This doc comprises all important points that you must focus to elevate your fyp or startup. Like about project reports, proposals, leaflets, handbooks, brochures, thesis an much more. I recommend all the entrepreneurs to follow this doc in order to turn their small business into a vast one.
By format brochures are:
Bi fold brochures
Tri fold brochures
Multi page bi fold/ booklets/ catalogs
Flayers
Folders
Gate fold brochure
Inserts etc
Types of brochures by content are:
Company portfolio brochure
Sales brochure
Product catalog
Event brochure
Menus
Forms
Pamphlets
Data sheets
Difference between flyers, brochures, posters & leafletsInteractive Bees
Since flyers hold the audience’s attention for a trivial span of time, it has to be designed in an eye catching manner. There are several Flyer designing companies in Delhi itself! You can get your customized flyer with the help of any of such agency.
By format brochures are:
Bi fold brochures
Tri fold brochures
Multi page bi fold/ booklets/ catalogs
Flayers
Folders
Gate fold brochure
Inserts etc
Types of brochures by content are:
Company portfolio brochure
Sales brochure
Product catalog
Event brochure
Menus
Forms
Pamphlets
Data sheets
Difference between flyers, brochures, posters & leafletsInteractive Bees
Since flyers hold the audience’s attention for a trivial span of time, it has to be designed in an eye catching manner. There are several Flyer designing companies in Delhi itself! You can get your customized flyer with the help of any of such agency.
This presentation provides essential information for writing a leaflet, making it very persuasive and informative. Including a task with the presentation will help the teachers to make it a complete lesson.
Principles of Composition.
Principles of Business Writing.
The Structure.
The Outline Process of business writing.
The Draft
The Topic Sentence
Organizing Ideas
The Business Letter
Proposal and Report Writing
Formal Proposal and Formal Report
Business Proposals
Components of a Formal Proposal
Business Reports
Components of a Formal Report
Memo Reports
Executive Summaries
Outlining a presentation using the assertion evidence designCarmen Proctor
For effective, organized presentations, it is important to first develop an outline before creating your slides. Planning your content first will help guide you as you design the presentation. First, structure the presentation around meaning and the big picture, such as the general idea(s) you wish to present. Then, develop supporting key ideas with details. Organize the ideas and points in a logical sequence, from the most to the least important.
Here are the 10 steps to effective business writing as outlined by Jack E. Appleman in his book. Presented to my colleagues.
Disclaimer: I did not write the book and am in no way affiliated with the author, Jack E. Appleman.
We have all, somehow, needed to present a topic in the past or will have to do so in the future. In the book series of "Smart Business", we try to teach you to look at a subject from different angles, and choose and apply the best method based on your circumstances.
In this book, in simple language, we explain the different aspects of a presentation. What you will learn includes the types of presentations, the steps for preparing a presentation program, the features you can use to improve the presentation, the importance of nonverbal communication in the presentation, and finally, the things you need to know when presenting.
Everything you need to know about preparing a brochure ( www.myassignmenthelp...MyAssignmenthelp.com
"Here are eight tips for writing a brochure that signals professionalism and competence—and spurs your readers to action.
Plan first. ...
Write a compelling headline. ...
Write concisely. ...
Limit the copy to 1-2 typefaces. ...
Make the brochure a keeper. ...
Include next steps for your reader. ...
Proofread the brochure. ...
Don't miss anything.".
Know all about writing a brochure in correct format. In the presentation we have explicitly mentioned which elements of the brochure needs to be placed at which place. Also, the essentials to be included in the brochure has been mentioned.
This presentation provides essential information for writing a leaflet, making it very persuasive and informative. Including a task with the presentation will help the teachers to make it a complete lesson.
Principles of Composition.
Principles of Business Writing.
The Structure.
The Outline Process of business writing.
The Draft
The Topic Sentence
Organizing Ideas
The Business Letter
Proposal and Report Writing
Formal Proposal and Formal Report
Business Proposals
Components of a Formal Proposal
Business Reports
Components of a Formal Report
Memo Reports
Executive Summaries
Outlining a presentation using the assertion evidence designCarmen Proctor
For effective, organized presentations, it is important to first develop an outline before creating your slides. Planning your content first will help guide you as you design the presentation. First, structure the presentation around meaning and the big picture, such as the general idea(s) you wish to present. Then, develop supporting key ideas with details. Organize the ideas and points in a logical sequence, from the most to the least important.
