The document discusses designing meaningful education experiences for students. It summarizes a student experience survey conducted at Rotterdam University with students and other stakeholders. The survey found that negative experiences stemmed from feelings of non-existence, lack of trust in the organization, and not receiving enough personal feedback. It identified structural problems in facilities, information distribution, and teacher behaviors. The survey also mapped students' emotional journeys and needs throughout their studies. It concludes with recommendations to enhance the student experience by acknowledging students, providing feedback, giving students more control, and improving communication.

1. Rotterdam University of Applied Sciences Peter van Waart (p.van.waart@hro.nl) Bas Leurs (b.l.f.leurs@hro.nl) Berlin, October 14, 2010 Designing Meaningful Education as a Service SDN Conference, Berlin 2010. Designing Meaningful Education as a Service.

2. What is Experience? [email_address] Experience = ‘Erlebnis’ / ‘Erfahfrung’

4. What is ≠ how it’s experienced f/4@flickr.com [email_address] 10 5 15 20 25 30 Brrr,…cold! Pffft,…warm!

5. Human values The wordle displays the terminal values defined by Rokeach, M. (1973). The Nature of Human Values. New York: The Free Press. “ desirable, transsituational goals, varying in importance, that serve as guiding principles in peoples’ lives” (Schwarz, 2003)

6. human values Inspired by P. Desmet: Model of product emotions. 2002. TU Delft. meaning Process of interpreting meaning stimuli

9. Student Experience Survey at Rotterdam University SDN Conference, Berlin 2010. Designing Meaningful Education as a Service.

10. Management Experience board directors back office, front office (grades administration, time tables) course management teaching staff student

11. Student Experience student peer teaching staff back office, front office course management directors board

15. Student Experience Survey

19. Sample Year CMD n = 1 5 10 2 5 10 3 5 7 4 4 4 Year GMT n = 1 5 10 2 5 5 3 5 - 4 5 - Total 39 60

24. Results

29. Result: Emotional Journey Acceleration Wrap up Pelgrimage Transformation Lonely Contemplation Cold shower Open end Be at mercy Being put to test Re-orientation Judgement time Confirmation Confrontations Getting organised Finalise 1 2 3 4 internship graduation Q1 Q2 Q3 Q4

37. Physiological needs electricity, internet, work spaces, Security grades, timetables, choices Self-actualisation graduation, DesignThis!, internship class, involvement of teachers, events at school Love and belonging Esteem need Open project, personal feedback, student-assistent director(s), facility management, ICT office, ict teachers, coordinators, external affairs teachers, coordinators teachers, coordinators, external affairs Conclusies: pyramide van studentbehoeften

38. Mental model of the organisation student Facilities Clients Building Grades Timetables Class Projects Teacher Facility management ICT Backoffice Frontoffice student student student Management Coordination External Affairs Companies Internship Director student

39. Student Experience facilities clients building Grade system time tabels class project teacher The student’s mental model companies internship

40. Now what? Enhance the experience of the student throughout the course

43. Student Experience student peer teaching staff back office, front office course management directors board