Red Stampede User Guide: Marketing & Communications

Neal Harrington | sales@redstampede.com | 704.578.1248 | 6701 Fairview Rd., Charlotte, NC 28210 | www.redstampede.com
REDSTAMPEDE REDEFINE POSSIBLE
MARKETING & COMMUNICATIONS
 OVERVIEW
 EMAIL RECRUITER
1. Gmail
2. Yahoo
3. Outlook
4. Email
 SOCIAL SHARING
1. LinkedIn
2. Facebook
3. Twitter
4. QR Codes
 LANDING PAGES AND MICRO-SITES
1. Mainstreet
2. WebTV
3. Petition Campaigns
4. Endorsement
5. Volunteer
 FEEDBACK/COMMENT RESPONDER
 UNIVERSAL ONLINE INTEGRATION
1. Olark
2. Google Apps
3. MailChimp
4. SalesForce
5. Authorize.net
6. PayPal
1

OVERVIEW
An action-oriented suite that provides you and your activist’s peer-2-peer communication tools designed to
leverage the personal relationships of your existing supporters to grow your community faster, solidify
constituent loyalty, and ultimately cultivate longer – deeper relationships with your constituents.
Details Specs Training
EMAIL RECRUITER
Exponentially increase your ability to reach new
supporters by providing your members an email tool
that they can use to send messages, invitations, and
requests to their personal contacts from other
sources to a specific feature or tool
READ MORE
SOCIAL SHARING
Exponentially reach more people and allow your
supporters to quickly and easily promote your
content and other information across the web.
READ MORE
LANDING PAGES & MICROSITES
Create custom landing pages and micro-sites to
entice visitors to take action. Whether it’s
scheduling volunteers, signing a petition,
collecting endorsements, or pledging support for
your cause, you have the ability to empower,
entice, and reward your constituents.
READ MORE
FEEDBACK/COMMENT AUTO-RESPONDER
The "Feedback/Comment" module allows anyone
to quickly submit comments, questions, or feedback
to your organization. Registered user's information is
always automatically populated with their
information for convenience.
READ MORE
UNIVERSAL ONLINE INTEGRATION
A major advantage to using our system is that you
may integrate any existing online application or
service that has an API. This gives you the ability to
manage and operate your entire online presence
from a single, secure cloud-based source.
READ MORE
2

EMAIL RECRUITER
How to use it and what it's for?
 Send your contacts a personal email through the platform to invite
them to view a page, join your network, join your group, RSVP to an
event, or donate to your Personal Fundraising Page.
 Any contact that you recruit who joins will automatically become your
friend in the social network.
 This feature allows you and your supporters to send a personal message
through your preferred email service provider with the targeted link and
description of the item you are sending your contact(s)
SOCIAL SHARING
How to use it and what it's for?
 Our Social Sharing tools will help you exponentially reach more people and allow your supporters to quickly and easily promote your
content and other information across the web.
 Anyone may share content and pages from the site to Facebook and Twitter using the Share tool as shown in the image to the right
 The share tool can be found at the top of most every page on your site, which contains two primary buttons as seen to the right –
Share and Print.
 Registered users have additional sharing capabilities and can share their suite of social networking tools (the user’s blogs, groups,
events, profiles, and fundraising pages) that each user is provided when the account is created
 By moving your cursor over these buttons a dropdown box will appear containing a link to Facebook, Twitter, and an option to get
the QR code for the information that you are wishing to share.
 QR Codes are 2 dimensional barcodes. Using your mobile device and a supported application, your camera scans in the code similar
to how it works at the supermarket. Then, the application will prompt you to do the action that the code stores.
Share to LinkedIn
1. Click on the LinkedIn option
2. If you are not logged into LinkedIn, you will be re-directed to the login screen
before you are able to share the content.
3. Once you are logged into LinkedIn; a popup screen will appear as shown here.
4. You have multiple options when sharing content on LinkedIn.
 You may select edit to modify the text being shared in your update
 You may select whether to share the update publicly or privately
 You may select the option to auto-tweet your update (This option require
your LinkedIn account being connected to your Twitter account)
 Select where you want to share the update on LinkedIn:
On Your Profile
Will post to your personal profile news feed
With a Connection or Company
Will post to your connection’s news feed
To a Group
Will post on the group’s news feed
In a Private Message
Will allow you to send a private message to one or more of your
connections
5. Click Share to post the update
3