Here are the 10 steps to effective business writing as outlined by Jack E. Appleman in his book. Presented to my colleagues.
Disclaimer: I did not write the book and am in no way affiliated with the author, Jack E. Appleman.
We have all, somehow, needed to present a topic in the past or will have to do so in the future. In the book series of "Smart Business", we try to teach you to look at a subject from different angles, and choose and apply the best method based on your circumstances.
In this book, in simple language, we explain the different aspects of a presentation. What you will learn includes the types of presentations, the steps for preparing a presentation program, the features you can use to improve the presentation, the importance of nonverbal communication in the presentation, and finally, the things you need to know when presenting.
Everything you need to know about preparing a brochure ( www.myassignmenthelp...MyAssignmenthelp.com
"Here are eight tips for writing a brochure that signals professionalism and competence—and spurs your readers to action.
Plan first. ...
Write a compelling headline. ...
Write concisely. ...
Limit the copy to 1-2 typefaces. ...
Make the brochure a keeper. ...
Include next steps for your reader. ...
Proofread the brochure. ...
Don't miss anything.".
Know all about writing a brochure in correct format. In the presentation we have explicitly mentioned which elements of the brochure needs to be placed at which place. Also, the essentials to be included in the brochure has been mentioned.
Types of leaflets based on the number of pages fotosnipe
Types of leaflets based on the number of pages:
Choosing a company leaflet should be used to be known or introduce a new product is very complex given the number of brochures that are available to business.
1) Steering or flyer. One of the most used, because it has not a single sheet that is folded and printed on one or both sides. They are usually square, on occasion, rectangles, A4, A5, A6 or 10 × 21 inch sizes. It is one of the most popular formats given its low cost of printing, which allows the acquisition of a greater number of copies and ease of distribution.
Vince Ricci, University of Tokyo, Center for Innovation in Engineering Education (CIEE).
Please check out the course blog here
http://techwritingtodai.blogspot.com
Special thanks Morimura-sensei, Mr. Entzinger and the CIEE staff.
All what you need about writing a report.
Why we need to write a report !
Why is the reporter !
What is the report !
Types of the report.
Bad and Good report.
Report.
Report writing process.
Final touches.
We need to know how to write any document and how to revise them very efficiently. Pre writing, writing and re-writing process has been describe in the ppt.
Similar to Description of everything necessary for startup (20)
Hey friends, here is my "query tree" assignment. :-) I have searched a lot to get this master piece :p and I can guarantee you that this one gonna help you In Sha ALLAH more than any else document on the subject. Have a good day :-)
I am busy in exams :p. Can't write much description to be very honest. Anyways if you have any query regarding any slide, you can freely ask. Thank You
This presentation gives a complete idea of what a cover idea is.
Before you go through this presentation, keep it in mind that many people don't consider it important but it is as important as an index of a book.
Index highlights topics of the book where cover letter highlights acheivemens and skills of applicant
A very important topic... I have mentioned here from its formal definition to its example. This presentation also explains the recommended format to write an effective project proposal. If any of its reader finds any point to be difficult to him/her, he/she can freely ask in comments or through inbox. Thank you :-)
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Reflect Festival Limassol May 2024.
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Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
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What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
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- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
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2. 1) Progress Report
What is progress report?
A progress report is a document that itemizes the relative status or progress of a
project, or group of projects, against some sort of measurable outcome such as
specific completion goals.
Note: The project can be:
The study or research of a problem or question
The gathering of information on a technical subject.
A business letter
A memo
It is a report that you have to write to inform about the progress you are making on
your work (Any of the above mentioned projects). It describes and evaluates a project
as the work is being done. It is an ongoing project. It is an official and legal record of
work.
Why we write this report?
