This document provides information about Minds-et-Motion and their services. They aim to improve client services by enabling smarter, more open and empathetic decision making. Their services can benefit any organization working to support marginalized groups. They offer innovative services using methods from various fields to create inclusive spaces and collective action. Their work focuses on looking outside systems and inside services to enable change. Minds-et-Motion works primarily in the UK and Belgium with daily and hourly rates provided.

1. April 2013, London.
Wednesday, 10 April 13

2. CONTENT
1. Our Aim 3. Our Values
2. Our Service • Style (Quality)
• Who, When, Where, • Timing (Efficiency)
What, How?
4. Who we are?
• Tools
• Associates
• Charges and T&C
• Network of Preferred
Collaborators
Wednesday, 10 April 13

3. Our Aim
To significantly improve the quality and cost-effectiveness of our
clients’ services by enabling them to increase the Smartness, the
Openness and the Empathic Responsiveness of their decision-
making processes.
Wednesday, 10 April 13

4. 2. Our Service - Who needs us?
Any organisation working for the benefit of or offering services to
groups of people “marginalised, hard to reach, vulnerable or at
risk” and for whom the fundamental purpose of their action is to
provide support to help people live their lives to their full potential,
increasing their well-being.
Types of organisation can include: public, private, NGO, non-profit,
charity like Think-tanks, Foundations, Trusts, Community
development groups, Pressure groups, etc.
Wednesday, 10 April 13

5. 2. Our Work - When do you need us?
At all or any stage of any new project or on-going project of an
existing organisation. Starting at the early stages whenever possible
can make a big difference by speeding up the process. We are fully
aware that it is not always possible. We can help you whatever
stages you are in, so it becomes possible.
Illustration of Project life cycle key stages, starting
from the design of the governance structure, strategic
planning, exploration, creation, prototyping,
implementation and review of the activities and of the
whole system.
Wednesday, 10 April 13

6. 2. Our Service
We offer innovative services opening-up the decision-making
processes every step of the way.
Example of clients activities
that could be improved
with our help:
Source: Putting Children at the
Centre: A practical guide to children's
participation guidance to save the
children practitioners working with
children, Nov. 2010. Link here
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7. 2. Our Service - What we do?
Our service is based on a simple formula:
Value x (Method + Tools) = Impact
We help our clients to look outside in (Systems approach) and inside
out (Service design approach) their services. We bring our know-how
and experience to deliver bespoke iterative processes. In this way,
we enable our clients to be smarter, more open, more empathic and
responsive.
Wednesday, 10 April 13

8. 2. Our Service - How do we do it?
Our Method:
1. Looking outside in
Systems approach, with a focus on the whole structure, is a meta
analysis of the interdependence to see patterns of changes
e.g. of best practice UK Obesity 2007 (full map here), Belgian CAMHS 2012 pg 65
&105.
2. Looking inside out
Service Design approach, with a focus on empathy e.g. of design
questions video
3. Capable of meshing the two dimensions together by engaging
the whole person in relation with others, not just their brains, using
the power of art.
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9. 2. Our Service - How do we do it?
Smart - Social theory methods with a creative edge.
Our approach knits various threads together, from legal reasoning to
systems and design thinking via Cyborg sociology amongst others.
When needed we adapt tools from the broader realm of art to support
meaningful participation.
Open - Collective action springs out of the safe but stimulating and
inclusive spaces we co-create with our client & other stakeholders for
authentic dialogue to emerge.
Empathic and Responsive - Co-empowerment unlocks the hidden
human resources necessary to enable systemic change. It tests power in
group dynamics. That releases empathy leading to shared accountability
and innovative collaborations, between “users” and “providers” of
services, necessary to solve complex problems for all involved.
Wednesday, 10 April 13

