The document outlines 14 principles for transforming an organization, including having a constant purpose, driving out fear, breaking down barriers between staff, adapting a new philosophy, ending awarding business solely based on price, ceasing dependence on mass inspection, constantly improving production and services, instituting training, adopting and instituting leadership, and taking action to accomplish the transformation.

2. Create constancy of Drive Out Fear
purpose Break Down Barriers
Between Staff Areas
Adapt the new philosophy
Eliminate the use of
End the Practice of slogans
Awarding Business on the
basis of Price Tag Alone Eliminate numerical Quota
for the Work Force
Cease Dependence on
Mass Inspection Remove Barriers that Rob
People of Pride of
Constantly Improve the Workmanship
System of Production and
Services Encourage Education and
Self-improvement
Institute Training
Adopt and Institute Take Action to Accomplish
Leadership the Transformation