Debating about design in the social media of business seems aimed at designing Design itself; but the results so far are not very persuasive. This is a significant knowledge management problem.
Designing Interactions / Experiences: Reflection in ActionItamar Medeiros
This is the explanation of the Reflection-in-Action component of the completion criteria of the "Designing Interactions / Experiences" module I’m teaching at Köln International School of Design of the Cologne University of Applied Sciences, which I’m honored to give by invitation of Professor Philipp Heidkamp.
This is the 5th (fifth) lecture of the "Designing Interactions / Experiences" module I’m teaching at Köln International School of Design of the Cologne University of Applied Sciences, which I’m honored to give by invitation of Professor Philipp Heidkamp. In this presentation we discuss the different design artifacts typically produced during the ideation stage
Any interested Business Analyst in Agile Framework would discover what is the essence of Agile philosophy and how to adopt it`s values in the team and shed light on the other philosophies and their primary focus and methods, then demonstrate what is the practice of business analysis, why having a business analyst in Agile team, what to expect from this role, and the main characteristics and attributes of good BA. closing with the most effective way to define the requirements using Behaviour Driven Development (BDD) method.
This is the 4rd (fourth) lecture of the "Designing Interactions / Experiences" module I’m teaching at Köln International School of Design of the Cologne University of Applied Sciences, which I’m honored to give by invitation of Professor Philipp Heidkamp. In this presentation we discuss how to use different data visualization techniques to facilitate decision making
Designing Interactions / Experiences: Reflection in ActionItamar Medeiros
This is the explanation of the Reflection-in-Action component of the completion criteria of the "Designing Interactions / Experiences" module I’m teaching at Köln International School of Design of the Cologne University of Applied Sciences, which I’m honored to give by invitation of Professor Philipp Heidkamp.
This is the 5th (fifth) lecture of the "Designing Interactions / Experiences" module I’m teaching at Köln International School of Design of the Cologne University of Applied Sciences, which I’m honored to give by invitation of Professor Philipp Heidkamp. In this presentation we discuss the different design artifacts typically produced during the ideation stage
Any interested Business Analyst in Agile Framework would discover what is the essence of Agile philosophy and how to adopt it`s values in the team and shed light on the other philosophies and their primary focus and methods, then demonstrate what is the practice of business analysis, why having a business analyst in Agile team, what to expect from this role, and the main characteristics and attributes of good BA. closing with the most effective way to define the requirements using Behaviour Driven Development (BDD) method.
This is the 4rd (fourth) lecture of the "Designing Interactions / Experiences" module I’m teaching at Köln International School of Design of the Cologne University of Applied Sciences, which I’m honored to give by invitation of Professor Philipp Heidkamp. In this presentation we discuss how to use different data visualization techniques to facilitate decision making
The Complexity Curve: How to Design for Simplicity (SXSW, March 2012)Dave Hogue
Interfaces and devices are providing more and more power and functionality to people, and in many cases this additional power is accompanied by increasing complexity. Although people have more experience and are more sophisticated, it still takes time to learn new interfaces, information, and interactions. Although we are able to learn and use these often difficult interfaces, we increasingly seek and appreciate simplicity.
The Complexity Curve describes how a project moves from boundless opportunity and wonderful ideas to requirements checklists and constraints then finally (but only rarely) to simplicity and elegance. Where many projects call themselves complete when the necessary features have been included, few push forward and strive to deliver the pleasing and delightful experiences that arise from simplicity, focus, and purpose.
David M. Hogue, Ph.D. - VP of Experience Design, applied psychologist, and adjunct faculty member at San Francisco State University - introduces the Complexity Curve, discuss why our innovative ideas seem to fade over the course of a project, explain why "feature complete" is not the same as "optimal experience", and offer some methods for driving projects toward simplicity and elegance.
Comments on twitter at #SXsimplerUX
Audio available at:
http://schedule.sxsw.com/2012/events/event_IAP13657
Design Thinking + Agile UX + Agile Development Chris Becker
A Learning Lunch Lecture overviewing the Design Thinking process and how it aligns with Agile Development. A short review of the design process and how UX and Agile work great together.
Building the User Experience Community at SDLPhilipp Engel
This presentation describes how we built an in-house user experience community at SDL. We started small, with the literal UX team of one, but grew and expanded the team and the discipline over the last 6 years.