You write a progress report to inform a supervisor, associate, or customer about
progress you've made on a project over a certain period of time.You write progress
reports when it takes well over three or four months to complete a project. In the
progress report, you explain any or all of the following:
How much of the work is complete
What part of the work is currently in progress
What work remains to be done
What problems or unexpected things, if any, have arisen
How the project is going in general
Who writes this report to whom?
Student writes it to teacher.
Employee writes to supervisor/manager.
Progress reports have several important functions:
Reassure recipients that you are making progress, that the project is going
smoothly, and that it will be complete by the expected date.
Provide recipients with a brief look at some of the findings or some of the work
of the project.
Give recipients a chance to evaluate your work on the project and to request
changes.
Give you a chance to discuss problems in the project and thus to forewarn
recipients.
3. Force you to establish a work schedule so that you'll complete the project on
time.
Project a sense of professionalism to your work and your organization.
Time Periods of Progress Report
A progress report usually summarizes work within each of the following:
Work accomplished in the preceding period(s)
Work currently being performed
Work planned for the next period(s)
2) Leaflets
What is Leaflet?
A leaflet is a small sheet, flat or folded, of printed material meant to provide
information or advertisement. It contains information about a particular subject.
Leaflets are a type of open letter which is designed to be handed out to the people,
either by hand, by post, inserted in local newspapers for distribution, to grab their
attention.
Example:
What are characteristics of Leaflets?
Characteristics of Leaflets are the following:
Leaflet production is affected by the physical characteristics of paper, such as
shape, texture, quality, size, weight, Legibility and color. Quality also affects
4. durability. The major factors involved in selection of paper weights and leaflet
sizes are:
Message length.
Artwork required.
Delivery system to be used. O Press capabilities.
Purpose of the leaflet.
Why to Write a Leaflet?
To advertise a product
To provide information about important issues and events
To draw attention to any organization, cause or event.
It spurs someone to take an action
How to Design a Leaflet?
Structural Features:
Title & Slogan
Introduction
Subheadings
Attractive illustrations and photographs
Include contact information, and where to get further details
Title & Slogan
GET ATTENTION
Grab the reader’s attention
Start with a catchy heading, or Rhetorical questions Catchy Slogans likr:
‘Saving you money every day.’
‘Every little helps!’
‘Try something new every day.’
Fancy a great holiday break?
Are you interested in our maritime history?
Introduction
Write the history, mission or vision of the organisation here.
Example:
“The Acme Corporation offers a rapid it postal order service, and we deliver to even
the most remote parts of the desert so you can be certain that you will have your
flightless bird-catching devices as and when you need them.”
5. Subheadings
Give informative heading for different sections. Sections provide information and
facts about the topic.
Be Lucid:
Give a clear idea of what the reader is expected to do
Keep that idea in the reader's mind
Persuade the reader to take action.
Be Persuasive:
Give a solution to the problem
Be specific, state the benefit clearly in the leaflet
Use compelling language that makes people think
Tell people why this event is good for them
Be clear what the promotion is about, stating what the event is, when and where it is
taking place and how much it costs. If it’s free, say so!
6. Designing a Leaflet
Grammatical Features:
A range of different tenses:
They are usually written in the present tense, employing emotive language and
often using metaphors and similes.
Simple and direct language
Use of positive words
Use of non- discriminatory language
Use Superlatives
Biggest, brightest, tastiest, creamiest, freshest, quickest etc.
Use Imperative
‘You must buy this...’
‘Don’t miss this great offer...’
‘Don’t delay, buy today!’
7. Contact Information
Include contact information, and where to get further details ( phone/ cell number,
email address etc.)
8. 3) Brochures
Wha is a Brochure?
A brochure is the same as a leaflet, except it's likely more extensive and can be
several pages long.
Brochures are also known as pamphlets; they are more expensive in comparison to
flyers and are generally made for a specific company with particular information in it.
A brochure is generally a standard size of single paper in multiple folds each denoted
to a specific type of information. Brochures are expected to be retained by the
receivers as opposed to flyers. They also need to be appealing in their look and this
work is done effortlessly by many Brochure and Logo Designing Company in the
country.
