This document outlines four key tourism organizations in the Philippines: the Department of Tourism, Philippine Tourism Authority, Philippines Travel and Tourism Council, and Philippine Travel Agencies Association. It provides details on the mission and functions of each organization, including that the Department of Tourism promotes tourism, the Philippine Tourism Authority develops tourism facilities, the Philippines Travel and Tourism Council supports the travel industry and promotes tourism, and the Philippine Travel Agencies Association represents travel agencies.
An introduction to tourism organization in the global arena, Asia-pacific Region area and in the Philippines. Created for to augment the lecture for the students of Lyceum of the Philippines - Cavite Campus for the subject Principles of Tourism II.
Tourism and Transportation are inextricably linked. As world tourism increases, additional demands will be placed on the transportation sectors.
Source: C. Goeldner, Z. Cruz
Message me if you want to have a copy of this presentation. Thanks.
An introduction to tourism organization in the global arena, Asia-pacific Region area and in the Philippines. Created for to augment the lecture for the students of Lyceum of the Philippines - Cavite Campus for the subject Principles of Tourism II.
Tourism and Transportation are inextricably linked. As world tourism increases, additional demands will be placed on the transportation sectors.
Source: C. Goeldner, Z. Cruz
Message me if you want to have a copy of this presentation. Thanks.
Introduction of Tourism and Hospitality Marketing
Characteristics of the Tourism Industry
Tangible
Inseparable
Variable
Seasonal
Substitutable
High involvement
Introduction of Tourism and Hospitality Marketing
Characteristics of the Tourism Industry
Tangible
Inseparable
Variable
Seasonal
Substitutable
High involvement
Tourism Industry in the Philippines
Department of Tourism is the prime tourism agency mandated to plan and set the fundamental policies involving the tourism sector, coordinate the policy to other tourism agencies and become an administrative entity for the executive branch of government.
*Disclaimer: the pictures/information/media used in this ppt do not belong to me. Credits to the rightful owners.
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1. Different Tourism
Organizations
The Department of Tourism (DOT)
Philippines Tourism Authority (PTA)
Philippines Travel and Tourism Council
(PTTC)
The Philippine Travel Agencies
Association (PTTA)
2. The Department Of Tourism
(DOT)
Mission:
◦ The primary government aency charged
with the responsibility to encourage,
promote, and develop tourism as a major
socio-economic activity to generate
foreign currency and employment and to
spread the benefits of tourism to both the
private and public sector.
3. The Structure of the Department
Of Tourism
Office of the Secretary
Tourism Promotion Sector
Tourism Services and Regional
Offices Sector
Planning, Product Development and
Coordinaton
Internal Services Sector
4. Philippine Tourism Authority
The Philippine Tourism Authority is an
autonomous corporate entity attached
to the Department of Tourism (DOT).
The PTA was created on May 11,
1973 by virtue of Presidential Decree
No. 189 (P.D. 189) synchronously with
the DOT as the latter’s development
arm.
5. Functions of the Philippines
Tourism Authority
To develop identified priority areas
To operate, maintain and promotes
facilities in pioneering capacity
To provide technical & financial
assistance to qualified tourism
projects
To generate revenues to fund national
& corporate development
undertakings
◦ Now called as Tourism Infastracture &
6. Philippines Travel and Tourism
Council (PTTC)
PTTC supports its goals by conducting
tourism-related research and publishing
travel magazine and travel videos.
PTTC regional chapter’s offices are to
help the travel industry sell travel to
Philippines to their clients.
PTTC regional chapters will explore
potential tourism destination in thei area
and develop tour packages which will
sold by all PTTC members particulary
travel agencies and tour operators.
7. Philippines Travel and Tourism
Council (PTTC)
PTTC will provide up-to-date
information on travel to and in the
Philippines.
PTTC also promotes the importance
of tourism to the island.
PTTC organizes various events to
inform and help businesses on
practical aspects of their trade.
8. The Philippine Travel Agencies
Association (PTAA)
The Philippine Travel Agencies
Association (PTAA) is a fairly young
organization born out of a union of the
national associations of the outbound
travel agencies and inbound tour
operators in 1979. Founded to foster
unity in the travel industry and to
promote the welfare of its members and
the travelling public as well, the PTAA
has evolved into one that now plays a
vital role both in the national and
9. PTAA represents the travel/tour
agency sector in:
1.
2.
3.
4.
5.
6.
7.
8.
Air Safety Foundation (ASF)
Philippine Chamber of Commerce and
Industry (PCCI)
Hotel & Tourism Institute of the Philippines
(HTIP)
Tourism Industry Board Foundation Inc.
(TIBFI)
Federation of Philippine Industries Inc.
(FPII)
Pacific Asia Travel Association (PATA) Phil. Chapter
National Tourism Council Board (NTCB)
Federation of Tourism Industries in the
Philippines
10. What is a travel agency?
Travel Agency◦ an agency that makes the necessary
arrangements for travelers, esp. the
booking of airline tickets and hotel rooms.