can social ﬁx it?Oscar Berg thecontenteconomy.com twi3er: @oscarberg
”The most important contribution management needs to make in the 21st century is /…/ to increase the productivity of knowledge work and the knowledge worker” Peter F. Drucker (1999)2
Knowledge work is very different from thetransformational and transactional work thatwe for decades have used informationtechnology to automate and optimize. So how is management doing when itcomes to improving knowledge work?
Knowledge workers spend from 15% to 35% oftheir time searching for information.15% of the time is spent on duplicating existinginformation."IDC
The effective usage rates of enterprise software aredown compared to two years ago, with usersexperiencing productivity losses of around 17%.It’s like giving everyone Friday off. IT Adoption Insight Report, 2012, Oracle UPK & Neochange
44% in US & Canada “unsatisﬁed” with their jobs. Right Management, 2012“Around the world, employee engagement is eroding.” Mercer, 2011
msS ympto ion Low i nnovat ivity t produc urnover Falling t ployee High em oblems pr Quality hortage Talent s …
These symptoms start to appear when an organizationgrows beyond a few dozen people. What’s the cause? >30The existing solutions invented to enable growth andeconomies of scale are incompatible with today’srapidly changing, unpredictable and connectedbusiness environment – and with knowledge work.
85% of executives see complexity, in one form orthe other, as the main barrier to seizing businessopportunities and being successful in an everchanging world.From HBR IdeaCast interview with Chris Zook from Bain & Company, 2012
The user productivity loss of tech-focusedorganizations is 2.3 times greater than user-focusedorganizations.User-focused organizations outperformed the tech-focused companies, achieving 23% higher revenue-per-employee against their industry peers.IT Adoption Insight Report, 2012, Oracle UPK & Neochange
To unlock knowledge worker productivity, auser-centric approach that aims atsimplifying the user’s interactions with otherusers and resources is absolutely vital.
6% individuals 94% the systemAround 94% of the possible improvements belong to the system - the responsibility of management. Edward J. Deming, the 94/6 rule
Why isn’t management doing more to ﬁx knowledgework, i.e. changing the existing systems to support itbetter?
The Shirky PrincipleInstitutions will try to preserve the problemto which they are the solution.
Fixing the Akilles heel of digital productivity workplace awareness
As work is being distributed acrosslocations and organizations, current digitalwork environments - primarily designed forpersonal productivity - make people moreisolated and less aware of what ishappening at work. It cripples their ability tocollaborate and be productive.
To improve workspace awareness,organizations will need to redesign theirdigital work environments based on socialprinciples.
A major challenge for improving knowledgework is that the majority of the value-creation activities in an enterprise arehidden and thus not recognized or valued.
So, what is lacking in most digital workenvironments is a really intelligent systemthat helps people quickly build workspaceawareness and make work visible.
Activity Streams Fueled by conversations Adds and context to interactions work Makes digital work visibleBackground by Joseph Sawyer
To enable social collaboration, organizationsneed to provide transparent and opendigital spaces where employees canparticipate and engage in conversationsabout their work and professional interests.
Connectedness Connectpeople with each other Connect people to Connect Connect their tasks people with a people with purpose the market
We are now moving on from just deployingsocial tools to applying social principles andmechanisms to change how work isactually being done.
Trends in Social CollaborationSocial Tools Social Everywhere Blogs and Wikis Social ProcessesSocial Networking Sites Social IntegrationTagging Activity StreamsSocial Search Enterprise Social GraphMicro-blogging Social Analytics
Understanding and applying socialprinciples is essential to ﬁx knowledgework, but also for developing new solutionsthat enable growth and economies of scalein a rapidly changing, unpredictable andconnected business environment.