Brochures are promotional documents or advertising pieces, primarily used to
introduce acompany, organization, products or services and inform prospective
customers or members of the public of the benefits.
They are designed and used for:
A marketing tool to advertise a service or product
As an information providing tool
Brochure Types:
Why is it important to plan your brochure layout?
First impressions are lasting!
The way you layout your information will grab readers’ attention
Important Points Regarding Brochure
Cover page should be attractive and should include the name of
organization/place/company
In addition, a photo or graphic should be on the cover page
Keep your sentence short and to the point
9. Use powerful words such as new, results or guarantee
Avoid spelling and grammar mistakes
The heading should stand out, by having a bigger font and color
What To Include in your Brochure?
Decide on a purpose or theme for your brochure with the questions like:
Is the brochure focusing on an event, telling about a company or providing
information about a social program?
Choose information to go in the brochure. Include only the absolute main points.
Remember that a brochure is pretty small in size so you won’t be able to fit
everything. And, stay focused on the theme.
Be concise. After you’ve decided what to include, think about how to say it. Even
if you think your text is concise, most likely you will still need to cut information
to make it fit.
Use bulleted lists as an easy-to-read way of presenting information.
Brochure Features
Booklet brochures are made of multiple sheets most often saddle stitched (stapled
on the creased edge) or "perfect bound" like a paperback book, and result in eight
panels or more.
Brochures are often printed using four color process on thick gloss paper to give
an initial impression of quality.
Compared with a flyer or a handbill, a brochure usually uses higher-quality paper,
more colour, and is folded.
10. 4) Hand Books
A handbook is a type of reference work, or other collection of instructions, that is
intended to provide ready reference. The term originally applied to a small or portable
book containing information useful for its owner, but the Oxford English
Dictionary defines the current sense as "any book...giving information such as facts
on a particular subject, guidance in some art or occupation, instructions for operating
a machine, or information for tourists."
Reference Work: A reference work is a book or periodical to which one can refer
forinformation. The information is intended to be found quickly when needed.A
handbook is sometimes referred to as a vade mecum (Latin, word with English
meaning: "go with me") or pocket reference.Handbooks may deal with any topic, and
are generally compendiums of information in a particular field or about a particular
technique. They are designed to be easily consulted and provide quick answers in a
certain area.
11. 5)Magazines
What is a magazine?
A magazine is a publication, usually a periodical publication, which
is printed or electronically published (sometimes referred to as an online magazine).
Magazines have never been static entities, and the history of magazines is basically
the story of how the magazine format has been reinvented time and time again to
serve different readers at different points in time.
“Magazine” derived from___?
The word“magazine”is derived from Arabic word makhazin, or“storehouse,”and
was generally meant to mean a collection of somehow-related stuff all bundled
together in one package.
Magazines as Advertising Media
Magazines are the best means of press publicity or print media. Magazines are truly a
way of life to most of the literate people. They have a general and wide appeal. They
are best source of Market information.
Magazines are published on weekly or fortnightly or monthly basis. They are very
common method of publicity.
Importance
Magazines are flexible and timely. Magazines are one way communication.They are
the colorful silent form of advertisement. Magazines are the more suitable medium for
long and complex messages. Magazines have longer life. Also, they can approach
particular market segment only.
Categorizing Magazines
There are several ways to categorize magazines. One way is to categorize them
functionally, for example, as entertainment! escape, news/information, or
advocacy/opinion. We can also consider the relation between content and audience.
Some magazines carry no advertisements and others, called controlled circulation, are
given away free. Finally, there are the business press and company magazines, which
represent a burgeoning(growing) area of magazine publishing.
Types of Magazines Read Most Often
12. 6) Articles
What is an article?
An article:
is a piece of writing usually intended for publication in a newspaper,
magazine or journal
is written for a wide audience, so it is essential to attract and retain the
readers’ attention
may include amusing stories, reported speech and descriptions
can be formal or informal, depending on the target audience
should be written in an interesting or entertaining manner
should give opinions and thoughts, as well as facts
is in a less formal style than a report
An article can:
describe an experience, event, person or place
present an opinion or balanced argument
compare and contrast
provide information
offer suggestions
offer advice
A realistic article should consist of the following:
an eye-catching title which attracts the readers ’ attention and suggests the
theme of the article. (Think about why you read a magazine or newspaper article
recently - what made you read it?) Articles can also have subheadings before each
paragraph.
an introduction which clearly defines the topic to be covered and keeps the
reader’s attention.
the main body of two to five paragraphs in which the topic is further developed
in detail.
the conclusion summarizing the topic or a final opinion, recommendation or
comment.