In this presentation, we summarize what worked for us and share experiences and best practices. Not only to inspire other user experience teams, but any discipline in a large scale software development organization that intends to grow from a handful of disconnected experts into a strong internal community.
Presentation given to IxDA Singapore on art of persuasive design.
Is your landing page conversion rate low? Do users keep missing your big “Subscribe” button? Do users miss your cross-sell popup? Chances are this lack of action has got to do with low motivation. People may not be motivated even if you make the font size bigger. Motivation is driven by internal, emotional triggers rather than external ones.
The good news is that we can use the science of influence and persuasion to motivate people to take action. We call this the art of persuasive design.
In this session, we will share examples of persuasive design strategies such as reciprocity and social proof to drive action.
Beyond Co-design. How open collaboration formats can enhance your design proc...johanna kollmann
Open collaboration formats offer insights on how to engage, collaborate and bring ideas. This talk, presented at EuroIA 2010 (http://www.euroia.org/Programme.aspx) explores how co-creation formats like hackdays or design challenges can be used to enhance a co-design process, involving (lead) users, colleagues or clients.
Design to improve, empower, and fulfill (UX India 2017 keynote)Steve Fadden
Designers have incredible powers - from understanding diverse stakeholder needs, exploring new ways to solve problems, and implementing solutions to help people accomplish their goals like never before. But with these powers come great responsibilities, and we should go further than solving business problems, improving product usability, and increasing user satisfaction. We need to consider the larger contexts in which we design, and ensure that our work is effective for audiences we can’t immediately discern. By enabling people to achieve success without sacrificing their abilities, designers can better improve, empower, and fulfill.
Web Application Visual Design for Non-DesignersTania Schlatter
This presentation was part of a seminar for Boston CHI Professional Development Day, March, 2011
The goal of the course was to provide an overview of the "tools" for achieving consistency, hierarchy and personality in web application visual design – placement, color, typography and imagery.
UserTesting 2016 webinar: Research to inform product design in Agile environm...Steve Fadden
Designing in agile environments demands many decisions be made in short periods of time. Informing these decisions with formative research enhances our understanding what we’re building, from the viability of concepts, to the effectiveness of designs, to the ultimate success of our solutions.
Content Experience Leadership: Transforming Your Organization for Content Exc...Andrea L. Ames
Half-day workshop for TCUK 2015. An exploration of content ecosystem and the critical factors across the ecosystem that can enable teams to design and deliver high-value content, communicate that to the business or client, and measure the impact.
Slides from a training session introducing UX concepts to Business Analysts. This includes:
* An explanation of what User Experience involves
* How to include "contextual inquiry" into requirements gathering
* What "Information Architecture" is and how to manage findability and discoverability
* A brief introduction to Usability Testing
Practicing What We Preach: designing usage centered deliverablesAviva Rosenstein
Slides and worksheets from a workshop presented at the IA Summit, 2011
During any product development process, interaction designers and researchers must communicate with internal and external team members and decision makers. All too often we talk the UX talk but we forget to walk the UX walk: we send out deliverables without thinking about our needs, the needs of the recipients and what we want to achieve.
Creating design deliverables that address the needs, goals and constraints of those team members will enhance your credibility as a design expert while improving the overall effectiveness of your organization.
This presentation includes a lean framework for understanding users' needs and goals that can help you design the right deliverable (or interface) at the right time for any working environment.
Seen in quotes, "Service Design" sounds a rallying cry for a purpose of service, but too often at a high price: confusing the definitions of both service and design. This is a good time to intervene.
The Complexity Curve: How to Design for Simplicity (SXSW, March 2012)Dave Hogue
Interfaces and devices are providing more and more power and functionality to people, and in many cases this additional power is accompanied by increasing complexity. Although people have more experience and are more sophisticated, it still takes time to learn new interfaces, information, and interactions. Although we are able to learn and use these often difficult interfaces, we increasingly seek and appreciate simplicity.
The Complexity Curve describes how a project moves from boundless opportunity and wonderful ideas to requirements checklists and constraints then finally (but only rarely) to simplicity and elegance. Where many projects call themselves complete when the necessary features have been included, few push forward and strive to deliver the pleasing and delightful experiences that arise from simplicity, focus, and purpose.
