketing
Funnel on Regular Basis
Add First Name and Email Address to Google Doc
Qualify Prospect
Track, Measure, & Score
Most Engaged Prospects
Call Hot Leads

Example Shared Google Doc of Qualified Prospects

LinkedIn is more than an online rolodex or resume site! When used optimally, this powerful medium presents an opportunity to directly connect with your target audience and strategically transition connections into leads. In this presentation, Rachel will share tactics for how to make lasting connections, enhance current relationships, and strategically transition contacts into viable leads. She’ll also share some common best practices to help you stand out from the crowd! Topics covered:  Setting the stage: creating an optimal LinkedIn profile  Prospecting using groups and advanced search  Staying Top-of-Mind with relevant content  Transitioning contacts to leads  Utilizing best practices

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LinkedIn Overview

1. LinkedIn Networking and Lead Generation

2. • LinkedIn Overview • Building Trust, Community, Leads • Advanced Search • Tools and Resources • Advanced Techniques [Marketing Automation] Today’s Agenda

3. Pillars of Success

4. Advanced Search Profile Views Exporting Emails

6. Who is viewing your profile?

7. Export Your LinkedIn Contacts

8. Tools and Resources

9. Target Market Personas

10. Social Media Reach

11.

12.

13.

14. Marketing Automation Funnel

15. Marketing Automation A professional email marketing automation funnel is an efficient method of follow up!

16.

17. Import Prospects To Marketing Funnel on Regular Basis Add First Name and Email Address to Google Doc Qualify Prospect Track, Measure, & Score Most Engaged Prospects Call Hot Leads

18. Example Shared Google Doc of Qualified Prospects

19. Great American Deals

20. Example Content – Email #1/Day 1

21. Example Content – Email #2/Day 3

22. Example Content – Email #3/Day 7

23. Example Content – Email #4/Day 14

24. Example Content – Email #5/Day 30

25. Example Content – Email #6/Day 35

26. Example

27. Example

28. Real Estate Example

29. Example Reports