13. 7) Research Papers
What is a Research Paper?
A research paper is the culmination and final product of an involved process
consisting of:
Research
Critical Thinking
Source Evaluation
Organization, and Composition
Research paper is a living thing, which grows and changes as the
student explores, interprets, and evaluates sources related to a
specific topic.
Primary and secondary sources are the heart of a research paper, and
provide its nourishment.
The research paper serves not only to further the field in which it is
written, but also to provide the student with an exceptional
opportunity to increase his or her knowledge in that field.
What is not a Research Paper?
A research paper is not simply an informed summary of a topic by means of primary
and secondary sources.
It is neither a book report nor an opinion piece nor an expository essay consisting
solely of ones interpretation of a text nor an overview of a particular topic.
14. Instead, it is a genre that requires one to spend time investigating and evaluating
sources with the intent to offer interpretations of the texts, and not just compilation of
sources.
The goal of a research paper is not to inform the reader what others have to say
about a topic, but to draw on what others have to say about a topic and engage the
sources in order to thoughtfully offer a unique perspective on the issue at hand.
8) Feasibility Report
What is feasibility study?
A feasibility study is an analysis of the viability of an idea through a disciplined and
documented process of thinking through the idea from its logical beginning to its
logical end.
Feasibility study is carried out in order to assess the viability of a new project.
It is primary and most important thing in development of a project.
Reasons to Do a Study
Gives focus to the project.
Narrows the business alternatives.
Identifies new opportunities.
Identifies reasons not to proceed.
Provides valuable information for “go/no go” decision.
Increases probability of business success by identifying weaknesses early.
Provides documentation that the idea was thoroughly investigated.
15. Types of Feasibility
Operational Feasibility
Useful for identifying operational problems to be solved, and their urgency
The “PIECES” framework:
P-Performance
I-Information
E-Economy
C-Control
E-Efficiency
S-Services
Market Feasibility
Determine facility needs.
Suitability of production technology.
Availability and suitability of site.
Raw materials.
Other inputs.
Financial/Economic Feasibility
Estimate the total capital requirements.
Estimate equity and credit needs.
Estimate equity and credit needs.
Organizational/Managerial Feasibility
Business Structure
Business Founders
Environmental feasibility
Environmental impact and their assessment.
Legal feasibility
Is the project legally feasible?
Legal requirements.
Feasibility Report
A feasibility report is the results of a feasibility study. This report details whether or
not a project should be undertaken and the reasons for that decision.
Report Content
Introduction/Executive Summary
Background
Outline of project
16. Methodology/method of analysis
Overview of alternatives
Conclusion
Recommendation
9) Project Report
What is a project report?
The project report is a document, which gives an account of the project proposal to
ascertain the prospects of the proposed plan/activity.
What does it contain?
The project report contains detailed information about:
Land & building required
Manufacturing Capacity per annum
Manufacturing Process
Machinery & equipment along with their prices and specifications
Requirements of raw materials
Power & Water required.
Manpower needs
Marketing
Cost of the project and production.
Financial analyses & economic viability of the project.
How is a Project Report Prepared?
A project report is prepared with the help of prescribed guidelines available.
Information about prices of machinery & equipment, raw material and other various
inputs required for setting up an enterprise need to be collected from the market.
Purpose
The purpose of a project report is to present your answer to the project problem(s) and
to communicate the mathematical ideas and methods used to obtain your answer. This
information should be a concisely worded and well-organized paper that is
understandable to any other student in this course.
Format
The format of a typical project report is described below. This format is quite general,
but is not always applicable. If you do not follow this outline, be sure that your report
does provide all of the relevant information.
