The document discusses product design and the design thinking process. It describes product design as identifying a market opportunity, defining the problem, developing a solution, and validating it with users. The design thinking process involves five phases - empathizing, defining, ideating, prototyping, and testing. The process ensures solutions are problem-focused and collaboratively designed based on user needs rather than implementing pre-determined features.

1. Design Thinking….
The Process in Action

2. agenda

3. What Is Product Design?
Product design is the process of:
• identifying a market opportunity,
• clearly defining the problem,
• developing a proper solution for that problem and
• validating the solution with real users.

4. Finding a solution to a problem includes the following five phases:
Empathize
Learn about the people for whom you are designing. Conduct research to develop a deeper understanding of your
users.
Define
Create a point of view that is based on user needs and insights.
Ideate
Brainstorm and come up with as many creative solutions as possible. Generate a range of potential solutions by giving
yourself and your team total freedom.
Prototype
Build a prototype (or series of prototypes) to test your hypothesis. Creating a prototype lets designer see if they’re on
the right track, and it often sparks different ideas that you wouldn’t have come up with otherwise.
Test
Return to your users for feedback.

7. Empathize: Grading and responding to essays is a critical part of students’
learning, but it is time-consuming and difficult for educators to “grade”
and provide feedback in a way that is beneficial to students.

8. Define: The problem is that teachers have limited time each year to learn their
students’ strengths and weaknesses, differentiate instruction to meet individual
students’ needs, and prepare them for the next grade level of instruction. Also,
teachers are required to teach to the standards in order for students to perform at
or above expectation on state assessments. More and more state assessments
include writing prompts geared towards higher order thinking skills and strategies.

9. Ideate: Currently, many educators do not have the option to electronically archive students’
works from year to year. bulb provides them with this opportunity; therefore, condensing the
amount of time spent trying to assess and determine “next steps”. This also provides a clear
pathway for teachers to differentiate instruction within the classroom and to recommend
students for Tier 2 and 3 instruction. To provide them with a clear snapshot of where these
students are performing during the school year, we can create a tool within our platform that
will provide teachers with a way to highlight and comment on students’ writing throughout the
school year. This action can occur within the students’ portfolios on the page where the essay or
project occurs. The second step in this process should include a customizable rubric that
educators can embed within each students’ portfolio at point of use that can be used as a guide
for student self-assessment, during conferencing with students and parents, and as a measuring
stick to show student growth during data meetings.

10. current landscape

11. What are your recommendations?

13. How would you test your prototype?

14. ● risks are tackled up front, rather than at the
end.
● products are defined and designed
collaboratively, rather than sequentially.
● finally, it is all about solving problems, not
implementing features.
● ensures the solution solves a problem- “it is
about business results”
design thinking

15. More Complex Working Model: New Haircut

16. design sprint

17. output

18. becoming a design-led company

20. What is Your WHY?
HOW will You Get There?