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Thinking “Inside The Box”
‫חשיבה‬"‫הקופסא‬ ‫בתוך‬"
Presented: Alon Harris, Systematic Inventive Thinking
My Goals Today
Introduce You To
A New “Mind-Set”
for Innovation
Introduce You To A
New “Tool-Set”
for Innovation
Please Stand Up
Brainstorming / ‫מוחות‬ ‫סיעור‬
Can we rely on
Brainstorming alone to
generate INNOVATIVE ideas
WHEN we need them ?
Many Limitations of Brainstorming
Consensus Seeking
Competition
Undermining
Fear of Theft
Fear of Risk
Productivity Loss
Free Riding
Distraction
Lack of Direction
Fear of Assessment
Cognitive Fixedness / ‫מחשבתי‬ ‫קבעון‬
Cognitive Fixedness is a state of mind in which an object or situation are perceived
in one specific way, to the exclusion of any alternative.
This phenomenon is extremely common and efficient, as it allows one to perceive,
recognize and interact with familiar objects and situations based on past experience.
But its price is a limitation of our ability to break free from our routine habits and to
arrive at innovative solutions.
Breaking Fixedness / ‫שבירת‬‫קבעונות‬
From The Soviet Union To Israel
“The Theory of Inventive Problem Solving"
Genrich Altshuller
Russian marine engineer Genrich
Altshuller (1926-98) compiled common
principles for hundreds of thousands of
patents and inventions into a method of
approaching problems in technology and
engineering.
The Israeli Researchers
Dr. Roni HorowitzProf. Jacob (Yanco) Goldenberg
The Israeli Entrepreneurs
Haim PeresAmnon Levav
Tel Aviv
• SIT is a privately owned innovation
company, established in 1996,
headquartered in Tel Aviv with offices and
affiliates on five continents.
• 60 innovation experts - including
facilitators, consultants, moderators, and
project managers – worldwide.
• Diverse professional backgrounds,
including marketing, advertising,
engineering, ergonomics, psychology,
education, alternative energy, computer
programming, medicine, IT, and
organizational development.
• Sharing a passion for innovation, and
helping organizations and the people who
work for them become more creative.
SIT Ltd / ‫חשיבה‬‫המצאתית‬‫שיטתית‬
Our Friends In Israel
Our Friends Around The World
So, How Does It Work ?
Structural Fixedness / ‫מבני‬ ‫קבעון‬
Structural Fixedness is the tendency to think of an
object as a whole, with a defined structure that
cannot be divided or rearranged
“Structural Fixedness” / ‫מבני‬ ‫קבעון‬
“Structural Fixedness” / ‫מבני‬ ‫קבעון‬
Division / ‫חלוקה‬
Dividing a product or process into its
components and randomly rearranging them
in time or space
Following SIT’s work Bank Hapoalim came out with a
new offer : a three-month “leave” from mortgage
payments upon the birth of a baby in the family.
This new concept turned out to be one of the bank’s
flagship products and campaign leader and attracted
young couples.
“Division”
The Maternity Leave Mortgage
"“Division
The Delayed Antibiotics Prescription
AntibioticsSymptom Relief
+24h
"“Division
The Delayed Antibiotics Prescription
27% reduction in antibiotic purchasing for
influenza visits
Let’s Practice!
Applying Division
1. List the process stages and number each stage
2. Randomly rearrange the stages
3. Visualize the resulting “virtual process”
4. Identify potential benefits inherent in the new structure (“Should We?”)
5. Apply the implementation filter (“Can We?”)
6. Adapt the resulting forms to fit identified values and needs
How To Articulate An Idea
Description
Benefits
Challenges
Let’s Learn Another Tool !
Karl Duncker’s Experiment - 1926
Karl Duncker’s Candle Experiment
It’s your time to vote..
How did the two groups of
students perform in Karl
Duncker’s experiment?
1. More students in group number 1
found the right solution
2. More students in group number 2
found the right solution
3. The same
4. Don’t know
Group Number 1
Group Number 2
Functional Fixedness / ‫תפקודי‬ ‫קבעון‬
The tendency to create a strong association between
an element (physical or other) and its designated
function, resulting in an inability to consider
additional functions for that element.
Assigning a new function to an existing
component in our Closed World
“Task Unification”/ ‫איחוד‬
The Copenhagen Wheel
Beijing pollution monitored with
kite-mounted sensors empower city
dwellers to map, record and engage
actively in the monitoring of their
environment
The Play Pump
Advertising
ReCAPTCHA gives users two
words to type:
(1) One of which is used to
detect if you’re a human
(2) And the other it can’t
read/understand by itself
and needs your help. That’s
the one word you type and
recaptcha digitizes it and you
unknowingly help humanity.
Cailler Visitor Center
Chocolate Personality
Let’s Practice !
Make A List Of Closed World Components
The Closed World
Make A List Of Closed World Components
How can component X help
me reach my goal ?
Summary
InventiveSystematic
A Contradiction ?
Vs.
Systematic Inventive Thinking
Key Take Aways From Today
Thinking outside the box is a myth
We advocate a radically different approach
Creativity can be taught, and trained
SIT is scientifically proven
Successfully used in leading firms and organizations
Individual
Team
Organization
You Don’t Do Innovation,
You Innovate In What You Do
Community
Local Government
Country
“Inside The Box”
A Proven System of Creativity for Breakthrough Results
Drew Boyd
AKA the Street Rat
Jacob
Goldenberg
AKA the Lab Rat
Thinking “Inside The Box”
The traditional view of creativity is that it is unstructured and doesn’t
follow rules or patterns. That you need to think “outside the box” to be
truly original and innovative…
We believe just the opposite.