David M. Hogue, Ph.D. - VP of Experience Design, applied psychologist, and adjunct faculty member at San Francisco State University - introduces the Complexity Curve, discuss why our innovative ideas seem to fade over the course of a project, explain why "feature complete" is not the same as "optimal experience", and offer some methods for driving projects toward simplicity and elegance.
Comments on twitter at #SXsimplerUX
Audio available at:
http://schedule.sxsw.com/2012/events/event_IAP13657
Design Thinking + Agile UX + Agile Development Chris Becker
A Learning Lunch Lecture overviewing the Design Thinking process and how it aligns with Agile Development. A short review of the design process and how UX and Agile work great together.
Building the User Experience Community at SDLPhilipp Engel
This presentation describes how we built an in-house user experience community at SDL. We started small, with the literal UX team of one, but grew and expanded the team and the discipline over the last 6 years.
In this presentation, we summarize what worked for us and share experiences and best practices. Not only to inspire other user experience teams, but any discipline in a large scale software development organization that intends to grow from a handful of disconnected experts into a strong internal community.
Presentation given to IxDA Singapore on art of persuasive design.
Is your landing page conversion rate low? Do users keep missing your big “Subscribe” button? Do users miss your cross-sell popup? Chances are this lack of action has got to do with low motivation. People may not be motivated even if you make the font size bigger. Motivation is driven by internal, emotional triggers rather than external ones.
The good news is that we can use the science of influence and persuasion to motivate people to take action. We call this the art of persuasive design.
In this session, we will share examples of persuasive design strategies such as reciprocity and social proof to drive action.
Beyond Co-design. How open collaboration formats can enhance your design proc...johanna kollmann
Open collaboration formats offer insights on how to engage, collaborate and bring ideas. This talk, presented at EuroIA 2010 (http://www.euroia.org/Programme.aspx) explores how co-creation formats like hackdays or design challenges can be used to enhance a co-design process, involving (lead) users, colleagues or clients.
Design to improve, empower, and fulfill (UX India 2017 keynote)Steve Fadden
Designers have incredible powers - from understanding diverse stakeholder needs, exploring new ways to solve problems, and implementing solutions to help people accomplish their goals like never before. But with these powers come great responsibilities, and we should go further than solving business problems, improving product usability, and increasing user satisfaction. We need to consider the larger contexts in which we design, and ensure that our work is effective for audiences we can’t immediately discern. By enabling people to achieve success without sacrificing their abilities, designers can better improve, empower, and fulfill.
Web Application Visual Design for Non-DesignersTania Schlatter
This presentation was part of a seminar for Boston CHI Professional Development Day, March, 2011
The goal of the course was to provide an overview of the "tools" for achieving consistency, hierarchy and personality in web application visual design – placement, color, typography and imagery.
UserTesting 2016 webinar: Research to inform product design in Agile environm...Steve Fadden
Designing in agile environments demands many decisions be made in short periods of time. Informing these decisions with formative research enhances our understanding what we’re building, from the viability of concepts, to the effectiveness of designs, to the ultimate success of our solutions.
Content Experience Leadership: Transforming Your Organization for Content Exc...Andrea L. Ames
Half-day workshop for TCUK 2015. An exploration of content ecosystem and the critical factors across the ecosystem that can enable teams to design and deliver high-value content, communicate that to the business or client, and measure the impact.
Slides from a training session introducing UX concepts to Business Analysts. This includes:
* An explanation of what User Experience involves
* How to include "contextual inquiry" into requirements gathering
* What "Information Architecture" is and how to manage findability and discoverability
* A brief introduction to Usability Testing
Practicing What We Preach: designing usage centered deliverablesAviva Rosenstein
Slides and worksheets from a workshop presented at the IA Summit, 2011
During any product development process, interaction designers and researchers must communicate with internal and external team members and decision makers. All too often we talk the UX talk but we forget to walk the UX walk: we send out deliverables without thinking about our needs, the needs of the recipients and what we want to achieve.
Creating design deliverables that address the needs, goals and constraints of those team members will enhance your credibility as a design expert while improving the overall effectiveness of your organization.
