SlideShare a Scribd company logo
Design, Innovation, and the Friction between Education and Practice Service Design Thinks, Amsterdam, March 30, 2011 Peter van Waart Rotterdam University of Applied Sciences (Hogeschool Rotterdam) School of Communication, Media and Information Technology Course Communication & Multimedia Design
Peter van Waart Education Teacher Visual Arts Educational Science Experience  in multimedia industry and market research Lecturer  Experience Branding / Service Design / Pervasive Design Researcher  Human Centered ICT ..short bio Rotterdam University of Applied Sciences (Hogeschool Rotterdam) School of Communication, Media and Information Technology Course Communication & Multimedia Design / Research Group Human Centered ICT
Design Education at Communication & Multimedia Design Innovation and the Friction between Education and Practice
Design Education at Communication & Multimedia Design Innovation and the Friction between Education and Practice
Design of technology for interactions between humans - artefacts - brands
http://exposed.cmi.hro.nl/ Work of CMD-students
Education versus practice Student (after 3rd years internship):  “Why should I come back to school?!” Lecturer:  “Uhm…? …because we offer you ‘something’ practice can never do?” Lecturer to lecturer:  “What should that ‘something’ be?”
‘ Something’ we offer at CMD ,[object Object],[object Object],[object Object],[object Object]
DesignThis! Team during DareThis!-event
Connect to intrinsic motivation Lecturer:  “What do you do as a hobby?” Student:  “I make burn outs with my racing car” Lecturer:  “…?”
Intrinsic motivation Student:  “I want to make a movie, but what should it be about?”
 
 
Important: Make sure learning is fun!
Room for experimentation…
… and failure (although not for this 3D printer!)
Collaboration in experimenting
Interdisciplinary collaboration in Innovation Lab Interactive installation at TEDxYouth
Interdisciplinary collaboration in Innovation Lab Interactive map for urban development of the Heijplaat area in Rotterdam
 
Design Education at Communication & Multimedia Design Innovation and the Friction between Education and Practice
Rapid developments in the practice of interaction design 2010 2011 2012 2013 2014 2015 2009 2008 2007 2006 2005 websites off-line vs. online mobile services location-based environments hybrid 3D-TV Internet of Things I-Pad Internet of Users
Rapid technological developments in practice and the educational curriculum 2010 2011 2012 2013 2014 2015 2009 2008 2007 2006 2005 student cohort 2007 start of course graduation 3D-TV Internet of Things I-Pad Internet of Users
Relation Education - Practice education 2010 2011 2012 2013 2014 2015 2009 2008 2007 2006 2005 student cohort 2007 practice
Reproduction of existing practice… education 2010 2011 2012 2013 2014 2015 2009 2008 2007 2006 2005 practice
…  or prepare for the future! education 2010 2011 2012 2013 2014 2015 2009 2008 2007 2006 2005 practice
…  or prepare for the future! education 2010 2011 2012 2013 2014 2015 2009 2008 2007 2006 2005 practice Sure, … but how?
Distinct (sustainable)  attitude  from (getting out-dated)  knowledge and skills
Newly developed competencies…about attitude
Now…who is innovative here? Student:  “I am looking for a graduation position for my research on experience brands in interactive environments” Design agency:  “Uhm…our client needs a website…can you design one?”
Our approach to cope with the education - practice friction ,[object Object],[object Object],[object Object],[object Object]
Peter van Waart [email_address] http://nl.linkedin.com/in/petervanwaart/ @petervanwaart Hogeschool Rotterdam Instituut voor Communicatie, Media en Informatie Technologie Opleiding Communication & Multimedia Design Lectoraat Human Centered ICT [email_address] www.humancenteredict.nl

More Related Content

What's hot

International presentation dare to venture - Ghent University
International presentation dare to venture - Ghent UniversityInternational presentation dare to venture - Ghent University
International presentation dare to venture - Ghent UniversitySteve Stevens
 
User initiative for improving OOXML integration in LibreOffice/Apache Open Of...
User initiative for improving OOXML integration in LibreOffice/Apache Open Of...User initiative for improving OOXML integration in LibreOffice/Apache Open Of...
User initiative for improving OOXML integration in LibreOffice/Apache Open Of...
Matthias Stürmer
 
Beuth Badges: Digitale Lernabzeichen an der Beuth Hochschule
Beuth Badges: Digitale Lernabzeichen an der Beuth Hochschule Beuth Badges: Digitale Lernabzeichen an der Beuth Hochschule
Beuth Badges: Digitale Lernabzeichen an der Beuth Hochschule
Ilona Buchem
 
User initiative for improving OOXML integration in LibreOffice/OpenOffice.org
User initiative for improving OOXML integration in LibreOffice/OpenOffice.orgUser initiative for improving OOXML integration in LibreOffice/OpenOffice.org
User initiative for improving OOXML integration in LibreOffice/OpenOffice.org
Matthias Stürmer
 
