To set up a Facebook fan page for a school or PTA: 1. You need a personal Facebook profile to start. Then click the link to register an organization page and select "Education" as the organization type. 2. Provide details about the school or PTA and save the page. 3. The first steps are to add a profile photo, information about the organization, and set privacy settings for what fans can post. 4. An administration panel at the top allows managing notifications, insights, and tips to improve the fan page.