Design to improve, empower, and fulfill (UX India 2017 keynote)
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Designers have incredible powers - from understanding diverse stakeholder needs, exploring new ways to solve problems, and implementing solutions to help people accomplish their goals like never before. But with these powers come great responsibilities, and we should go further than solving business problems, improving product usability, and increasing user satisfaction. We need to consider the larger contexts in which we design, and ensure that our work is effective for audiences we can’t immediately discern. By enabling people to achieve success without sacrificing their abilities, designers can better improve, empower, and fulfill.
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Design to improve, empower, and fulfill (UX India 2017 keynote)
- 2. Principal Researcher & Director, Analytics UX Research, Salesforce Lecturer, UC Berkeley School of Information Steve Fadden, Ph.D.
- 3. Ref: https://quotesondesign.com/jeffrey-veen-2/ “I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving.” Jeffrey Veen, True Ventures
- 11. “Problems by their nature are born out of existing systems, so by layering a bespoke solution onto problems we may inadvertently reinforce those systems, whether we believe in their effectiveness or not.” Rob Peart, Testbed 11Ref: Peart, R. 2017. Why design is not problem solving + design thinking isn’t always the answer, at: https://eyeondesign.aiga.org/why-design-is-not-problem-solving-design-thinking-isnt-always-the-answer/
- 12. 12 Understanding Image: Tufte, E.R. 2001. The visual display of quantitative information, Graphics Press.
- 13. 13 Understanding Image: Tufte, E.R. 2001. The visual display of quantitative information, Graphics Press, https://eccentricroadside.blogspot.sg/2012/06/all-its-quacked-up-to-be-big-duck-of.html?m=1
- 15. Company description • We are a dominant engineering firm that boasts many leading clients. • We are determined to stand apart from the competition. Qualifications • Strong communication and influencing skills. • Ability to perform individually in a competitive environment. • Superior ability to satisfy customers and manage company’s association with them. • Bachelor of Engineering degree or higher from recognized university. • Registered as a Professional Engineer. Responsibilities • Direct project groups to manage project progress and ensure accurate task control. • Determine compliance with client’s objectives. • Create quality engineering designs. 15 Communicating Ref: Gaucher, D., Friesen, J., & Kay, A. 2011. Evidence that gendered wording in job advertisements exists and sustains gender inequality. Journal of Personality and Social Psychology, 101 (1), 109 –128
- 16. Company description • We are a community of engineers who have effective relationships with many satisfied clients. • We are committed to understanding the engineering sector intimately. Qualifications • Proficient oral and written communication skills. • Collaborates well, in a team environment. • Sensitive to clients’ needs, can develop warm client relationships. • Bachelor of Engineering degree or higher from recognized university. • Registered as a Professional Engineer. Responsibilities • Provide general support to project teams in a manner complimentary to the company. • Help clients with construction activities. • Create quality engineering designs. 16 Communicating Ref: Gaucher, D., Friesen, J., & Kay, A. 2011. Evidence that gendered wording in job advertisements exists and sustains gender inequality. Journal of Personality and Social Psychology, 101 (1), 109 –128
- 18. "Success is not checking a box. Success is having an impact. If you complete all tasks and nothing ever gets better, that's not success.” Christina Wodtke, Boxes and Arrows founder, Information Architecture Institute co-founder 18Ref: @cwodtke (Twitter), April 29, 2015
- 19. Problems worth solving 19Image: https://biia-lou.deviantart.com/art/Keep-Calm-and-Design-214271638
- 21. Productivity ↓ Task switching ↓ Negative emotion ↑ Task memory Meditation 21Ref: Levy, D.M., Wobbrock, J.O., Kaszniak, A.W., & Ostergren, M. 2012. The effects of mindfulness meditation training on multitasking in a high-stress information environment. Proceedings of Graphics Interface, 45-52. Image: https://pxhere.com/en/photo/1394621
- 23. Ref: https://www.brainyquote.com/quotes/quotes/e/elizabethk643324.html “We live in a society bloated with data yet starved for wisdom. We're connected 24/7, yet anxiety, fear, depression and loneliness is at an all-time high.” Elizabeth Kapu'uwailani Lindsey, Mapping the Human Story 23
- 24. Cognitive diversity ↑ Creativity ↓ Groupthink Culture 24Ref: Harford, T. 2016. Messy: The power of disorder to transform our lives, Riverhead Books. Image: https://www.flickr.com/photos/cydcor/9323706832
- 25. Assess designs Identify first impressions Awareness 25Ref: http://gender-decoder.katmatfield.com/
- 26. Reflection Conduct pre-mortems Ask “what else?” Use tools Debiasing 26Ref: Soll, J.B., Milkman, K.L., & Payne, J.W. 2015. Outsmart your own biases, Harvard Business Review at: https://hbr.org/2015/05/outsmart-your-own-biases Image: Ref: http://gender-decoder.katmatfield.com/
- 27. Maximize data ink Design primary message Communicate honestly Clarification 27Ref: Stinson, L. 2017. The nerdy charm of artisanal, hand-drawn infographics, Wired (Feb. 15): https://www.wired.com/2017/02/nerdy-charm-artisanal-hand-drawn-infographics/ Image: http://monachalabi.com/illustrations/
- 29. Multiple channels Highlight/Lowlight Prioritize Differentiation 29Image: iOS 11.0.3 settings
- 30. Anticipatory design Predict likely actions Indicate consequences Anticipation 30Ref: Busche, L. 2015. What you need to know about anticipatory design, at: https://www.smashingmagazine.com/2015/09/anticipatory-design/ Image: Amazon.com (October 2017), https://en.wikipedia.org/wiki/Office_Assistant#/media/File:Clippy-letter.PNG
- 32. Equitable Use Flexibility in Use Simple and Intuitive Use Perceptible Information Universal Design 32Ref: http://universaldesign.ie/What-is-Universal-Design/The-7-Principles/ Image: https://www.pinterest.com/pin/68732910727/ Tolerance for Error Low Physical Effort Size and Space for Approach and Use
- 33. “We spend a lot of time designing the bridge, but not enough time thinking about the people who are crossing it.” Prabhjot Singh, Director, Arnhold Institute for Global Health 33Ref: http://www.unhcr.org/innovation/10-tweetable-quotes-that-will-spark-your-design-thinking/
- 35. 35 Belmont Report Ref: The National Commission for the Protection of Human Subjects of Biomedical and Behavioral Research. 1978. The Belmont Report: Ethical principles and guidelines for the protection of human subjects of research. Bethesda, MD. Image: https://archive.org/details/belmontreporteth00unit
- 36. 36 Basic principles Respect for persons Beneficence Justice Ref: The National Commission for the Protection of Human Subjects of Biomedical and Behavioral Research. 1978. The Belmont Report: Ethical principles and guidelines for the protection of human subjects of research. Bethesda, MD. Image: https://www.flickr.com/photos/23024164@N06/2993512484
- 37. 37 Application Informed consent Image: https://founterior.com/lovely-welcoming-ideas-entry-door/
- 40. 40 Application Stated risks and benefits Image: https://pixabay.com/en/caution-tape-yellow-warning-danger-642510/
- 41. Summary Ethics principles and applications Research and design to support ● Focusing ● Understanding ● Attending ● Accessing
- 43. Credits Special thanks to all the people who made and released these resources for free: × Presentation template by SlidesCarnival × Watercolor textures by GraphicBurguer 43