The document discusses various tools for public relations in libraries, including storytelling, brochures, leaflets/pamphlets, booklets, and current awareness services. It defines each tool and provides details on how to develop them. For example, it explains that storytelling is an interactive way to present a narrative through voice, gestures, and movement. Brochures are used to introduce organizations and products through short informative text and images. Leaflets/pamphlets are single or folded sheets that educate audiences, while booklets contain more pages but less information than a full book. Current awareness services keep users informed of new developments in their fields of interest through list-based updates.

1. LIS 523: Public Relation in Library and
Information Science
Pointers:
Storytelling
Other tools:
 Brochure
 Leaflet, Pamphlet and
Booklet
 Current Awareness
Service (CAS)
Presented by:
Ms. Gizelle Dela Cruz
MLIS

3. is the art of using language, vocalization, and/or
physical movement and gesture to reveal the
element and images of a story to a specific, live
audience.

4. TWO ESSENTIAL
ELEMENTS:
1. Story
2.Tellingnarrative account
of a real or
imagined event/s.
live, person-to-person,
oral and physical
presentation of a story to
an audience.

5. Four elements
ofStorytelling is interactive
Storytelling uses action
Storytelling always involved the presentation
of a story
Storytelling encouraged the active
imagination of the listener.

6. HOW DO YOU TELL STORIES?
Preparing
the
environment
Your manner
Your voice
Your body and
face
The language

7. Other tools:
Brochure
Leaflet, Pamphlet and Booklet
Current Awareness Service (CAS)

8. BROCHURE

9. Brochu
reis a small book or magazine containing
picture and information about a company,
product or service.

10. Purpose of
brochure
Brochures are advertising pieces mainly used to
introduce a company or organization and inform
about products and/or services to a target audience.

11. Brochures are used primarily to give a thorough
explanation of one specific subject, to convey
information and regulations. Almost anything that
requires details can be covered.
FUNCTION OF BROCHURE

12. Brochure has 3 functions:
Informative function
Identification function
Advertising function

13. Generic Structure
Title
Contain
Contact person

14. THE CHARACTERISTICS
 Contain short information and focused on one thing.
 The aim is to inform, educate, persuade or influencing public to buy
or follow or attend product, service, or program that is explained in
the brochure
 Made by attractive design, catchy for public, and made by not too big
sized.
 Brochure usually has distribution itself and not part of another media.
 Publicized once, but can be republication.
 If republication, brochure usually has different information (newer
information, date, or year)

15. HERE ARE SOME POINTS TO REMEMBER
WHEN WRITING A BROCHURE TO MAKE IT
POWERFUL AND EFFECTIVE: What is the purpose of the brochure?
 Who is the target audience?
 What is the key message?
 Write from the reader’s point of view.
 Write to grab attention and hold interest.
 Tell. Sell. And tell again.
 Personalize for greater impact.
 Create an environment that stimulates interest.
 Use words that make pictures and pictures that sell.
 Support claims with verifiable facts.
 Ask for action.

16. TYPES OF BROCHURES

17. BOOKLET, LEAFLET
AND PAMPHLETS

18. Booklet, leaflet and pamphlets
-are printed materials, small in size,
covered or bound containing information
on a subject or specific topic and providing
opportunity for reading, learning and/or
referring.

19. LEAFLETS
-are printed educational aids of a single
sheet paper folded to make a full page of
printed matter on single side.

20. CATEGORIES OF LEAFLETS
Persuasive
Informative
Directive

21. LEAFLET COMPOSITION
Typography
Color
Photographs
Cartoons and Drawings
Format Symmetry

22. ADVANTAGES
 Leaflets are a good combination of written words,
illustrations and pictures so they are more widely accepted.
They should have facts to enjoy a high level of credibility
and prestige in readers.
They are considered a permanent source of message which
cannot be alerted until and unless the leaflet is tampered
with.
A wide range of people may be targeted to spread the
message through leaflets.

23. LIMITATIONS
Illiterate people can’t be targeted through leaflets to
spread message.
Planning, printing, and designing the leaflets requires a
lot of time, effort, men and money.
Expert, skilled professional manpower is required for
planning the designing leaflets.
Distribution of leaflet is not an easy task, it requires a
strong coordination, efforts, time and money.

24. PAMPHLETS
-are a type of no projected audiovisual
aids. A pamphlet is a paper that can be
folded into two or three or five, and the
matter can be printed either on a single
or on both sides. In other words, a
pamphlet is an unbound booklet without
a hard cover or binding.

