The lecture on the topic "Destinations" from the Student Learning Guide of the subject Principles of Tourism II for the students of the College of International Tourism and Hospitality Management of Lyceum of the Philippines Cavite Campus.
The students who have asked difficult questions, which have helped us clarify our own thinking, and the students from many countries who have provided us with interesting insights into the national and cultural differences in tourist behavior.
Destination Management Public Sector and Tourism Policy Destination Image Development Attributes of Destination Destination Planning Destination Development and Sustainable Future
An introduction to the transportation sector and the aviation industry and its role in the tourism industry and a focus on the possible future trends. Created to augment the lecture on the same subject for the students of the College of International Tourism and Hospitality Management (CITHM) of the Lyceum of the Philippines - Cavite Campus for the subject Principles of Tourism II.
Lecture for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
The students who have asked difficult questions, which have helped us clarify our own thinking, and the students from many countries who have provided us with interesting insights into the national and cultural differences in tourist behavior.
Destination Management Public Sector and Tourism Policy Destination Image Development Attributes of Destination Destination Planning Destination Development and Sustainable Future
An introduction to the transportation sector and the aviation industry and its role in the tourism industry and a focus on the possible future trends. Created to augment the lecture on the same subject for the students of the College of International Tourism and Hospitality Management (CITHM) of the Lyceum of the Philippines - Cavite Campus for the subject Principles of Tourism II.
Lecture for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
Compilation of reports and lectures on Travel Safety and Security for the subject TSMN07H Tour Guiding Services for the students of the College of International Tourism and Hospitality Management of the Lyceum of the Philippines Cavite Campus.
A presentation composed of student reports and the lectures about tourist behavior for the subject Tour Guiding Services for the students enrolled in the College of International Tourism and Hospitality Management of Lyceum of the Philippines Cavite Campus
Lecture for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
Lecture for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
Presentation for my Tourism Marketing sections for the first semester of AY 2016-2017, to support the first lecture for tourism marketing based on the reference book Tourism Marketing by Maricel Gatchalian-Badilla.
An introduction of the concept of tour guiding as a concept and as a profession. This presentation was created to augment the lecture on the same subject for the students of the College of International Tourism and Hospitality Management (CITHM) of the Lyceum of the Philippines - Cavite Campus for the subject Tour Guiding Services.
Speaker notes to accompany our presentation about our work in the 22013-14 financial year
http://www.slideshare.net/VisitMosselBay/mossel-bay-tourism-dmo
Sustainable Tourism Toolkit: Operations and ManagementMatt Humke
Teaches tourism entrepreneurs the day-to-day tasks of managing a tourism enterprise. From reservation and payment systems to tour logistics and financial procedures, this volume of the toolkit focuses on the “nuts & bolts” of running a small business.
Includes training resources to build the capacity of local staff who provide sustainable tourism products and services, including: food services, lodging services, and transportation services…amongst others.
Destination Management Organization Overview and Toolkit Presentation to USAIDDavid Brown
A background on moving from competitive clusters to destination management organizations. An overview of the Destination Management Organization Toolkit developed by the Global Sustainable Tourism Alliance for the United States Agency for International Development.
0601098 country branding in the context of tourism industry Supa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
Sustainable Tourism Toolkit - Business PlanningMatt Humke
Part of a four-part "Sustainable Tourism Toolkit" series. Guides the reader through the development of business plans that define sustainable tourism products, financial projections, competition, sales & marketing strategies, operating plans, staffing & training requirements, and linkages to conservation and community development.
Lecture for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
Lecture for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
Lecture 7 for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
A compilation of reports and lectures on Guiding Services in The Future for the students studying the subject Tour Guiding Services enrolled in the College of International Tourism and Hospitality Management in the Lyceum of the Philippines Cavite Campus.
A compilation of reports and lectures on the legal aspect of tour guiding in the Philippines for the students studying the subject Tour Guiding Services enrolled in the College of International Tourism and Hospitality Management in the Lyceum of the Philippines Cavite Campus.
A presentation composed of student reports and lectures for the subject Tour Guiding Services for the students enrolled in the College of International Tourism and Hospitality Management in the Lyceum of the Philippines Cavite Campus.
This presentation is a collection of student reports and based on the curriculum of the subject Tour Guiding Services for the students enrolled at the College of International Tourism and Hospitality Management of the Lyceum of the Philippines Cavite Campus.
Combined presentation of student reports and the lectures on Lodging and Accommodation for the subject Principles of Tourism II for the College of International Tourism and Hospitality Management of the Lyceum of The Philippines Cavite, Campus. All photographs are grabbed from the internet and credit is due to their respective photographers.
A lecture on Intermediaries and their role in the tourism industry for the subject Principles of Tourism II for the students enrolled in the College of International Tourism and Hospitality Management of the Lyceum of the Philippine - Cavite campus.
A lecture on communication: its role and importance within the context of tourism and tour guiding as a profession. In addition a focus on "building rapport", tips on overcoming anxiety during public speaking and "microphone techniques" is included. This presentation was created to augment the lecture for the students of the College of International Tourism and Hospitality Management (CITHM) of the Lyceum of the Philippines - Cavite Campus for the subject Tour Guiding Services.
A lecture on building relationship within the context of tourism and tour guiding as a profession. This presentation was created to augment the lecture for the students of the College of International Tourism and Hospitality Management (CITHM) of the Lyceum of the Philippines - Cavite Campus for the subject Tour Guiding Services.
An introduction to tourism organization in the global arena, Asia-pacific Region area and in the Philippines. Created for to augment the lecture for the students of Lyceum of the Philippines - Cavite Campus for the subject Principles of Tourism II.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2. OBJECTIVES
Explain the nature and roles of destinations in
the wider tourism industry
Identify the range of destinations that exist
Discuss a number of forces in the external
environment impacting on their future.
Discuss the means by which destinations are
managed and marketed
3. UNIT TOPICS
The Nature and Role of Destinations
Destination Types
-(Coastal destinations, Urban destinations, Rural destinations)
The Key Features of a Tourist Destinations
Destination Competitiveness
Destination Management and Marketing
(Destination collaboration, Destination management, organization (DMO’s))
4. DEFINITION OF TERMS
DESTINATIONS
Destinations are often
seen by the tourist as the
outwardly facing element
of a tourism service or
product, being a place
where their consumption
occurs.
5. DEFINITION OF DESTINATION
Destination (main destination) of a trip
The main destination of a tourism trip is
defined as the place visited that is central to
the decision to take the trip. See also purpose
of a tourism trip.
Sourced from
http://media.unwto.org/en/content/understanding-
tourism-basic-glossary
11/14/12
6. Bierman (2003, P.2) defines a destination
as a “country, state, region, city or town
which is marketed or markets itself as a
place for tourists to visit.”
Destinations are naturally formed or or can
be constructed.
Source: http://wikieducator.org/Tourtist_Destinations
11/14/12
DEFINITION OF DESTINATION
7. THE NATURE AND ROLE OF DESTINATIONS
Destination is the principal motivating factor behind
the consumer’s decision and expectations.
8. DESTINATION TYPES
Three most basic classification of destination:
Coastal destinations Urban destinations Rural destinations
9. URBAN DESTINATION
1. Auckland, New Zealand
2. Melbourne, Australia
3. Victoria, British Columbia, Canada
4. Charleston, South Carolina, US
5. Dublin, Ireland
6. Sydney, Australia
7. Siam Reap, Cambodia
8. Cape Town, South Africa
9. Savannah, Georgia, US
10. Seville, Spain
Source: http://ceoworld.biz/2014/08/11/10-least-
welcoming-urban-destinations-world
10. PHILIPPINE URBAN DESTINATION
1. Cebu City (Queen City of the South)
2. National Capital Region (Makati City, Manila City, Taguig City,
Ortigas Area, Eastwood, etc)
3. San Fernando City, La Union
4. Davao City, Davao
5. Bacolod, Negros Occidental
6. Subic Bay Freeport
7. Baguio City
8. Laoag City, Ilocos Norte
9. Dumaguete City, Negros Oriental
11. RURAL DESTINATIONS
http://www.hotelclub.com/blog/top-7-rural-destinations-in-the-world/
7. Austria
6. Florina, West Macedonia
5. Durbuy, Belgium, (Known for a long time as the
smallest city in the world)
4. New Zealand
3. Essaouira (Located on the Atlantic coast of
Morocco)
2. An enchanting little village in Latvia, Kuldiga
1. the villages of Romania are probably the uncovered
jewels of Eastern Europe
13. KEY FEATURES OF TOURIST DESTINATIONS
Logical geographical unit recognized by visitors
Containing significant visitor attractions
Access or possible provision of access
Internal transport network
Tourist infrastructure and superstructure are
present or can be developed
Administratively possible to plan and manage
14. DESTINATION COMPETITIVENESS
The competitiveness of a destination refers to ‘its ability to
complete effectively and profitability in the marketplace, while the
successful management of a destination involves a balance with
an increasing need for sensitive environmental management
capabilities.
The comparative advantage of a destination refers to a
destination’s ability to manage its natural and man-made
resources effectively over the long term.
Destinations need to be aware of both demand and supply
factors in order to remain competitive.
15. DESTINATION MANAGEMENT
AND MARKETING
Destination collaboration
Fyall and Garrod (2005) highlight a number of advantages that
exist with respect to collaboration within among destination.
These include:
Reduction of risk through strength in numbers and interconnectedness
within and across destination
Efficient and effective exchange of resources for perceived mutual
benefit
The generation of increased visitor flows and positive economic
impacts
16. The potential for collaborative initiatives to counter
the threat of channel intermediary powers
In peripheral locations, collaboration serving as a
significant vehicle o broaden the destination domain
The potential to develop destination-wide reservation
systems and two-way dialogue with customers
through technology collaboration
Collaboration on the internet
Destination collaboration, continued
17. DESTINATION MANAGEMENT ORGANIZATIONS
A destination management organization or company (DMC or
DMO) is a term for a professional services company possessing
extensive local knowledge, expertise, and resources
specializing in the design and implementation of events,
activities, tours, transportation and program logistics.
These services can be transportation, hotel accommodation,
restaurants, activities, excursions, conference venues, themed
events, incentive schemes as well helping with overcoming
language barriers.
DMC’s or DMOs may operate in one or more locations. Some will focus only a
single city, state or country while others cover a wide range of geographical
locations.
11/14/12
18. EXAMPLES OF DESTINATION MANAGEMENT
1. Singapore
2. Manx National Heritage
3. Frascati, Rome, Italy
4. Khajuraho Group of Monuments in Madhya
Pradesh
11/14/12
19. BRIEF HISTORY OF DMO OR DMC
Sourced from: http://pdf.usaid.gov/pdf_docs/PNADL944.pdf
During the 1970’s, as a response to meeting and convention planners’ desire
for custom group leisure activities during their programs, a new business
was born. They are initially referred to as ‘Ground Operators,’ and the first
small entrepreneurial enterprises operated in a single destination. These
local companies offered basic services including airport meet-and-greet,
transportation, tours, and recreational activities for groups. Soon after,
numerous other companies added custom parties and themed events, as
well as spouse and guest programs to their list of services. The term
“Destination Management Company” or DMC was coined to describe the
expanded role these companies played as local experts. Leading DMC
pioneers formed alliances to provide networking and referrals within an
exclusive group.
11/14/12
20. WHO ARE THEIR CLIENTS?
A DMC’S preferred route is to become an expert in
serving the needs of one of the market niches listed
below:
• Tour Programs • Foreign Independent Tours (FITs)
• Cruise/River Boats and Barge Ship excursions
• Association meetings • Incentive Programs
• Meeting Planning • Theme Parties/Event production
• Religious programs • The Film industry/rock stars
• Government Agencies (NGOs)/Embassies
11/14/12
23. DESTINATION MANAGEMENT ORGANIZATION (DMOs)
Ritchie and Crouch (2003) advocates that DMO are constituted in a manner
that provides them with the following characteristics:
be clearly identifiable as the organization responsible or coordinating and directing the
efforts of the many parts of the diverse and complex tourism system
Command the support of all important sectors and all major actors in the tourism
system
Be capable of influencing the decisions and actions of the many public sector
agencies/departments and private firms that directly determine the nature and quality
of the tourism experience provided to visitors
Possess the tools necessary to stimulate and encourage the type and amount of
supply development that is required by the overall tourism megapolicy
Be sufficiently independent and flexible to develop innovative strategies that can be
implemented in a timely manner in response to rapidly evolving market and
environmental conditions.
24. ROLES of Destination management organizations
1. Strategy and planning/policy;
2. Representation of interest
3. Product development;
4. Marketing
5. Skills/training
6. Infrastructure development
7. Collection and management of information and research;
8. Sustainability;
9. Business support and advice;
10. Coherence, communication and the management of quality; and
11. The creation of a strong unified voice for the local industry.
25. Poetschk (1995) identifies four critical factors for success
with regard to the governance of Destination Management
Organization of globally competitive destinations:
1. A significant level of private sector control over spending;
2. Understanding of the need to incorporate public sector objectives
to achieve a balance between marketing and new product
development;
3. A dedicated revenue stream that is not subject to annual
government control; and
4. A broad integrated mandate encompassing a function critical to
developing a strong tourism industry, such as marketing
education, research and infrastructure development.