Edip ws latvia 14_may_politecnico
Edip ws latvia 14_may_politecnicoEdip ws latvia 14_may_politecnico
Edip ws latvia 14_may_politecnicoSigne Znotina-Znota
 
100331 presentation ide for external contacts version 1.1
100331 presentation ide for external contacts version 1.1100331 presentation ide for external contacts version 1.1
100331 presentation ide for external contacts version 1.1
Meggie Williams-Schreurs
 
Eindhoven Business magazine round table open innovation
Eindhoven Business magazine round table open innovationEindhoven Business magazine round table open innovation
Eindhoven Business magazine round table open innovation
Fancy van de Vorst - Senders
 
Co-creation & User Experience
Co-creation & User ExperienceCo-creation & User Experience
Co-creation & User Experience
Patrizia Bertini
 
realXtend Presentation for NVWN April 2011
realXtend Presentation for NVWN April 2011realXtend Presentation for NVWN April 2011
realXtend Presentation for NVWN April 2011
Robin Teigland
 
3.5 - EUniverCities Aveiro - Public Seminar
3.5 - EUniverCities Aveiro - Public Seminar3.5 - EUniverCities Aveiro - Public Seminar
3.5 - EUniverCities Aveiro - Public Seminar
PUiSAveiro
 
RUN Design Factory Bootcamp
RUN Design Factory BootcampRUN Design Factory Bootcamp
RUN Design Factory Bootcamp
HAMK Design Factory
 
Smedlund himms vtt_12.6.2019
Smedlund himms vtt_12.6.2019Smedlund himms vtt_12.6.2019
Smedlund himms vtt_12.6.2019
Anssi Smedlund
 
Virtual and Augmented Reality in Education 4.0
Virtual and Augmented Reality in Education 4.0Virtual and Augmented Reality in Education 4.0
Virtual and Augmented Reality in Education 4.0
Carlos J. Ochoa Fernández
 
Smedlund presentation VTT SmartHealth Ecosystem Event 12.6.2019
Smedlund presentation VTT SmartHealth Ecosystem Event 12.6.2019Smedlund presentation VTT SmartHealth Ecosystem Event 12.6.2019
Smedlund presentation VTT SmartHealth Ecosystem Event 12.6.2019
VTT Technical Research Centre of Finland Ltd
 
Millennium treffit kalevi ekman 2015-11-18
Millennium treffit kalevi ekman 2015-11-18Millennium treffit kalevi ekman 2015-11-18
Millennium treffit kalevi ekman 2015-11-18
Technology Academy Finland (TAF)
 
Мила Стрюкова
Мила СтрюковаМила Стрюкова
Мила Стрюкова
Andrey Teslenko
 

What's hot (17)

International presentation dare to venture - Ghent University
International presentation dare to venture - Ghent UniversityInternational presentation dare to venture - Ghent University
International presentation dare to venture - Ghent University
 
User initiative for improving OOXML integration in LibreOffice/Apache Open Of...
User initiative for improving OOXML integration in LibreOffice/Apache Open Of...User initiative for improving OOXML integration in LibreOffice/Apache Open Of...
User initiative for improving OOXML integration in LibreOffice/Apache Open Of...
 
Beuth Badges: Digitale Lernabzeichen an der Beuth Hochschule
Beuth Badges: Digitale Lernabzeichen an der Beuth Hochschule Beuth Badges: Digitale Lernabzeichen an der Beuth Hochschule
Beuth Badges: Digitale Lernabzeichen an der Beuth Hochschule
 
User initiative for improving OOXML integration in LibreOffice/OpenOffice.org
User initiative for improving OOXML integration in LibreOffice/OpenOffice.orgUser initiative for improving OOXML integration in LibreOffice/OpenOffice.org
User initiative for improving OOXML integration in LibreOffice/OpenOffice.org
 
Edip ws latvia 14_may_politecnico
Edip ws latvia 14_may_politecnicoEdip ws latvia 14_may_politecnico
Edip ws latvia 14_may_politecnico
 
100331 presentation ide for external contacts version 1.1
100331 presentation ide for external contacts version 1.1100331 presentation ide for external contacts version 1.1
100331 presentation ide for external contacts version 1.1
 
Eindhoven Business magazine round table open innovation
Eindhoven Business magazine round table open innovationEindhoven Business magazine round table open innovation
Eindhoven Business magazine round table open innovation
 
Co-creation & User Experience
Co-creation & User ExperienceCo-creation & User Experience
Co-creation & User Experience
 
realXtend Presentation for NVWN April 2011
realXtend Presentation for NVWN April 2011realXtend Presentation for NVWN April 2011
realXtend Presentation for NVWN April 2011
 
3.5 - EUniverCities Aveiro - Public Seminar
3.5 - EUniverCities Aveiro - Public Seminar3.5 - EUniverCities Aveiro - Public Seminar
3.5 - EUniverCities Aveiro - Public Seminar
 