17. Regardless of the organization you use, your report must:
clearly state the problem
explain the methods used, including significant intermediate results
answer all questions posed in the problem.
The typical report will be at least one of the following:
page but not more than three
pages of a Word document in 12-point font, including figures.
The report should contain each of the following elements:
Title
Introduction
Analysis and Discussion
Conclusion
10) Technical Research Reports
What is it?
A research report is:
A` written document or oral presentation based on a written document that
communicates the purpose, scope, objective(s), hypotheses, methodology,
findings, limitations and finally, recommendations of a research project to others.
The last stage of a marketing research process.
It is more than a summary of findings; rather it is a record of the research
process.
The researcher has to convince the client [and others who may read the report]
that the research findings can be acted on for their own benefit.
Types of Research Report
Any research report contains:
Descriptions on methodology.
Results obtained.
Recommendations made.
The basic orientation of a research report depends on its audience. Before writing the
report:
The researcher must know his or her audience
He/she may have to make assumptions about the composition, background and
interests of the target readers.
18. 11) Manuals and Documentation
Manual
A manual is a book full of instructions and procedures that tells mostly what to do in
making an object or a machine.
Procedure-A procedure is a set of guidelines that present how to do or make
something by series of actions.
Unlike procedures, the manual is being packed and compiled in a book or in handouts.
The manual has everything in need to meet the needs of the readers.
Usage
Manuals are used in machinery. Each machine you bought has an instruction guide or
the manual that tells the description of an object and how will you make and form it.
Writing of Manual
Writing a manual is not an easy task. You have to undergo various tests to enumerate
the steps and elaborate descriptions in doing or making something else. You must
follow the principles to make your manual effective and satisfies the needs of your
readers.
What Are The Principles Of A Good Manual?
Organization
You should organize the information properly in a logical order to list and
arrange all the details based on the information given.
Introductory Explanation
You should explain the main purpose or the objective of the manual to help
the readers understand the object being discussed in the manual procedure.
Good Overview
A manual should state the overview or the preface of the topic. This way, it
could capture the essence of enthusiasts and readers.
Clear Operating Instructions
A manual has procedural steps to describe the making of an object.
What Are The Types Of A Manual?
Here are some types of a manual:
Policy manuals
Document the rules governing an organization. It can be set out at the board,
organization, departments and other levels.
Procedure manuals
Document how things are made. Step by step procedures and flow diagrams
are frequently used.
Standard manuals
19. Set standards for products, services and other work activities. It is commonly
used in engineering, manufacturing, and construction where to specify
materials or manufacturing standards.
Guidebooks
Give readers more latitude than standard manuals. It contain guidelines for
dealing with different situations.
User manuals
Contain instructions for installing and using software or hardware and should
be organized around user tasks.
Reference manuals
Usually provide detailed information on hardware or software organized for
quick reference. Information such as contact number and code list are also
included in reference manuals.
Training manuals
Basically designed to teach readers something new. It may be self- paced or
designed for use with a training course.
Operator manuals
Provide detailed instructions for operating instruments or equipment and may
include installation and troubleshooting instructions.
Service manuals
It is used by service technicians or engineers to perform routine maintenance
or to troubleshoot and fix problems or breakdowns.
Field guides
They are designed for use away from desk, often outdoors. They are
commonly used to identify plants or animals, or to describe field tests.
Here are the following steps in making a manual:
Decide on your subject.
Decide what audience you are writing for.
Define exactly what are you going to talk about in the manual.
Decide upon a logical order to present your manual.
If the manual is going to use a technical terminology or jargon, prepare a
glossary.
Decide what subjects are you going to need for further research.
Decide on an organization for each section you are going to write.
Organize each section and subsection in a logical order, narrowing the range of
the topic.
Start writing and use your organization as your guide. Alter if it doesn’t work. 10.
Don’t plagiarize someone else’ writing.
Add appropriate illustrations.
20. Proofread and verify your work.
Documentation
It is defined as written evidence of the interactions between and among health
professionals, patients, and their families; the administration of procedures, treatments,
and diagnostic tests; the patient’s response to them and education of the family
support unit.
Documentation is a tangible asset.
