This editorial discusses the role of social services in integrated end-of-life care. It notes that most people in industrialized countries will die from chronic diseases and that end-of-life care is often fragmented and uncoordinated. It advocates for more home-based and palliative care models that address patients' broader needs and preferences. The editorial highlights a social innovation project in the Basque Country called SAIATU that provides 24/7 social and companionship services to support families at end of life. This integrated model has achieved reductions in health care utilization of around €8,000 per case by filling gaps between standard health and social services. The editorial argues that palliative care should be more holistic and include social