This presentation includes a lean framework for understanding users' needs and goals that can help you design the right deliverable (or interface) at the right time for any working environment.
Seen in quotes, "Service Design" sounds a rallying cry for a purpose of service, but too often at a high price: confusing the definitions of both service and design. This is a good time to intervene.
A complexity approach to managing technology enabled business transformation ...Mikkel Brahm
Practical experience on how transformation change supposedly should work according to orthodox theory - and how I experience to work out in practice including recent experience of scaled lean agile in Nordea.
How Health Leaders Can Use Word Clouds to Achieve Thier MissionsDouglas Anderson
Provides an overview on how strategic health leaders can use of word clouds by leaders and others is a soft skill strategy to achieve their mission and vision.can be used for education and mentoring sessions.
This is the Second out of Seven Articles
co -written by
Steinar Valade-Amland and myself
on
Design Thinking, Design Management
and how to coordinate both strategically .
If you miss number 1/7 send me an email bbm@designence.com and I will send it to you .
Discovering how Enterprise Design Thinking is a powerful approach to innovation and brand differentiation, focused on creating experiences that delight customers. Design Thinking adds three core practices to traditional approaches: Hills, playbacks, and sponsor users
The Knowledge Sharing Canvas is an accessible, efficient and participatory toolkit for knowledge enthusiasts to succeed in analysing, designing, developing, implementing and evaluating a Knowledge Sharing Network. Describe your own key clients use cases (status, metrics, complication, resolution, aspiration).
Design thinking is not “us versus them or us”, but on behalf of them. It’s close to user’s experience and mind. Let’s Design thinking, before development leads to a dead end.
Design Thinking is the confidence that everyone can be part of creating a more desirable future, and a process to take action when faced with a difficult challenge. That kind of optimism is well needed in education.
[UserTesting Webinar] Design Thinking & Design Research at Credit KarmaUserTesting
Yasmine Khan, Lead Design Researcher at Credit Karma, walks us through the different types of research her team performs and the impact it's made on the company’s product and the people who build it. She'll also unpack the way in which collaborative Design Thinking workshops and mini-museums make research more impactful and enhance team learning.
Strategic structures for aligning Cooperation_the Enterprise.pdfMalcolm Ryder
A comparison of four different organizational models for co-operative pursuit of goals. Emphasis is on distinguishing "enterprise" as a specific configuration rather than as a catch-all synonym for "business".
Inclusion is the Equity of Diversity 04.19.23.pdfMalcolm Ryder
In a society that contains multiple cultures, the ideas of multi-culturalism and diversity appear to be the same goal, but social behaviors have their own systems outside of culture that predispose inclusion or exclusion at any level of community. This description navigates and categorizes the constellation of terms and dynamics presumed to characterize equitable inclusivity in a heterogeneous culture.
A Semantic Model of Enterprise Change.pdfMalcolm Ryder
This presentation is a distillation of language used to describe the scope and configuration of change managed at the enterprise level. Its goal was to find a way to drastically reduce the vocabulary necessary to model managed change, and to have the model be far more intuitively familiar.
Being simple-minded about complexity does not help to understand it nor to work with it successfully. This breakdown abstracts and compiles the many aspects of recognizing, creating, and managing with complexity as is consistent across many different domains of effort.
As examples of wheels not needing to be reinvented, medicine and technical support both have profound and extensive practice knowledge in seeing through symptoms to causes, for problem-solving. That experience feeds back lessons learned into future designs of environments, processes and products or services - but also into problem-solving itself. This discussion arranges various aspects of that learning into a practical reference for maturing the decision-making capability needed on demand. This arrangement is work in progress.
We accept that everyone has Bias, and the study of that is exhaustive if not complete. But we continue to ask Why we have bias; the answer is that we need it.
Change Management now requires a new perspective on management itself, to cope with the new normal of increasingly frequent and varied demand for change.
Alignment of Value and Performance - Reference modelMalcolm Ryder
Performance is meaningless unless it also amounts to needed value. The activity that generates this relationship is visible in a hierarchy of logical dependencies. The vocabulary for this visibilty is already very common; here it is also fully disambiguated.
As opposed to execution, delivery, and other common terms of progression, "production" is a perspective that directly relies on designing continuous value-driven activity, not on achieving a single prescribed outcome. Enabling active capability is the management concern, and value creation is the experience.
