The document analyzes the front cover of Elle magazine. It summarizes that the target audience is females aged 18-35 based on the sophisticated style and image of Lily Allen. The purpose is to attract this audience to buy the magazine through elements of the cover like the title, design, cover lines, and image of Lily Allen. Key aspects analyzed include the large masthead, cover lines that use short phrases and interpellation to entice readers, and the main image of Lily Allen that follows theories of gaze and gesture codes.

1. Audience and Purpose,
The target audience based on this front cover
are females in the age bracket of 18- 35, this is
because of the elegant and sophisticated style
(black and white text) and the mature picture
of Lily Allen. It is also aimed at this audience
because of the content, this is sown through
interpellation of the cover lines.
The purpose of this front cover is to attract the
target audience into buying this magazine, this
is done thorough many things such as title and
typography, design and layout, cover lines and
style of model image.

2. The typography is very elegant and
sophisticated, although it is opaque white
there is a definite contrast between that and
the baby pink background
The mast head is very large and takes up
nearly a quarter of the page. Although you
cannot see the whole word you can tell what it
says as the mast head is iconic and highly
recognisable.
The mast head is so big and eye catching
because the name of the magazine is one of
the main selling points. Consumers buy the
product because it has built up a reputation
and a name for itself .

3. The main image on this page is the well known
singer/songwriter Lilly Allen, she has recently become a
style icon and has made a name for herself in the fashion
industry as she has her own vintage boutique.
The photograph follows Winship’s theory as she is a
young, white, perfectly groomed and she is has a
‘seductive’ look on her face.
Her gesture codes draw attention to her face and
expression and her wedding ring (as she is a newly wed) .
She is also looking directly down the camera , breaking
the forth wall to engage with the audience and draw
them in.
Her dress codes are very high end fashion , she is wearing
a very recognisable Dolce and Gabbana dress which
attracts the target audience because after all it is a
fashion magazine and its a very fashionable dress.
The main image also follows Gaze theory, as Lily Allen has
been made to look as attractive as she can she is
attracting men to want to be with her an women to look
like her.

4. The cover lines on this front cover use interpellation to entice
the audience and show them what is to come. All cover lines
are no longer than 10 words each and use carefully selected
words to draw in the target audience.
‘Love.. could you do better?’ this cover line uses direct mode
of address to grab the audience and make them feel as it the
cover line is taking to them personally. This creates a enigma
for the reader and encourages them to consume the
product. The different cover lines all cover different selling
points of the magazine, e.g. Beauty, love, fashion, life style
and celebrity.
Typography, each cover line is in a different font size and
colour (black or white). This keeps the style of the magazine
without it being boring. It also draws your attention to each
one.
The main sell line is ‘the new mood what to buy, wear, see &
experience right now’ this is because it is the biggest on the
page and is in front of the main image making it more
important. It also creates enigma as “the new mood” is quite
interesting and makes the audience want to buy the magazine
and read on.

5. ‘free manicure or pedicure, look great for less’ this cover line
is really cleaver because in he current economical climate
many women would sacrifice their weekly mani/pedi to save
money therefore having a voucher in the magazine is a great
selling point for both the magazine and the beauty industry.
‘Lily Allen, in pursuit oh happiness’ this cover line is
immediately grabbing because it is positioned at the top on
the left (which is naturally where our eye goes). It is also a
selling point of the magazine because using social
integration theory the audience want to know about Lily’s
life so that they feel closer to her. It also corresponds to the
main image of her.
‘The beauty break through the beat surgery’ this headline
creates enigma for the audience as they want to know that
the breakthrough is. It is also a strong selling point because
the beauty and fashion industry share very similar audiences
so therefore the magazine is broadening its target
audience. Again the cover line ‘the jumper of the season,
its £40, be quick’ has the same sort of idea behind it as the
one above. It is attracting the audience because women
want cheap/affordable fashion.

6. ‘ELLEUK.COM’ this is found in the ‘E’ of the ‘Elle’
mast head, it is put there to inform and make the
audience aware of the Elle website without them
actually having to buy the magazine. It also makes
the magazine accessible on more media platforms
e.g. The internet, smart phones and tablets. This is
a great way of marketing the magazine and
company as the majority of the target audience
have access to one or more of these things.
Date line, this is there to inform what issue of the
magazine it is. The magazine is produced monthly
and comes out in the month before its due date.
The date is small and discrete because the
audience can generally tell by the main image,
cover lines and content which issue it is.
The price is again small and discrete under the
dateline this is done so that you make a decision
on whether or not you want to buy the magazine
or not before you see the price.