RUN Design Factory Bootcamp
RUN Design Factory BootcampRUN Design Factory Bootcamp
RUN Design Factory Bootcamp
 
Smedlund himms vtt_12.6.2019
Smedlund himms vtt_12.6.2019Smedlund himms vtt_12.6.2019
Smedlund himms vtt_12.6.2019
 
Virtual and Augmented Reality in Education 4.0
Virtual and Augmented Reality in Education 4.0Virtual and Augmented Reality in Education 4.0
Virtual and Augmented Reality in Education 4.0
 
Smedlund presentation VTT SmartHealth Ecosystem Event 12.6.2019
Smedlund presentation VTT SmartHealth Ecosystem Event 12.6.2019Smedlund presentation VTT SmartHealth Ecosystem Event 12.6.2019
Smedlund presentation VTT SmartHealth Ecosystem Event 12.6.2019
 
Millennium treffit kalevi ekman 2015-11-18
Millennium treffit kalevi ekman 2015-11-18Millennium treffit kalevi ekman 2015-11-18
Millennium treffit kalevi ekman 2015-11-18
 
Мила Стрюкова
Мила СтрюковаМила Стрюкова
Мила Стрюкова
 
Innovation Day
Innovation Day Innovation Day
Innovation Day
 

Viewers also liked

Education for Design For Life
Education for Design For LifeEducation for Design For Life
Education for Design For Life
Dave Malouf
 
Developing the Disaster Education Service Design Based on Gamification
Developing the Disaster Education Service Design Based on GamificationDeveloping the Disaster Education Service Design Based on Gamification
Developing the Disaster Education Service Design Based on Gamification
Szumiao Chen
 
04 design education
04 design education04 design education
04 design educationguest229e8a
 
Emerging Media & Technologies lecture
Emerging Media & Technologies lectureEmerging Media & Technologies lecture
Emerging Media & Technologies lecture
Peter Van Waart
 
A History of Design Education
A History of Design EducationA History of Design Education
A History of Design Education
Adnan Lotia
 
What is education?
What is education?What is education?
What is education?
Johan Koren
 
Education / Service Design Drinks
Education / Service Design DrinksEducation / Service Design Drinks
Education / Service Design Drinks
Service Design Berlin
 
What Is Education
What Is EducationWhat Is Education
What Is Educationedusparx
 
Importance of education
Importance of educationImportance of education
Importance of educationVinay Chidri
 
Meaning and definition of education
Meaning and definition of educationMeaning and definition of education
Meaning and definition of education
M Noman
 

Viewers also liked (13)

Education for Design For Life
Education for Design For LifeEducation for Design For Life
Education for Design For Life
 
Developing the Disaster Education Service Design Based on Gamification
Developing the Disaster Education Service Design Based on GamificationDeveloping the Disaster Education Service Design Based on Gamification
Developing the Disaster Education Service Design Based on Gamification
 
04 design education
04 design education04 design education
04 design education
 
Creative rotterdam
Creative rotterdamCreative rotterdam
Creative rotterdam
 
Emerging Media & Technologies lecture
Emerging Media & Technologies lectureEmerging Media & Technologies lecture
Emerging Media & Technologies lecture
 
De toekomst van de communicatie adviseur
De toekomst van de communicatie adviseurDe toekomst van de communicatie adviseur
De toekomst van de communicatie adviseur
 
Livinglabbingthe rotterdamway
Livinglabbingthe rotterdamwayLivinglabbingthe rotterdamway
Livinglabbingthe rotterdamway
 
A History of Design Education
A History of Design EducationA History of Design Education
A History of Design Education
 
What is education?
What is education?What is education?
What is education?
 
Education / Service Design Drinks
Education / Service Design DrinksEducation / Service Design Drinks
Education / Service Design Drinks
 
What Is Education
What Is EducationWhat Is Education
What Is Education
 
Importance of education
Importance of educationImportance of education
Importance of education
 
Meaning and definition of education
Meaning and definition of educationMeaning and definition of education
Meaning and definition of education
 

Similar to Service Design Thinks: Design Education at CMD Rotterdam

Web 3D for Education @ Web3D 2014
Web 3D for Education @ Web3D 2014Web 3D for Education @ Web3D 2014
Web 3D for Education @ Web3D 2014
Verold
 
Web 3D for Education
Web 3D for EducationWeb 3D for Education
Web 3D for Education
Ross McKegney
 
Learning and exploring with new technology at Dundee and Angus College
Learning and exploring with new technology at Dundee and Angus CollegeLearning and exploring with new technology at Dundee and Angus College
Learning and exploring with new technology at Dundee and Angus College
Jisc
 
Presentation taccle aquatnet
Presentation taccle aquatnetPresentation taccle aquatnet
Presentation taccle aquatnet
jensvermeersch
 
Designing Tangible Business Models
Designing Tangible Business ModelsDesigning Tangible Business Models
Designing Tangible Business Models
Camilla van den Boom
 
