The document outlines a three-day training event focused on 'people-centered design' in health and wellness, hosted by the Bilbao Social Innovation Park. It aims to provide healthcare professionals with case studies, tools, and methodologies to foster innovation in their field, emphasizing understanding user needs and implementing human-centered design. The training also features hands-on workshops and expert insights to link social innovation with healthcare solutions.

1. Innovation and Design
Thinking in Health,
Healthcare and Wellness

2. “People Centered Design training on health, health care and wellness”
Hosted by the Social Innovation Park, Santurtzi (Bizkaia)
1 – 3th July 2012
For three days,
The Bilbao Social In-
novation Park will host
a “People Centered
Design training on
health, health care and
wellness” aimed at
providing participants
with inspiring ideas,
case studies, tools
and methodologies to
promote innovation on
their daily activity.
The Bilbao Social Innovation Park will open healthcare community. These solutions may
its facilities, labs and classrooms to health- include new products, services, environ-
care managers, innovators and individuals ments, organizations and new ways of inter-
responsible for promoting innovation within action.
major Basque private and public health orga-
nizations. The workshop will start by examining the
needs, dreams, and behaviors of the people
The main objectives of this training are the we want to be benefited from this new ap-
following: proach. How do we really listen and under-
stand what they need and aim for?
• Learning from the best case studies on
people centered health innovation Once we have identified a range of what is de-
• Nurturing innovation among frontline sirable, the training will focus on connecting
healthcare professionals potential solutions thought the lenses of fea-
• Linking the field of social innovation with sibility and viability.
the healthcare sector
An international top-level faculty will provide
in-depth case studies of disruptive innova-
tion, designed and implemented from the
point of view of practitioners and users. Ad-
ditionally, through hands-on workshops, par-
ticipants will learn about principles, methods
and tools that drive innovation on this field,
including human-centered and user-driven
design.
This training will present best case stud-
ies but also a selection of methodologies to
identify new innovative approaches for the

3. Program
DAY 1. Sunday. «Framing the right question is halfway to finding the right solution»
15:00 – 15:30h Wellcome and Registration O+berri
15:30 – 16:00h Aims and Programme Denokinn
Mind lab Experiences and Methods.
16:00 – 17:00h MindLab
How we can listen and understand?
Mind Lab
17:00 – 18:00h Team Work
Denokinn
18:00h End day 1
DAY 2. Monday. «Human Centered Design» Involving and empowering the users in Policies Innova-
tion of Health and Wellness
Kaiser Permanente Innovation Consul-
9:00 – 10:30h Laura D. Janisse. Kaiser Permanente
tancy Experiences.
10:30 – 11:00h O+berri. Local Experiences Roberto Nuño. O+berri
11:00 – 11:30h Cofee break
11:30 – 13:00h Team Work Denokinn
13:00 – 13:30h Team Works Feed Back
13:30 – 14:30h Lunch
NESTA. People powered health pro-
14:30 – 15:30h Halima Khan. NESTA
gram
15:30 – 16:30h YOUNG FOUNDATION Experiences John Loder. Young Foundation
16:00 – 17:30h Team Work Nesta and Young Foundation
17:30 – 18:30h Team Work Feed Back
18:30h End Day 2
DAY 3. Thursday. «What is technically and organizationally feasible and viable?»
9:30 – 10:15h DIGIPEN experiences Samir Abou. Digipen
Massachusetts Institute of Technology
10:15 – 10:45h MIT
Experiences
10:45 – 11:00h Saiatu Program. Paliative Care Denokinn
11:00 – 11:30h Cofee break
11:30 – 12:30h Team Work Denokinn
12.30 – 13:00h Team Work Feed Back
13:00 – 13:30h Conclusions O+berri
13:30h LUNCH
End Day 3 O+berri
• Registration fee: 500 euro (a grants programme will be available)
• Include: training, transport to Santurtzi, catering and teaching materials
• Contact: jriano@denokinn.eu
• Contact person: Javier Riaño
• Address: Polígono El Árbol 25-26. 48980 Santurtzi, Bizkaia (Spain)
• Phone: 00 34 944938125

4. What’s Social Innovation Park?
SI Park, located in the Bilbao metropolitan
area, is a meeting space to identify and pur-
sue new projects of large-scale social innova-
tion.
SI Park’s mission is to provide the best space
for the development of innovative social
projects and to identify new opportunities to
boost the social and business environment.
SI Park hosts third sector organizations, gov-
ernment and private companies aiming to in-
novate in that field.
Services and infrastructure
• G-LAB: Laboratory of creativity applied to
social innovation. It will identify emerging so-
cial trends using participatory processes and
offering innovative proposals to improve the
quality and efficiency of social services of-
fered by public administration.
• Innovation Social Academy: It will offer proj- • Social business generator and Business
ect-based training and immersion courses in incubator: SI Park is promoting a pilot project
specialized processes to improve the qual- led by DENOKINN to facilitate entrepreneur-
ity of services provided by social organiza- ship among disadvantaged groups from an
tions, institutions and companies in the park. innovative perspective, allowing these peo-
Powered by Social Innovation Exchange, The ple to teste their business in real life, without
Young Foundation and DENOKINN. losing their social benefits. It also houses a
business incubator.
Initiatives
• SI Park hosted the final phase of the initia-
tive promoted by European Commission
“10 Large-scale examples of socially inno-
vative successful initiatives”
• Palliative care: new social business spe-
cialized in home care for patients who are
nearing the end of life.
• Digipen Institute of Technology: SI Park
hosts the European campus of the pres-
tigious American college of video games
and digital art and animation in order to
develop a new economic sector in the ter-
ritory.
Once we have identified a range of what is de-
sirable, the training will focus on connecting
potential solutions thought the lenses of fea-
sibility and viability.