This document provides guidance on designing an initiating activity for a technology integration unit. It recommends using backward design to develop an activity that introduces the unit project and engages learners. Key aspects to include are: addressing common student misconceptions; incorporating questions, discussion, and multiple models to help students recognize their preconceptions; and capturing students' attention with word processing, graphics, or classroom response systems. Formative assessments during the initiating activity should provide immediate feedback. The goals are for students to question their understanding and be curious to learn more throughout the unit. Students will then present their completed unit projects to the class.