Create serendipity in the workplace
Create serendipity in the workplaceCreate serendipity in the workplace
Create serendipity in the workplace
SocialWorkplacesCom
 
Core skills taster 29.07 slides
Core skills taster 29.07 slidesCore skills taster 29.07 slides
Core skills taster 29.07 slides
JordanNapier1
 
Is it possible to be smart? inevitabilities, opportunities and challenges
Is it possible to be smart? inevitabilities, opportunities and challengesIs it possible to be smart? inevitabilities, opportunities and challenges
Is it possible to be smart? inevitabilities, opportunities and challenges
Andrew Middleton
 
Maak kennis met de nieuwste startups van de EdTech Incubator - Timo Kos (SURF...
Maak kennis met de nieuwste startups van de EdTech Incubator - Timo Kos (SURF...Maak kennis met de nieuwste startups van de EdTech Incubator - Timo Kos (SURF...
Maak kennis met de nieuwste startups van de EdTech Incubator - Timo Kos (SURF...
SURF Events
 
DSign4Practice
DSign4PracticeDSign4Practice
DSign4Practice
Lee Schlenker
 
Learning insight report_2012; Courtesy: Kineo
Learning insight report_2012; Courtesy: KineoLearning insight report_2012; Courtesy: Kineo
Learning insight report_2012; Courtesy: KineoGuru Dutt Bharadwaj
 
Going Live: Innovating Business Education through Virtual Worlds
Going Live: Innovating Business Education through Virtual WorldsGoing Live: Innovating Business Education through Virtual Worlds
Going Live: Innovating Business Education through Virtual Worlds
Robin Teigland
 
Preparing for the 21st century learning experience 2018
Preparing for the 21st century learning experience  2018Preparing for the 21st century learning experience  2018
Preparing for the 21st century learning experience 2018
Rob Peregoodoff
 
2020's most innovative e learning solution provider.
2020's most innovative e learning solution provider.2020's most innovative e learning solution provider.
2020's most innovative e learning solution provider.
Merry D'souza
 
Android Application Design
Android Application DesignAndroid Application Design
Android Application Design
Hemali Gambhava
 
Modern Technology How it Influences Online Learning.pdf
Modern Technology How it Influences Online Learning.pdfModern Technology How it Influences Online Learning.pdf
Modern Technology How it Influences Online Learning.pdf
Softprodigy
 

Similar to Service Design Thinks: Design Education at CMD Rotterdam (20)

Web 3D for Education @ Web3D 2014
Web 3D for Education @ Web3D 2014Web 3D for Education @ Web3D 2014
Web 3D for Education @ Web3D 2014
 
Web 3D for Education
Web 3D for EducationWeb 3D for Education
Web 3D for Education
 
Ricardo mejia resume (24jun2014)
Ricardo mejia resume (24jun2014)Ricardo mejia resume (24jun2014)
Ricardo mejia resume (24jun2014)
 
Learning and exploring with new technology at Dundee and Angus College
Learning and exploring with new technology at Dundee and Angus CollegeLearning and exploring with new technology at Dundee and Angus College
Learning and exploring with new technology at Dundee and Angus College
 
C bruen 250413_final
C bruen 250413_finalC bruen 250413_final
C bruen 250413_final
 
Presentation taccle aquatnet
Presentation taccle aquatnetPresentation taccle aquatnet
Presentation taccle aquatnet
 
Designing Tangible Business Models
Designing Tangible Business ModelsDesigning Tangible Business Models
Designing Tangible Business Models
 
Create serendipity in the workplace
Create serendipity in the workplaceCreate serendipity in the workplace
Create serendipity in the workplace
 
Core skills taster 29.07 slides
Core skills taster 29.07 slidesCore skills taster 29.07 slides
Core skills taster 29.07 slides
 
Is it possible to be smart? inevitabilities, opportunities and challenges
Is it possible to be smart? inevitabilities, opportunities and challengesIs it possible to be smart? inevitabilities, opportunities and challenges
Is it possible to be smart? inevitabilities, opportunities and challenges
 
76150654
7615065476150654
76150654
 
Maak kennis met de nieuwste startups van de EdTech Incubator - Timo Kos (SURF...
Maak kennis met de nieuwste startups van de EdTech Incubator - Timo Kos (SURF...Maak kennis met de nieuwste startups van de EdTech Incubator - Timo Kos (SURF...
Maak kennis met de nieuwste startups van de EdTech Incubator - Timo Kos (SURF...
 