Thank You !
alonh@sitsite.com

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Wgbp 0122

  • 1. Thinking “Inside The Box” ‫חשיבה‬"‫הקופסא‬ ‫בתוך‬" Presented: Alon Harris, Systematic Inventive Thinking
  • 2. My Goals Today Introduce You To A New “Mind-Set” for Innovation Introduce You To A New “Tool-Set” for Innovation
  • 4. Brainstorming / ‫מוחות‬ ‫סיעור‬ Can we rely on Brainstorming alone to generate INNOVATIVE ideas WHEN we need them ?
  • 5. Many Limitations of Brainstorming Consensus Seeking Competition Undermining Fear of Theft Fear of Risk Productivity Loss Free Riding Distraction Lack of Direction Fear of Assessment
  • 6. Cognitive Fixedness / ‫מחשבתי‬ ‫קבעון‬ Cognitive Fixedness is a state of mind in which an object or situation are perceived in one specific way, to the exclusion of any alternative. This phenomenon is extremely common and efficient, as it allows one to perceive, recognize and interact with familiar objects and situations based on past experience. But its price is a limitation of our ability to break free from our routine habits and to arrive at innovative solutions.
  • 7. Breaking Fixedness / ‫שבירת‬‫קבעונות‬
  • 8. From The Soviet Union To Israel “The Theory of Inventive Problem Solving" Genrich Altshuller Russian marine engineer Genrich Altshuller (1926-98) compiled common principles for hundreds of thousands of patents and inventions into a method of approaching problems in technology and engineering.
  • 9. The Israeli Researchers Dr. Roni HorowitzProf. Jacob (Yanco) Goldenberg
  • 10. The Israeli Entrepreneurs Haim PeresAmnon Levav
  • 12. • SIT is a privately owned innovation company, established in 1996, headquartered in Tel Aviv with offices and affiliates on five continents. • 60 innovation experts - including facilitators, consultants, moderators, and project managers – worldwide. • Diverse professional backgrounds, including marketing, advertising, engineering, ergonomics, psychology, education, alternative energy, computer programming, medicine, IT, and organizational development. • Sharing a passion for innovation, and helping organizations and the people who work for them become more creative. SIT Ltd / ‫חשיבה‬‫המצאתית‬‫שיטתית‬
  • 13. Our Friends In Israel
  • 14. Our Friends Around The World
  • 15. So, How Does It Work ?
  • 16. Structural Fixedness / ‫מבני‬ ‫קבעון‬ Structural Fixedness is the tendency to think of an object as a whole, with a defined structure that cannot be divided or rearranged
  • 17. “Structural Fixedness” / ‫מבני‬ ‫קבעון‬
  • 18. “Structural Fixedness” / ‫מבני‬ ‫קבעון‬
  • 19. Division / ‫חלוקה‬ Dividing a product or process into its components and randomly rearranging them in time or space
  • 20. Following SIT’s work Bank Hapoalim came out with a new offer : a three-month “leave” from mortgage payments upon the birth of a baby in the family. This new concept turned out to be one of the bank’s flagship products and campaign leader and attracted young couples. “Division” The Maternity Leave Mortgage
  • 22. AntibioticsSymptom Relief +24h "“Division The Delayed Antibiotics Prescription 27% reduction in antibiotic purchasing for influenza visits
  • 24. Applying Division 1. List the process stages and number each stage 2. Randomly rearrange the stages 3. Visualize the resulting “virtual process” 4. Identify potential benefits inherent in the new structure (“Should We?”) 5. Apply the implementation filter (“Can We?”) 6. Adapt the resulting forms to fit identified values and needs
  • 25. How To Articulate An Idea Description Benefits Challenges
  • 28.
  • 29.
  • 31. It’s your time to vote.. How did the two groups of students perform in Karl Duncker’s experiment? 1. More students in group number 1 found the right solution 2. More students in group number 2 found the right solution 3. The same 4. Don’t know Group Number 1 Group Number 2
  • 32. Functional Fixedness / ‫תפקודי‬ ‫קבעון‬ The tendency to create a strong association between an element (physical or other) and its designated function, resulting in an inability to consider additional functions for that element.
  • 33. Assigning a new function to an existing component in our Closed World “Task Unification”/ ‫איחוד‬
  • 35. Beijing pollution monitored with kite-mounted sensors empower city dwellers to map, record and engage actively in the monitoring of their environment
  • 38. ReCAPTCHA gives users two words to type: (1) One of which is used to detect if you’re a human (2) And the other it can’t read/understand by itself and needs your help. That’s the one word you type and recaptcha digitizes it and you unknowingly help humanity.
  • 40.
  • 43. Make A List Of Closed World Components The Closed World
  • 44. Make A List Of Closed World Components How can component X help me reach my goal ?
  • 48. Key Take Aways From Today Thinking outside the box is a myth We advocate a radically different approach Creativity can be taught, and trained SIT is scientifically proven Successfully used in leading firms and organizations
  • 49. Individual Team Organization You Don’t Do Innovation, You Innovate In What You Do Community Local Government Country
  • 50. “Inside The Box” A Proven System of Creativity for Breakthrough Results Drew Boyd AKA the Street Rat Jacob Goldenberg AKA the Lab Rat
  • 51. Thinking “Inside The Box” The traditional view of creativity is that it is unstructured and doesn’t follow rules or patterns. That you need to think “outside the box” to be truly original and innovative… We believe just the opposite.