10. 2. Our Service - Our Tools
Sharing Knowledge Expressing facts, ideas and emotions
★Advice - Phone, email or face-to face
Visualisation, Performance arts and
consultation Product design
★Training - Webinar or seminar to train ★Storytelling: comic-strip, story board,
the trainers videos, photos
★Presentation ★Info-graphic: large dataset analytics
Finding facts, Making sense of them, and ★Theatre: role-play, game, care-pathway
Enabling collective action simulation
Research & Analysis ★Dance
★Policy analysis: risk analysis, funders’ ★Prototyping of IPad application etc.
& other giving trends, literature review
★Workshop: Focus group, strategic Range of visualisation tools here
planning, project start-up
★Change management
★Mapping: stakeholders, processes,
conceptual landscape, systems,
strengths
★Evaluation
★Fundraising opportunities analysis
★Interview
★Short observation
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11. 2. Our Service - Impact
The outcome of our intervention should be measurable in
accordance with indicators agreed with our clients.
Examples of Indicators:
•Self-assessment of co-production developed by Nef as revised by
us
•D. Meadows ladder of systemic interventions (cf video)
•Ladder of Youth Voice by A. Fletcher
•Systemic problem structuring evaluation, Midgley et al.2013.
Wednesday, 10 April 13

12. 3. Our Service - Where we work?
Prospecting: face to face meeting with managers and CEOs in UK
and Belgium primarily.
Services can be provided anywhere, primarily in Northern Europe,
and in English & French
Source: Peter’s map
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13. 3. Our Service - Our Charges and T&C
★ Daily rate: £300 (8 hour working day) + UK V.A.T
★
Hourly rate: £40 + UK V.A.T
★
These rates are only indicative. They will vary depending on
the scale of your project and the number of people involved.
★Our General Terms & Conditions of Business (Send on
request)
Wednesday, 10 April 13

14. 3. Our Values - Style (Quality)
We share an ethos of people co-empowerment as underlined
by the Earth Charter’s values.
Our tools search to unlock the hidden human potential to
reciprocate across social status, gender, backgrounds and creeds.
Once unlocked it is channeled to create to support a shift of power
within complex systems (from groups within a small organization up
to bigger human constellations) and to trigger new types of
collaboration that could improve collective action via shared-
accountability.
See Inspirations => blogs on blobs and squares and on Going
Wednesday, 10 April 13

15. 3. Our Values - Timing (Efficiency)
Partnership with our clients
We bring our know-how and experience to deliver bespoke iterative
projects which pave the way to processes of gradual improvement.
Similarly, our clients bring their expertise and experience to do what
they know best.
Both the project outcome and the process leading to that outcome
depend on the quality of that partnership.
Wednesday, 10 April 13

16. 3. Our Values - Timing (Efficiency)
Reflexive practice
We need to learn as much as we can from our practice to improve
the quality and efficiency of our work, and evaluations can support
this. Evaluations can tell us something about what works best,
where we can add value, and indicate where improvements are
needed.
We also regularly submit our work to peer-review through our
membership and affiliations to practitioners - academics networks
including Nef-Nesta co-production practitioners, Health Action
International Europe, etc.), our presentations at international
conferences and our publication of research and articles.
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17. 4. Who we are
Minds-et-Motion is a company with a social aim. It functions as a
collaborative with a core of interdisciplinary associates and a
Network of Preferred Collaborators. At present we work primarily in
the fields of philanthropy, food policy, human rights, environment and
public health.
Wednesday, 10 April 13

18. 4. Who we are - Associates
Sarah - Children and
adolescents psychology,
storytelling and body therapy Rachel - international human
rights law, food policy,
sociology. French and
English (RD and here)
Env Rights
Food
Social
Health David -business
Econ management,
international cross-
Virginie - public health, international border fundraising and
development. French and English. theatre production. (DW)
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19. 4. Who we are - Network of Preferred Collaborators
We bring in designers, artists and technical experts from our wide
network of Preferred Collaborators as and when required.
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20. Website
Coming soon!
www.minds-et-motion.com
Wednesday, 10 April 13