DSign4Practice
DSign4PracticeDSign4Practice
DSign4Practice
 
Slide show icewl
Slide show icewlSlide show icewl
Slide show icewl
 
Learning insight report_2012; Courtesy: Kineo
Learning insight report_2012; Courtesy: KineoLearning insight report_2012; Courtesy: Kineo
Learning insight report_2012; Courtesy: Kineo
 
Going Live: Innovating Business Education through Virtual Worlds
Going Live: Innovating Business Education through Virtual WorldsGoing Live: Innovating Business Education through Virtual Worlds
Going Live: Innovating Business Education through Virtual Worlds
 
Preparing for the 21st century learning experience 2018
Preparing for the 21st century learning experience  2018Preparing for the 21st century learning experience  2018
Preparing for the 21st century learning experience 2018
 
2020's most innovative e learning solution provider.
2020's most innovative e learning solution provider.2020's most innovative e learning solution provider.
2020's most innovative e learning solution provider.
 
Android Application Design
Android Application DesignAndroid Application Design
Android Application Design
 
Modern Technology How it Influences Online Learning.pdf
Modern Technology How it Influences Online Learning.pdfModern Technology How it Influences Online Learning.pdf
Modern Technology How it Influences Online Learning.pdf
 

More from Peter van Waart

OnsBlok presentation at Thingscon Salon, Eindhoven, July 8 2016
OnsBlok presentation at Thingscon Salon, Eindhoven, July 8 2016OnsBlok presentation at Thingscon Salon, Eindhoven, July 8 2016
OnsBlok presentation at Thingscon Salon, Eindhoven, July 8 2016
Peter van Waart
 
Experience Branding, hoorcollege 1, 2011-2012
Experience Branding, hoorcollege 1, 2011-2012Experience Branding, hoorcollege 1, 2011-2012
Experience Branding, hoorcollege 1, 2011-2012
Peter van Waart
 
Experience branding 20112012_hc_02_ontwerpenvooreenexperience-1
Experience branding 20112012_hc_02_ontwerpenvooreenexperience-1Experience branding 20112012_hc_02_ontwerpenvooreenexperience-1
Experience branding 20112012_hc_02_ontwerpenvooreenexperience-1
Peter van Waart
 
Experience Branding Hoorcollege 1, 2011-2012
Experience Branding Hoorcollege 1, 2011-2012Experience Branding Hoorcollege 1, 2011-2012
Experience Branding Hoorcollege 1, 2011-2012
Peter van Waart
 
Pervasive Technology and Meaningful Branding in Public Space
Pervasive Technology and Meaningful Branding in Public SpacePervasive Technology and Meaningful Branding in Public Space
Pervasive Technology and Meaningful Branding in Public Space
Peter van Waart
 
Hoorcollege Service Design and Experience Design, CMD Rotterdam
Hoorcollege Service Design and Experience Design, CMD RotterdamHoorcollege Service Design and Experience Design, CMD Rotterdam
Hoorcollege Service Design and Experience Design, CMD Rotterdam
Peter van Waart
 
Designing Meaningful Education as a Service
Designing Meaningful Education as a ServiceDesigning Meaningful Education as a Service
Designing Meaningful Education as a Service
Peter van Waart
 
Lezing individual design for the masses, Hangar36, 2011
Lezing individual design for the masses, Hangar36, 2011Lezing individual design for the masses, Hangar36, 2011
Lezing individual design for the masses, Hangar36, 2011
Peter van Waart
 
Experiencing Meaning of Pervasive Technology
Experiencing Meaning of Pervasive TechnologyExperiencing Meaning of Pervasive Technology
Experiencing Meaning of Pervasive Technology
Peter van Waart
 
Experience Branding 2010-2011, hoorcollege 2, Ontwerpen voor een Experience
Experience Branding 2010-2011, hoorcollege 2, Ontwerpen voor een ExperienceExperience Branding 2010-2011, hoorcollege 2, Ontwerpen voor een Experience
Experience Branding 2010-2011, hoorcollege 2, Ontwerpen voor een Experience
Peter van Waart
 
Experience Economy: Meaningful Branding. Hoorcollege 1, Expe 20102011_hc_01_e...
Experience Economy: Meaningful Branding. Hoorcollege 1, Expe 20102011_hc_01_e...Experience Economy: Meaningful Branding. Hoorcollege 1, Expe 20102011_hc_01_e...
Experience Economy: Meaningful Branding. Hoorcollege 1, Expe 20102011_hc_01_e...Peter van Waart
 
Design Management en ontwerponderwijs
Design Management en ontwerponderwijsDesign Management en ontwerponderwijs
Design Management en ontwerponderwijs
Peter van Waart
 
The Meaning of (Branded) Pervasive Technology in Public Space
The Meaning of (Branded) Pervasive Technology in Public SpaceThe Meaning of (Branded) Pervasive Technology in Public Space
The Meaning of (Branded) Pervasive Technology in Public Space
Peter van Waart
 
Betekenisvol Communiceren
Betekenisvol CommunicerenBetekenisvol Communiceren
Betekenisvol Communiceren
Peter van Waart
 
Hoorcollege Creative Marketing, CMD, jaar 2: Experience Marketing Fin Al
Hoorcollege Creative Marketing, CMD, jaar 2: Experience Marketing Fin AlHoorcollege Creative Marketing, CMD, jaar 2: Experience Marketing Fin Al
Hoorcollege Creative Marketing, CMD, jaar 2: Experience Marketing Fin AlPeter van Waart
 
