A lecture on building relationship within the context of tourism and tour guiding as a profession. This presentation was created to augment the lecture for the students of the College of International Tourism and Hospitality Management (CITHM) of the Lyceum of the Philippines - Cavite Campus for the subject Tour Guiding Services.

1. LESSON NO 2

2. 1. Apply tactics for building relationships
2. Apply tactics for building smooth relationship
with other colleagues
3. Identify limitations of building relationships

3. In the perspective of a tourist or tour guide,
relationships are important because:
1. Our work is more enjoyable when we have
good relationships with those around us.
2. Good relationships provide us freedom.
3. Good relationships are necessary to develop
our careers.
Source: http://www.mindtools.com/pages/article/good-relationships.htm

4. 4. Good relationship is essential for people who
work closely together particularly in the
tourism industry.
5. The traveler’s (client’s) tour experience depend
on the good relationship of the people (tour
guide, driver, other industry practitioners) who
provide the tour.
Source: http://www.mindtools.com/pages/article/good-relationships.htm

5. 1.TRUST
2.MUTUAL RESPECT
3.MINDFULLNESS
4.WELCOMING DIVERSITY
5.OPEN COMMUNICATION

6. The tourist guide must apply
their skills to everyone they
deal with, not reserve them
only for clients.

8. 1. Introduce the driver at the very start of the
tour. Refer to him or her frequently. Praise his
fine driving skills at the day’s end.
2. The tour guide and the driver should eat meals
together. Eating meals together will also give
both of you a little respite from the client’s
attention.

9. 3. Find time for the two of you to discuss the
upcoming activities, routes and responsibilities.
Do not throw in an unexpected event without
informing the driver first.
4. If the route is unfamiliar to you but new to the
driver, it is perfectly alright for you to give him
or her directions. Do it subtly, though, and not
in front of the microphone.

10. 4. Be open to the driver’s suggestions.
5. In case of conflicts between you and the
driver, do not allow your clients to
become aware of this. As soon as you
return to the office discuss the matter
with him/her with your supervisor.

11. 1. Introduce yourself to the head flight
attendant and to the attendants serving
the section where your group is seated.
2. Offer to help out in any way possible.

12. 1. Treat all your tour
members or travelers
with equal time,
attention and dignity.
2. Give an accurate
and interesting
narration of the facts
and commit yourself
to learn more.
3. Make every effort to
be as objective and
diplomatic as
possible.

13. 1. Warmly introduce the step-
on guide by name.
2. Acknowledge the guide’s
expertise and during his
tour or speech pay
attention like everyone else.
3. Stay with your group even
though the step-on guide is
in charge.

14. • These may include:
1. Your supervisor / manager
2. Travel agents
3. Visitor information personnel
4. Hotel employees
5. Restaurant employees

16. 1. Always appear neat and clean, in proper uniform
and badge when applicable.
2. Maintain a business like and socially acceptable
demeanor
3. Never share a company’s trade secret or internal
problems with the clients or with employees of
another company.
4. Attempt to follow the itinerary and complete
everything on it on the best of your abilities.
5. Never solicit work for yourself or another company
through a company client.

17. • Relationships are built on TRUST.
• Nothing builds a brand more than
integrity.
• Connect with people, even if you are not
selling
• Develop a relationship with yourself.
Source: http://www.tourismandmore.com/tidbits/relationship-building/

18. • Relationships are built on trust
• Nothing builds a brand more than
integrity.
• Connect with people, even if you are not
selling.
• Develop a relationship with yourself.
Source: http://tourismandmore.com/tidbits/relationships-building/