The document outlines the characteristics and benefits of brochures as informative marketing tools, emphasizing their cost-effectiveness and ability to foster communication with potential clients. It categorizes different types of brochures, such as gate-fold, bi-fold, and tri-fold, each serving varied purposes. Additionally, a midterm project is assigned where students must collaborate in groups to create a brochure on a specified topic, with details about submission requirements.

1. BROCHURES or
FLIERS
PREPARED BY: MS. JULES CRIS-ANN M. LUMBAO
INSTRUCTOR

2. TASK 1
Direction: Examine the flier or brochure and table for the
details.

3. Information Needed Flier or Brochure
Product or services offered
Contact Information
Other Details
Name of
Institution/Company

4. Advertisers make use of informative paper
documents, and these are called brochures.
Usually, this peace of document is folded like a
leaflet or pamphlet.

5. Purposes and Benefits of Using Brochures
Brochures give information on a specific topic in a
nutshell. With a single piece of paper, usually folded, it
can promote products, companies, or services.
It can present a lot of information on a small piece of
paper.

6. Purposes and Benefits of Using Brochures
It can build trust between the agency and potential
clients or customers. Most companies include their
objectives and thrusts in their brochure, which enhance
trustworthiness of the company.
It is very cost-efficient if we compare it to TV
advertisements.

7. Purposes and Benefits of Using Brochures
 Brochures generally are easy to distribute since they are made
of paper and they are not bulky at all. Sometimes, companies
would put brochures in strategic places where a lot of people
can pass by. When prospective clients get hold of the company
brochure, it is like having one-on-one communication with
them.

8. Types of Brochures
A brochure my differ depending on its layout and
format.

9. Gate-Fold Brochure
The inward folding design gives ample space for information presentation
and easy for the readers to carry and keep for a long time. This is a creative
brochure-type because of its folding.

10. Bi-Fold Brochure
This is the usual brochure type we
see; thus, making it the most
popular and widely used. This is
usually used for product catalogs
and presentations, trade shows
and corporate meetings, etc.

11. Tri-Fold Brochure
The name itself says something
about the type of brochure this is.
It is also one of the most common
types that we can see
everywhere. It has enough space
for all information and has a value
for attraction among the readers.

12. Midterm Project:
Now that you have ideas on how to craft a brochure, you are
now going to put it in practice. Choose one from the three
types of brochures in creating any of the following topics
listed below:
- courses offered by your university
- a set of products or services sold by a company/restaurant
or assuming your own
- travel guide to a certain tourist spot; you are a tour guide

13. To utilize collaborativeness among each one of you, I am going to
group you in creating your brochure. The groupings is final. The
deadline would be on or before 16th of March.
1. Vivien, Theresa Laiza, Jimboy 7. Mary Crisol, John Renzo
2. Marjel, Christian 8. Joan, Marinyla
3. Florie, Jaymar 9. Denielle, Christine
4. Mara, John Louie 10. Elenor, Aliah
5. Halle, Paul Christian 11. Roderick, Julie Ann
6. Samantha, Edrian Note: Each group will provide e-copy of their brochure, just send
it in our group chat. Also, the hard copy one.

14. Rubric: Creating a Brochure

15. References:
Mananay, et al. 2023. Technical Writing
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