Betekenisvol Ontwerpen in de Stad: Betekenisvolle merkervaringen
Betekenisvol Ontwerpen in de Stad: Betekenisvolle merkervaringenBetekenisvol Ontwerpen in de Stad: Betekenisvolle merkervaringen
Betekenisvol Ontwerpen in de Stad: Betekenisvolle merkervaringenPeter van Waart
 
Meaningful Advertising
Meaningful AdvertisingMeaningful Advertising
Meaningful Advertising
Peter van Waart
 

More from Peter van Waart (17)

OnsBlok presentation at Thingscon Salon, Eindhoven, July 8 2016
OnsBlok presentation at Thingscon Salon, Eindhoven, July 8 2016OnsBlok presentation at Thingscon Salon, Eindhoven, July 8 2016
OnsBlok presentation at Thingscon Salon, Eindhoven, July 8 2016
 
Experience Branding, hoorcollege 1, 2011-2012
Experience Branding, hoorcollege 1, 2011-2012Experience Branding, hoorcollege 1, 2011-2012
Experience Branding, hoorcollege 1, 2011-2012
 
Experience branding 20112012_hc_02_ontwerpenvooreenexperience-1
Experience branding 20112012_hc_02_ontwerpenvooreenexperience-1Experience branding 20112012_hc_02_ontwerpenvooreenexperience-1
Experience branding 20112012_hc_02_ontwerpenvooreenexperience-1
 
Experience Branding Hoorcollege 1, 2011-2012
Experience Branding Hoorcollege 1, 2011-2012Experience Branding Hoorcollege 1, 2011-2012
Experience Branding Hoorcollege 1, 2011-2012
 
Pervasive Technology and Meaningful Branding in Public Space
Pervasive Technology and Meaningful Branding in Public SpacePervasive Technology and Meaningful Branding in Public Space
Pervasive Technology and Meaningful Branding in Public Space
 
Hoorcollege Service Design and Experience Design, CMD Rotterdam
Hoorcollege Service Design and Experience Design, CMD RotterdamHoorcollege Service Design and Experience Design, CMD Rotterdam
Hoorcollege Service Design and Experience Design, CMD Rotterdam
 
Designing Meaningful Education as a Service
Designing Meaningful Education as a ServiceDesigning Meaningful Education as a Service
Designing Meaningful Education as a Service
 
Lezing individual design for the masses, Hangar36, 2011
Lezing individual design for the masses, Hangar36, 2011Lezing individual design for the masses, Hangar36, 2011
Lezing individual design for the masses, Hangar36, 2011
 
Experiencing Meaning of Pervasive Technology
Experiencing Meaning of Pervasive TechnologyExperiencing Meaning of Pervasive Technology
Experiencing Meaning of Pervasive Technology
 
Experience Branding 2010-2011, hoorcollege 2, Ontwerpen voor een Experience
Experience Branding 2010-2011, hoorcollege 2, Ontwerpen voor een ExperienceExperience Branding 2010-2011, hoorcollege 2, Ontwerpen voor een Experience
Experience Branding 2010-2011, hoorcollege 2, Ontwerpen voor een Experience
 
Experience Economy: Meaningful Branding. Hoorcollege 1, Expe 20102011_hc_01_e...
Experience Economy: Meaningful Branding. Hoorcollege 1, Expe 20102011_hc_01_e...Experience Economy: Meaningful Branding. Hoorcollege 1, Expe 20102011_hc_01_e...
Experience Economy: Meaningful Branding. Hoorcollege 1, Expe 20102011_hc_01_e...
 
Design Management en ontwerponderwijs
Design Management en ontwerponderwijsDesign Management en ontwerponderwijs
Design Management en ontwerponderwijs
 
The Meaning of (Branded) Pervasive Technology in Public Space
The Meaning of (Branded) Pervasive Technology in Public SpaceThe Meaning of (Branded) Pervasive Technology in Public Space
The Meaning of (Branded) Pervasive Technology in Public Space
 
Betekenisvol Communiceren
Betekenisvol CommunicerenBetekenisvol Communiceren
Betekenisvol Communiceren
 
Hoorcollege Creative Marketing, CMD, jaar 2: Experience Marketing Fin Al
Hoorcollege Creative Marketing, CMD, jaar 2: Experience Marketing Fin AlHoorcollege Creative Marketing, CMD, jaar 2: Experience Marketing Fin Al
Hoorcollege Creative Marketing, CMD, jaar 2: Experience Marketing Fin Al
 
Betekenisvol Ontwerpen in de Stad: Betekenisvolle merkervaringen
Betekenisvol Ontwerpen in de Stad: Betekenisvolle merkervaringenBetekenisvol Ontwerpen in de Stad: Betekenisvolle merkervaringen
Betekenisvol Ontwerpen in de Stad: Betekenisvolle merkervaringen
 