Share to Facebook
6. Click on the Facebook option
7. If you are not logged into Facebook, you will be re-directed to the login screen
before you are able to share the content.
8. Once you are logged into Facebook; a popup screen will appear as shown
here.
9. You have multiple options when sharing content on Facebook. First, select where you want to
share the information on Facebook. Depending on your account settings on Facebook, you
could have the following options:
 On Your Own Wall - will post to your personal Facebook account profile wall
 On a Friend’s Wall - will post to your friend’s personal account Facebook wall,
assuming that you have permission
 In a Group - will post on the group’s profile page
 On Your Page - will allow you to select a page that you are an administrator of and
post the content to the profile wall of the selected page
 In a Private Message –will allow you to send a private message to one or more of
your friends
10. Once you have selected where to share the content on Facebook, you may then insert your own
text that will appear with the shared content in the box shown to the right, which states “Write
something”.
11. Last, decide whether to include a thumbnail by checking or un-checking the box as shown.
12. Click “Share Link” to post the content.
4

Share to Twitter….
1. Click on the TWITTER option
2. A popup window will appear with the Twitter Icon logo and the message “Send
your Tweet directly from this site!” as shown to the right. Because the Twitter
platform provides the ability to send messages that may not exceed 148
characters, Twitter automatically shortens the link of the page you’re sharing (also
called the URL). You may customize your message before and after the link by
typing your content in the box to the right. Once you are satisfied with your
tweet, click “Tweet” to proceed.
3. The screen shown to the right will appear confirming that you are granting
permission to Twitter to connect your personal Twitter account with the site so
that you may interact with your followers and share content through your
timeline.
4. Click “Connect” to continue and complete your Tweet.
Share to Mobile Devices…
 Branded QR codes are 86% more likely to be scanned than a traditional code. Our
custom QR codes will provide you the latest technology and creative techniques to
take your organization to the next level. This single page mobile site can be setup to
show you off best and give your supporters quick access to you! Social sharing and
lead form capture are also included.
 Take a picture of the QR code using the camera on your Smartphone. This will
automatically pull whatever message, data or Web page is embedded in the QR code
5

LANDING PAGES & MICROSITES
MAINSTREET
The Mainstreet landing page is a way to encourage supporters to
engage your organization and keep them active. The landing page
contains a section for a video message, an automated live scroll of
the latest endorsements of the organization, a map tracker showing
the places you’ve been and the details about why you were there, a
graphic link to groups on your site, your Facebook page, and any
upcoming Mainstreet itineraries to allow visitors to know when
you're going to be in their area.
Schedule
 Google Calendar displays the location and notes of upcoming
event stops during a specified period of time
Right Panel
 Right Panel showcase may display either a video or twitter feed
 Below the video or twitter feed is automated Endorsement scroll
which displays the name, location, and comments submitted by
each user endorsement received on the site
VIEW MAP
 Displays all tour stops and tweets about the tour
as separate items
 Shows the URL of each specific event which will
redirect visitors to a landing page containing a
downloadable summary of the event, photos and
videos from the event (connected through Flickr and
YouTube), and a discussion board for user
feedback
OFFICIAL WEBSITE GROUP
 Links to an official site group(s)
developed for the Mainstreet tours
FACEBOOK GROUP
 Links to a Facebook group(s) developed
for the Mainstreet tours
6