25. PURPOSES OF PAMPHLETS
To mobilize people to support a cause.
To advertise a meeting or a specific event.
To popularize a slogan or a message.
Explain an issue to the community.
Inform people of their rights.
Win support for a campaign.

26. STYLE FOR ORGANIZING
A PAMPHLET:
Tutorial Style
Frequently Asked Question Style
Testimonial style

27. ADVANTAGES:
They are best method for dissemination of
information or a message to larger group of people.
They save time and resources in dissemination of
information to a large group of people.

28. LIMITATIONS:
The main disadvantage of pamphlets is that they can
waste a lot of money and time if printed pamphlets
are not distributed properly.
Only literate and educated people can be benefited
with this educational aid.
They do not ensure that the target group has surely
paid attention and time to read the pamphlet.

29. BOOKLET
-it is a small book with a cover page. A
booklet consists of more than 5,6 pages.

30. PURPOSES:
Provides basic information related to the
subject/topic.
Provides additional knowledge.
Reinforces learning.
Contributes to increased retention of contents.
Used as an effective mass media for health
education of the people.
Acts as a teaching-learning aid and can be used at
any age.

31. ADVANTAGES:
ANTAGES: Individualized learning.
 Makes mass education possible with high efficiency.
 Easy to transport.
 Commonly and constantly available.
 Allow self-pacing. Certain people who read-skim rapidly, using trigger word to read
selectively and non- sequentially. Such processing cannot be used with audiotapes.
 Can be reproduction in logical languages. Needs very little maintenance when
compared with sophisticated aids.
 Can be used at an age.
 More efficient than oral languages.
 Saves times that can be spent on more complex activities such as IPR.
 Relatively cheap to produce. Lasts well when given reasonable care.
 Very flexible as a teaching aid since it can be used in whole or in part.
 Stimulates interest of the learner.

32. LIMITATIONS:
 Some may throw it out.
 Storing is found to be difficult.
 Demands good typing.
 No group dynamics is encouraged.
 Can’t be used for those who have not learned to read.
 If the learning objective primarily requires skills in dealing with
persons, this may not be effective.
 Printed teaching material can be described as a frozen
language that is selective in its description of reality.

33. CURRENT
AWARENESS
SERVICES (CAS)

34. CURRENT AWARENESS SERVICE (CAS)
 CAS keeps the seekers of information abreast with the latest
development in the respective fields.
 Dr. S.R. Ranganathan defines CAS as listing the documents
appearing during the period covered, and without being
selected to suit the requirements of a particular reader or of a
specific topic under investigation.
 Hamilton defines CAS as a service which provides the
recipient with information on the latest developments within
the subject areas in which he or she has a specific interest or
need to know.

35. CHARACTERISTICS OF CAS
 It is an announcement mechanism.
 Keep users i.e. teachers/scientist/students abreast with latest
developments is his/her area of interest.
 Fulfill the current demands of the users.
 Selection has to be made from different types of documents.
 CAS may be print or electronic.
 CAS does not answer any specific/particular query.
 It is aimed at a large group of users and no single person based.
 No feedback mechanism of input document selection criteria is present.
 Speed and currency are important.
 CAS is a perishable commodity.

36. STEPS IN CURRENT AWARENESS SERVICE
 Review or scan documents immediately upon receipt.
 Select information and record individual documents pertinent
to the programme of the individuals or groups of the
organization being served. This may be done by comparing
the documents/information with the needs of users being
served.
 Send notification to the users about items or information of
interest to them.

37. FORMS OR TYPES OF CAS
 List of Additions/Current additions to the Library
 Current Awareness List/Bulletin
 Current Contents/TOC (Table of contents)
 Research in Progress
 Employment Opportunities
 Forthcoming Events List

38. FACTORS TO BE TAKEN CARE WHILE DESIGNING
CAS
 The requirements of the user group.
 Type of literature to be included: books, journal articles,
patents, standards, events, awards, reports, etc.
 Degree of detail to be included: title, author, abstract,
keywords, etc.
 Lay-out, presentation and fonts. Different Modes of CAS
 CAS may be generated in-house.
 CAS may be outsourced or purchased from readily available
sources.

39. EVALUATION OF CAS
TIMELINESS
SOURCE COVERAGE
SELECTIVITY
READABILITY
COST

40. References:
• http://blog.inkmonk.com/difference-flyers-leafletsand-
booklets-pamphlets-brochures/
• https://www.slideshare.net/soodpreeti/leaflet-pamphlet-and-
booklet?qid=671c85ab-a2d1-4b06-92b6-
6680d3a5e147&v=&b=&from_search=7
• https://www.britannica.com/topic/current-awareness-service
• http://www.lisbdnet.com/current-awareness-service/