Meaningful Advertising
Meaningful AdvertisingMeaningful Advertising
Meaningful Advertising
 

Recently uploaded

Expert Accessory Dwelling Unit (ADU) Drafting Services
Expert Accessory Dwelling Unit (ADU) Drafting ServicesExpert Accessory Dwelling Unit (ADU) Drafting Services
Expert Accessory Dwelling Unit (ADU) Drafting Services
ResDraft
 
一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理
一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理
一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理
h7j5io0
 
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Mansi Shah
 
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
708pb191
 
Design Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinkingDesign Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinking
cy0krjxt
 
Common Designing Mistakes and How to avoid them
Common Designing Mistakes and How to avoid themCommon Designing Mistakes and How to avoid them
Common Designing Mistakes and How to avoid them
madhavlakhanpal29
 
一比一原版(毕业证)长崎大学毕业证成绩单如何办理
一比一原版(毕业证)长崎大学毕业证成绩单如何办理一比一原版(毕业证)长崎大学毕业证成绩单如何办理
一比一原版(毕业证)长崎大学毕业证成绩单如何办理
taqyed
 
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
7sd8fier
 
Portfolio.pdf
Portfolio.pdfPortfolio.pdf
Portfolio.pdf
garcese
 
20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf
ameli25062005
 
Transforming Brand Perception and Boosting Profitability
Transforming Brand Perception and Boosting ProfitabilityTransforming Brand Perception and Boosting Profitability
Transforming Brand Perception and Boosting Profitability
aaryangarg12
 
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
n0tivyq
 
RTUYUIJKLDSADAGHBDJNKSMAL,D
RTUYUIJKLDSADAGHBDJNKSMAL,DRTUYUIJKLDSADAGHBDJNKSMAL,D
RTUYUIJKLDSADAGHBDJNKSMAL,D
cy0krjxt
 
Exploring the Future of Smart Garages.pdf
Exploring the Future of Smart Garages.pdfExploring the Future of Smart Garages.pdf
Exploring the Future of Smart Garages.pdf
fastfixgaragedoor
 
Research 20 slides Amelia gavryliuks.pdf
Research 20 slides Amelia gavryliuks.pdfResearch 20 slides Amelia gavryliuks.pdf
Research 20 slides Amelia gavryliuks.pdf
ameli25062005
 
一比一原版(UCB毕业证书)伯明翰大学学院毕业证成绩单如何办理
一比一原版(UCB毕业证书)伯明翰大学学院毕业证成绩单如何办理一比一原版(UCB毕业证书)伯明翰大学学院毕业证成绩单如何办理
一比一原版(UCB毕业证书)伯明翰大学学院毕业证成绩单如何办理
h7j5io0
 
National-Learning-Camp 2024 deped....pptx
National-Learning-Camp 2024 deped....pptxNational-Learning-Camp 2024 deped....pptx
National-Learning-Camp 2024 deped....pptx
AlecAnidul
 
Book Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for DesignersBook Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for Designers
Confidence Ago
 
一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理
一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理
一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理
7sd8fier
 
Top Israeli Products and Brands - Plan it israel.pdf
Top Israeli Products and Brands - Plan it israel.pdfTop Israeli Products and Brands - Plan it israel.pdf
Top Israeli Products and Brands - Plan it israel.pdf
PlanitIsrael
 

Recently uploaded (20)

Expert Accessory Dwelling Unit (ADU) Drafting Services
Expert Accessory Dwelling Unit (ADU) Drafting ServicesExpert Accessory Dwelling Unit (ADU) Drafting Services
Expert Accessory Dwelling Unit (ADU) Drafting Services
 
一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理
一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理
一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理
 
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
 
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
 
Design Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinkingDesign Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinking
 
Common Designing Mistakes and How to avoid them
Common Designing Mistakes and How to avoid themCommon Designing Mistakes and How to avoid them
Common Designing Mistakes and How to avoid them
 
一比一原版(毕业证)长崎大学毕业证成绩单如何办理
一比一原版(毕业证)长崎大学毕业证成绩单如何办理一比一原版(毕业证)长崎大学毕业证成绩单如何办理
一比一原版(毕业证)长崎大学毕业证成绩单如何办理
 
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
 
Portfolio.pdf
Portfolio.pdfPortfolio.pdf
Portfolio.pdf
 
20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf
 
Transforming Brand Perception and Boosting Profitability
Transforming Brand Perception and Boosting ProfitabilityTransforming Brand Perception and Boosting Profitability
Transforming Brand Perception and Boosting Profitability
 
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
 
RTUYUIJKLDSADAGHBDJNKSMAL,D
RTUYUIJKLDSADAGHBDJNKSMAL,DRTUYUIJKLDSADAGHBDJNKSMAL,D
RTUYUIJKLDSADAGHBDJNKSMAL,D
 
Exploring the Future of Smart Garages.pdf
Exploring the Future of Smart Garages.pdfExploring the Future of Smart Garages.pdf
Exploring the Future of Smart Garages.pdf
 