WEBTV
The Videos application automatically reads a
YouTube page and organizes the videos based on a
specific tag given to the video in YouTube.
 For example, the “Red Stampede Account:
Commercials: 1:2” indicates that the video is for
the “Red Stampede Account” application, under
the “Commercials” category, which is the 1st
category, and this is the 2nd video in that
category.
 The TV Module may contain up to 5 categories
and 50 videos in each category.
 The Endorsement Module may contain up to 5
categories and 50 videos in each category
PETITION CAMPAIGNS
Entice people to pledge their support for some candidate, organization, or cause. The page enables visitors to commit their support by
completing the form and allows the individual to pledge to recruit a specific number of friends to do the same.
 The page can show the counties in the state with the number of people committed to support in each county.
 This number can be manually adjusted.
 Site Admins control and manage the landing page content through the Admin Portal under Site Builders in the Constituent Manager
section.
Page contains an embedded form for visitors to submit
the following fields:
 First and last name, cell phone, email address, &
zip code
 Drop down menu containing numeric values
representing the number of pledged votes to get to
the polls
 Opt-in fields to receive text messages from the site,
email updates, and to publicly endorse the
candidate or organization
 The page also contains a Tweet button for user to
share the page with their followers and a site button
link back to the homepage
 It can ask for their e-mail address and phone
number so the campaign can remind them to vote.
The GOTV page can also show the counties in the
state with the number of people committed to vote
in each county. The landing page can also be
tweeted
7

ENDORSEMENT
The Endorsement Module landing page contains a form for anyone to submit an endorsement of the candidate or organization through
the site.
ENDORSER FORM – LANDING PAGE
 Contains two themed graphics (Header image & Support Message image) which are
both described in the design guide
 Embedded form containing the following fields:
 First and last name, Address, City, State, Zip, Cell Phone, Home Phone,
Email Address, Optional Comment text box
ENDORSEMENT WEBPAGE
The endorsement webpage contains three sections
 An automated scrolling video module programmed to function similar to the automated
YouTube Video Page module, but with a different tag coding system on YouTube
 An automated rotating module which rotates each text endorsement received through the
Endorser Form Landing Page
 An embedded endorser form which site visitors may submit an endorsement
VOLUNTEER
The Volunteer tool enables people to sign up to volunteer for your organization and specify the tasks, availability, and any notes to send
along with their submission.
 Each new sign up will generate a new member account within your social network
 Members of your social network will have their profile information pre-populated for expedited form submission
 Each new sign up will generate an automated email message as set through the configuration settings in the admin portal which
will list the details of each new volunteer request for immediate follow up
The Volunteer Module allows site visitors to sign up for a specific task(s), day(s), time(s), and
additional comments that the individual would like to submit
 Site Admins control and manage the content on the Volunteer Form through the Admin
Portal under the Site Builders in the Constituent Manager section
 Site Admins may generate Volunteer reports of all signups for the site with the submitted
responses through the Admin Portal under the Reports Manager in the Constituent section
 Volunteer Reports include the user’s name, site status, email address, date of signup,
availability, requested tasks, and any notes or messages submitted by the user.
8

COMMENTS & FEEDBACK
To build and cultivate an online community, it’s imperative to provide certain tools to
encourage an open and meaningful dialogue with your organization.
 The "Your Voice" module allows anyone to quickly submit comments, questions,
or feedback to your organization.
 The form can be embedded into any webpage.
 The message is delivered to the email(s) listed in the Configuration Settings in the
Admin Portal
 When users are logged into the platform, their name and email address will
automatically appear in the form.
UNIVERSAL ONLINE INTEGRATION
Online Chat
Servicing your site’s visitors is a great way to have a strong first impression and build
loyalty. We have integrated Olark’s online chat system into our websites to allow you to
greet and/or provide assistance to anyone visiting your site.
Google Apps
The website can integrate Google Apps, which contains a suite of productivity tools
including branded organizational email, calendaring, document sharing and instant
messaging.
Mailchimp Email Marketing
MailChimp helps you design email newsletters, share them on social networks, integrate
with services you already use, and track your results. It's like your own personal
publishing platform
Salesforce Database CRM
Customer relationship management (CRM) software & cloud computing from the leader
in CRM solutions for businesses large & small.
Authorize.net Payment Gateway
Payment gateway enables internet merchants to accept online payments via credit card
and e-check.
PayPal
PayPal is the faster, safer way to send money, make an online payment, receive money,
or set up a merchant account.
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