Management's relationship to complexity is clarified in this short piece based on revisiting basic definitions. No special domain expertise is required but the argument applies to all domains.
A meeting is a group behavior, and the value of the meeting will depend on why people will do what they do with it. This framework explains the cause and effect linkages occurring within a meeting that actually is needed instead of merely held.
Not all workgroups are teams, and teams may not be enough to cover the work needed to meet requirements. This framework identfies the scale of workgroup and scope of requirements that distinguishes one type of workgroup from another.
Waterfall was never so much of a development management method addressing a customer demand issue. Rather, it is a build management method addressing a product management issue. See how.
The future of work depends on the future of managed change. This overview identifies why work, as arranged by organizations, is modified both in practice and policy but must become focused primarily on why the worker works.
The design and redesign of organizations today more regularly pursues agility, but very often it thinks that a given model will cause it, rather than discovering its best model from knowing what agility needs. This discussion surveys the underpinning archihtecture of agility, from which to cultivate or discover a site's appropriate model(s).
The purpose of organization is to influence effectiveness, and the logic behind that is practiced through the model of organization. This notebook compiles a common logic behind all models of organization.
Managed Change efforts overall still fail at 66% to 75% of the time. This means that the prevailing perspective on how to "make" change is defeating most other factors. Here's why.
Diagramming of the key conditions and initiatives and objectives that combine to produce organizations that are holisiticaly designed for change. Consolidates the strategy, architecture and knowledge analyses from the systems thinking and design thinking perspectives.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Decormart Studio is widely recognized as one of the best interior designers in Bangalore, known for their exceptional design expertise and ability to create stunning, functional spaces. With a strong focus on client preferences and timely project delivery, Decormart Studio has built a solid reputation for their innovative and personalized approach to interior design.
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
2. Experience, Designed
Recently we saw yet another online
debate concerning how to “properly”
identify different but interconnected
realms of “design”.
The disputed turfs ranged from UI to
UX, Service Design, Systems Design, and
(according to many), CX.
Most of the debate consisted of which
argued distinctions were the “correct”
way to segment the scope of design.
Floating above the debate, the apparent
question is, why does this segmentation
matter, or at least, who cares?
The answer we propose is that they
differentiate levels of interaction that
collectively account for the potential
overall experience made available or,
conversely, found unavailable.
Those differences ought to be
describable in ordinary language and
probably would quell much of the
debate if they were.
For example, if UI=controls, then
UX=function, Service=effect,
Systems=environment, and CX=impact.
It’s not hard to understand how these
differences are related.
4. The Who Cares Test
Each of those differences (the levels
in the stack diagram) can be
intentionally organized – separately
(independently) and together
(dependently).
Each difference can be changed
separately, in order to create, restore
or improve an overall resulting
experience in some way that another
difference alone cannot.
Casually speaking, each difference is
either a problem to solve or an
option to provide, “by design”…
Those differences correspond (or,
contribute) to other aspects of
experience that, under pressure of
desire or need, determine whether
something is preferable
(appropriate) or not preferable.
Those corresponding aspects include
utility, quality, value, safety, and
others.
Above and beyond possession,
application or consumption,
preference is the target future state
(experience) that drives design.
5. Problematic Knowledge
Too often in the online debating, the key
correspondences (utility, quality, value, safety,
and other) were not openly stated as the source
of a commenter’s point of view.
An additional problem was that commenters did
not clearly state their Roles as the perspective
they brought to their reactions to original posts.
Participation in debate can be motivated by
many things ranging from real research to
simple self-promotion.
Meanwhile, not everyone has degrees or
certifications, or even adequately broad skills by
trial-&-error in design. But every participant in
the debate somehow either has or wants
responsibility for design.
Additionally, in the online dialogue,
commenters (responders) often simply changed
the topic with or within their comments…
These problems made much of the debate
counter-productive, creating and adding as
much confusion as there was any clarity to be
gained.
Unmoderated debate does not provide much
structure or filter to help prioritize one thing
over another.
But if we assume that open-source knowledge
and self-service knowledge are viable pursuits,
then the confusion is worth resolving and
thereafter avoiding.
We decided to try to sort things out.