Research 20 slides Amelia gavryliuks.pdf
Research 20 slides Amelia gavryliuks.pdfResearch 20 slides Amelia gavryliuks.pdf
Research 20 slides Amelia gavryliuks.pdf
 
一比一原版(UCB毕业证书)伯明翰大学学院毕业证成绩单如何办理
一比一原版(UCB毕业证书)伯明翰大学学院毕业证成绩单如何办理一比一原版(UCB毕业证书)伯明翰大学学院毕业证成绩单如何办理
一比一原版(UCB毕业证书)伯明翰大学学院毕业证成绩单如何办理
 
National-Learning-Camp 2024 deped....pptx
National-Learning-Camp 2024 deped....pptxNational-Learning-Camp 2024 deped....pptx
National-Learning-Camp 2024 deped....pptx
 
Book Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for DesignersBook Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for Designers
 
一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理
一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理
一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理
 
Top Israeli Products and Brands - Plan it israel.pdf
Top Israeli Products and Brands - Plan it israel.pdfTop Israeli Products and Brands - Plan it israel.pdf
Top Israeli Products and Brands - Plan it israel.pdf
 

Service Design Thinks: Design Education at CMD Rotterdam

  • 1. Design, Innovation, and the Friction between Education and Practice Service Design Thinks, Amsterdam, March 30, 2011 Peter van Waart Rotterdam University of Applied Sciences (Hogeschool Rotterdam) School of Communication, Media and Information Technology Course Communication & Multimedia Design
  • 2. Peter van Waart Education Teacher Visual Arts Educational Science Experience in multimedia industry and market research Lecturer Experience Branding / Service Design / Pervasive Design Researcher Human Centered ICT ..short bio Rotterdam University of Applied Sciences (Hogeschool Rotterdam) School of Communication, Media and Information Technology Course Communication & Multimedia Design / Research Group Human Centered ICT
  • 3. Design Education at Communication & Multimedia Design Innovation and the Friction between Education and Practice
  • 4. Design Education at Communication & Multimedia Design Innovation and the Friction between Education and Practice
  • 5. Design of technology for interactions between humans - artefacts - brands
  • 7. Education versus practice Student (after 3rd years internship): “Why should I come back to school?!” Lecturer: “Uhm…? …because we offer you ‘something’ practice can never do?” Lecturer to lecturer: “What should that ‘something’ be?”
  • 8.
  • 9. DesignThis! Team during DareThis!-event
  • 10. Connect to intrinsic motivation Lecturer: “What do you do as a hobby?” Student: “I make burn outs with my racing car” Lecturer: “…?”
  • 11. Intrinsic motivation Student: “I want to make a movie, but what should it be about?”
  • 12.  
  • 13.  
  • 14. Important: Make sure learning is fun!
  • 16. … and failure (although not for this 3D printer!)
  • 18. Interdisciplinary collaboration in Innovation Lab Interactive installation at TEDxYouth
  • 19. Interdisciplinary collaboration in Innovation Lab Interactive map for urban development of the Heijplaat area in Rotterdam
  • 20.  
  • 21. Design Education at Communication & Multimedia Design Innovation and the Friction between Education and Practice
  • 22. Rapid developments in the practice of interaction design 2010 2011 2012 2013 2014 2015 2009 2008 2007 2006 2005 websites off-line vs. online mobile services location-based environments hybrid 3D-TV Internet of Things I-Pad Internet of Users
  • 23. Rapid technological developments in practice and the educational curriculum 2010 2011 2012 2013 2014 2015 2009 2008 2007 2006 2005 student cohort 2007 start of course graduation 3D-TV Internet of Things I-Pad Internet of Users
  • 24. Relation Education - Practice education 2010 2011 2012 2013 2014 2015 2009 2008 2007 2006 2005 student cohort 2007 practice
  • 25. Reproduction of existing practice… education 2010 2011 2012 2013 2014 2015 2009 2008 2007 2006 2005 practice
  • 26. … or prepare for the future! education 2010 2011 2012 2013 2014 2015 2009 2008 2007 2006 2005 practice
  • 27. … or prepare for the future! education 2010 2011 2012 2013 2014 2015 2009 2008 2007 2006 2005 practice Sure, … but how?
  • 28. Distinct (sustainable) attitude from (getting out-dated) knowledge and skills
  • 30. Now…who is innovative here? Student: “I am looking for a graduation position for my research on experience brands in interactive environments” Design agency: “Uhm…our client needs a website…can you design one?”
  • 31.
  • 32. Peter van Waart [email_address] http://nl.linkedin.com/in/petervanwaart/ @petervanwaart Hogeschool Rotterdam Instituut voor Communicatie, Media en Informatie Technologie Opleiding Communication & Multimedia Design Lectoraat Human Centered ICT [email_address] www.humancenteredict.nl