Capturing Intellectual Capital.
Improving Clarity
Increasing Momentum
Changing Behaviors
Documentation Improves Human Behavior
Want to lose weight?
Write down what you eat.
Want to save money?
Write down what you buy.
Want career success?
Write down a plan and track your progress.
12) Thesis
What is a Thesis?
A thesis is a long essay or dissertation involving personal research, written by a
candidate for a university degree.
The thesis is the point, your paper or an essay is trying to prove. It is also known as a
claim or argument.
Everything in a persuasive essay relates to the thesis, either as evidence, explanation,
elaboration or rebuttal of alternative claims. Think of the thesis as the spine of human
paper.
21. Thesis-a Spine of your Essay
Just as all the parts of a body are connected to the spine, and without the spine body
could not stand, so is here, in your essay all parts must be connected to the thesis, and
without the thesis the essay cannot stand. Parts that are not connected must be revised
so that they do connect, or else eliminated.
Thesis is not same as thesis statement
A thesis, in other words, is not the same as the thesis statement, which is a sentence or
two in your introduction that tells the reader what the thesis is. The thesis is not
limited to one spot in your essay; it runs through the whole thing, from start to finish.
A thesis can be expressed as a statement
Because the thesis is what you’re trying to prove, it must be possible to express it in
the form of a statement or assertion (e.g., “the sky is blue”). It is not a question (“what
color is the sky?”) or a topic (“the color of the sky”).
Parts of a Thesis
Initial Pages:
Title Page
Approval Sheet
Abstract
Acknowledgment
Dedication
Table of Contents
List of Tables
List of Figures
Title Page
The following information needs to be on the title page:
The title (and possibly the subtitle) of your thesis.
First name and surname of the author(s).
Whether it is a ‘Bachelor’s thesis’ or a ‘Master’s thesis’.
Faculty and department• Place and date of completion.
Approval Sheet
This is to prove that the authors have passed the requirements needed for
the thesis.
This is signed by the thesis/FS adviser, panel and the Dean.
This also states the grade obtained by the author/s.
Abstract
An abstract presents a brief summary of your thesis.
The aim of the abstract is to briefly provide the reader with the most
important information from the entire text.
22. An abstract never contains new information.
This summary is no longer than 2 pages of A4.
Acknowledgment
This is a page focused on expressing gratitude to organizations, agencies
or individuals who, in one way or another, have aided the researchers in
finishing the thesis.
Dedication
This is the page for dedicating the thesis to certain people or groups who
have inspired the researchers while doing the thesis.
Table of Contents
The table of contents is essentially a topic outline of the thesis.
It is compiled by listing the headings in the thesis down to whichever
level you choose.
List Of Tables / List Of Figures
Include a list of figures (illustrations) and a list of tables if you have one
or more items in these categories.• Use a separate page for each list.
List the number, caption, and page number of every figure and table in
the body of the thesis.
Title Of Chapters:
Chapter 1) Problem and Its Background
Chapter 2) Review of Related Literature and Studies
Chapter 3) Methodology of the Study
Chapter 4) Presentation, Analysis and Interpretation of Data
Chapter 5) Summary, Conclusions and Recommendations
Attributes of a Good Thesis
It should be contestable, proposing an arguable point with which people could
reasonably disagree.
A strong thesis is provocative; it takes a stand and justifies the discussion you
will present.
It tackles a subject that could be adequately covered in the format of the project
assigned.
It is specific and focused. A strong thesis proves a point without discussing
“everything about …”
It clearly asserts your own conclusion based on evidence.
Note: Be flexible. The evidence may lead you to a conclusion you didn't think you'd
reach. It is perfectly okay to change your thesis!
It provides the reader with a map to guide him/her through your work.
It anticipates and refutes the counter-arguments
23. It avoids vague language (like "it seems").
It avoids the first person. ("I believe," "In my opinion")
It should pass the So what? or Who cares? test (Would your most honest friend
ask why he should care or respond with "but everyone knows that"?)
For instance, "people should avoid driving under the influence of alcohol," would be
unlikely to evoke any opposition.
Sample Title Page of a Thesis: