The document discusses how Destination Management Organizations (DMOs) will evolve in the future given changes in technology and tourism trends. It predicts that DMOs will have virtual offices and spaces to interact with customers online. They will utilize social media strategically and develop mobile apps to provide services directly to travelers. While their structure may change with new technologies, DMOs will still play an important role in marketing destinations and coordinating the tourism industry, and are likely to continue receiving public and private funds in recognition of their value.

1. The DMO of the futureTeam Exercise 4Davide Antonelli, Mirko Chianesi, Andrea Scacchioli, Stefania Sossi, Simone Marco Vaglica

2. Whatis a tourismdestination?“A destinationis a space (city, region, major hotel), whichischosenby the guestas the goal ofhistravel. The destinationincludesallfacilitiesnecessaryforaccommodation, catering and entertainment/occupation”1.“A destinationis a pattern ofattractions, relatedtourismfacilities and services, which the tourist or a groupchoosesfor a visitation and which service provider markets”2.Bieger, T., Management von Destinatione und Tourismorganisationem. 2. ed. 1997, Munchen: OldenburgWTO, SustainableTourismDevelopment. Guide forLocalPlaners. 1993, Madrid

3. …isdefinedbyguests;

4. …offers a multioptionalproduct in ordertomeetdifferentcustomerneeds;

5. …is a set ofproduct/experiences, influenced in a critical way by the roleofcompanies’ attitudes and theirwillingnessto cooperate;

6. …isanentitywhosecomponentparts are interdependentwhereby a change in onehasramificationsforallof the others;

7. …differsfromeachotherbysize, geographical position, culture, attractions and services.SO, A TOURISM DESTINATION…C.P. Schucan - The roleofan Information concept in relation toDestinatio Management

8. THE importancetohave A DMOA DMO plays a key role in addressing the many and sometimesconflictingissuesthatarisebetweencontemporarytourismactors;

9. A DMO manages:

10. the processofdefinition, promotion and commercialisationof the tourismproduct;

11. Incomingtourists’ flows in a sustainable and sufficient way tomeet the economicneedsof the localsuppliers;

12. A DMO actsas a catalyst and a facilitatorfor the realizationoftourismdevelopments;

13. A DMO isresponsible fo management and marketing oftourism at national/regional/locallevel; (WTO) THE 5 primaryfunctionsof A DMO3An “economicdrivers” generatingnewncome, employment and taxescontributingto a more diversifiedlocal economy;

14. A “community marketer” communicating the most appropriate destinationimage, attractions and facilitiestoselected visitor markets;

15. An “industrycoordinator” providing a clear focus and encouraginglessindustryfragmentation so asto share in the growingbenefitsoftourism;

16. A “quasi-publicrepresentative” addinglegitimacyfor the industry and protectiontoindivdual and groupvisitors;