Demotion is the downward movement of an employee to a lower position and salary, typically due to incompetence or serious mistake. It should only be used rarely and under exceptional circumstances. Demotion can negatively impact employee morale, as it is seen as a punishment. To mitigate this, companies should establish clear demotion policies and communicate them to employees. Any demotion should involve a fair investigation. In contrast, treating employees fairly, recognizing good work, and providing training and benefits can boost morale.