6. Debates about Designing
The underlying generic themes about
design were to “adopt it”, “gain advantage
with it”, “do a good job at it”, and “comply
with best practice for it”.
Those seem like broadly acceptable ideas.
But in the near-continual online re-
examining of design, there is both positive
and negative interaction and reaction
among people.
Some seem intent on making design more
universally and explicitly “regular” –
therefore more widely deployable and
predictably controllable.
Others imply that it is perhaps too complex
for most people to tame and that its
effectiveness depends on who is doing it.
But challenges in the discussions usually
pitted the speaker’s attitude against the
reader’s (commenter’s) acceptance.
Speakers (authors of original posters)
typically offered inspiration, endorsement,
instruction, or dogma with their assertions
about design or designing.
Theme about Design or
Designing
Attitude of Message
Adopt Inspiration
Gain Endorsement
Perform Instruction
Comply Dogma
7. Design Messages
Theme about Design or Designing Attitude of Message
Adopt Inspiration
Gain Endorsement
Perform Instruction
Comply Dogma
But nothing provoked push-back faster than someone saying “How To…”
Speakers covered a range of generally accepted ideas.
8. Deconstructing the Debates
But nothing provoked push-back to
speakers’ statements faster than
posts saying “How To…”
We extracted, the How To Design
topics without regard to particular
domains, schools, or industries.
We also noted each topic’s
distinctive association with certain
issues and roles.
Then we mapped them against the
apparent types and degrees of
acceptance and attitudes.
See tables below.
What is being discussed?
models
procedures
requirements
technique
type
ideation
demand
9. A completely unscientific survey of posts
about “design” on business social media gave
the following general categories of “topics”.
This range of issues, taken altogether,
appears to be an open-ended discussion
aimed at designing “design” itself –through
either refining or replacing whatever has
been prevalent in the “groupthink” so far.
Topic (generic) What is being discussed? Who’s talking/listening?
How to design: process Models Teachers, Instructors
How to design correctly Procedures Auditors, Students
How to design well Requirements Practitioners, Developers
How to design smartly Technique Managers, Consultants
How to design <item X> Type Experts, Specialists
How to design uniquely Ideation Creators, Inventors
How to design profitably Demand Marketers, Suppliers
In the near-continual online re-examining of design,
there is both positive and negative interaction and
reaction among people. Some seem intent on
making design more universally and explicitly
“regular” – therefore more widely deployable and
predictably controllable. Others imply that it is
perhaps too complex for most people to tame and
that its effectiveness depends on who is doing it.
Design Ideas
10. SKEPTICISM
The idea being asserted was
clearly debatable regardless of its
attractiveness
HOPEFULNESS
The idea being asserted was
strongly and aspirationally
attractive regardless of current
validation
COMPETITION
The idea being asserted was
contradictory to the reacting
reader’s own preferred idea
ADVOCACY
The idea being asserted was
attractive as a proposed
standard or solution
dogmainspiration endorsement instruction
reject
consider
agree
Reader’sacceptance
Speaker’s attitude
Decoding the Commentary
Commentary about design or designing came from people in all different roles. But when a given
post asserted something, reactions to it fell into four broad categories. We saw this happen as a
pattern of associations between the poster’s attitude and the reader’s disposition.
12. SKEPTICISM
HOPEFULNESS
COMPETITION
SOLUTION
THE WHO CARES TEST:
Ideas vs. Professionals
dogmainspiration endorsement instruction
reject
consider
agree
teachers
auditors
auditorspractitioners
managers
experts
experts
creators
creators
marketers
managers
marketers
Reader’sacceptance
Speaker’s attitude
teachers
practitioners
Topics about design and designing:
speakers assert things for various
reasons; readers react according to
their predisposition and what they
are looking for.
13. SKEPTICISM
HOPEFULNESS
COMPETITION
SOLUTION
THE WHO CARES TEST:
Ideas vs. Roles
dogmainspiration endorsement instruction
reject
consider
agree
instructors
students
studentsdevelopers
consultants
specialists
specialists
inventors
inventors
suppliers
consultants
suppliers
Reader’sacceptance
Speaker’s attitude
instructors
developers
Topics about design and designing:
speakers assert things for various
reasons; readers react according to
their predisposition and what they
are looking for.