The magazine cover is for Beano, a long-running British children's comic magazine known for characters like Dennis the Menace. The target audience is boys ages 4-7, though it also appeals to older collectors. The cover uses bright colors and recognizable characters like Dennis to attract children visually. It promotes a free iPad mini to incentivize purchases. The masthead title matches the color scheme and dominates the cover to clearly identify the magazine.

1. Gender: Mainly women.
Age: 16-34
Lifestyle: Those interested in fashion,
beauty and celebrities.
They work and have an above average
income. Normally business owners,
managers, specialists etc.
Masthead: This is the name of
the magazine ‘Vogue’ this is
normally in various colours
befitting to the model that is
shown underneath. The title
normally covers part of the
image showing the dominance
of the title and this draws the
reader to the title through it
being the most dominating text.
It is the biggest text on the page
and is in bold so that it is further
dominating over the rest of the
text. This enables the reader to
know and remember the title of
magazine to secure future
purchases.
Tagline: This gives the main
highlight of the issue which is
here ‘460 pages of fashion, style
and beauty’ This shows that this
is issue is based on mostly these
things described. As shown at
the bottom of the of the page,
‘The Big Issue’ In capital letters
says that it is a all about fashion
making it a special edition
making it more attractive to
customers that are interested in
fashion and beauty and
therefore makes it more likely
that they will buy this issue.
Strip: The strip shows what is
going to be within the magazine
and states the main highlights
which is also shown on the
other side, this enables the
reader to receive an
understanding of what is within
the magazine and enables them
to decide if they want to
purchase the issue or not
through this strip.
Main cover line: This is the next
biggest piece of text after the
title and this shows that this is a
special edition based on fashion
which enables to persuade
readers who are interested
within fashion.
Main Image: The model is the
main image of this magazine,
she is a well known model
meaning it will attract
audiences that recognise her
and therefore make them more
willing to buy the issue. As this
is an issue that is all about
fashion, by using a model that is
famous helps to further endorse
this issue and persuades
readers to buy the magazine.
Buzzwords: ‘Big’ is one of the
buzzwords found here, this is to
further excite the audience
about the magazine, the fact
that this issue is an exclusive on
fashion the fact that is may
have more content than usual
will further interest readers.
Barcode/Price/Information: This shows the price of the issue which is
£3.99 and also the date which is September. This enables the reader to
know how much the magazine is which is another decider of weather to
buy the magazine or not. It is also the smallest piece of text on the cover,
as though the price of the magazine is not a factor that will effect the
decision of the reader or not.

2. The institution responsible for this magazine is Vogue they are a worldwide magazine company that is nationally
recognised around the world as a high class women's fashion and lifestyle magazine. There is a lot of media
around those which are on the cover of Vogue have ‘made it’ and it is recognised as the aim of some celebrities
to be featured on the cover especially of the American edition. This magazine first of all sells because of the
institution which creates it, the name Vogue is well recognised and therefore readers buy the magazine just
because it is Vogue. The main image is the only image on the page and is the famous model, this means that
readers will purchase the magazine as they will recognise the model and therefore be attracted to the content
which will involve her within the magazine. The colour scheme seems to be red and black which can suggest a
high class feeling of sophistication as the text is in clear font and the main focus is to the model rather than the
text. The main cover line which reads ‘The Big Fashion Issue’ which is written in red and is the biggest title on the
page is another persuasive to get readers to purchase the magazine as the issues focuses of fashion and this will
appeal to a lot of the readers. There is no props being used within this magazine cover, only the model is seen
and this is again to focus on the model. This camera shot if a mid shot of the model so that we can see her face,
so inclusion of details such as makeup can be seen which relates to the magazines content and also it allows us to
see the jacket which she is wearing which relates to the fashion side. The sort of shot allows the magazine to
advertise clothing and makeup on the model and acts as a way to show outfits on the model. The facial
expression is that of a pose and of a ‘model face’ she has no expression and this again takes the focus away from
the face and rather to the clothes she is wearing.
I do like this cover in some ways as it is rather simplistic and enables the magazine to get the audience to focus on the
model and who can be recognised by many readers. The text is simplistic but the font size and the colour red
enables the audience to focus on certain subheadings when needed, and this is done in a simplistic and
appealing way. I do feel that it does lack colour or some sort of focus on the text which colour be helped with
various colours or a background colour. I think it does attract the target audience well which covers a range of
ages going up to around 34, I feel the cover is sophisticated yet playful so that it can attract this age range of
women.
Overall this research into this particular magazine cover has been helpful as it shows the way in which techniques can
be helpful when trying to focus on various aspects of the cover, for example the simplistic font of the text allows
the image to the main focus and this is possibly something I may want to corporate into my own.

3. Masthead: This is the title of the
magazine, is matches the rest of
the cover as concerning colours. It
is bold and in large red letter that
dominate the magazine cover. It
attracts the audience to the
magazine and makes it be
recognisable to the audiences the
bright colours make it attractive to
the audience of children.
Puff and Pug: Here the magazine is
giving away a free iPad mini and
this attracts an audience to buy the
issue so that they have a chance to
win something. This creates even
more of an incentive as to why the
magazine should be purchased and
the magazine might just be
purchased for the factor of a
freebie which is an attraction to
children.
Main cover line: This is ‘Beano
Style’ this states what the
magazine contains and shows that
the style of magazine is. It enables
the reader to decide further if they
want to buy this magazine and for
children they may want this style
of magazine.
Main Image: The main image of
this magazine cover is the two
character Dennis and Gnasher who
are the main characters of the
Beano magazines. This makes it
easy for children to recognise and
this enables children to choose the
magazine through images and not
through the title which
accommodates more to the
audiences age.
Thumbnail Images: There are
various thumbnail images of other
characters on the cover of the
magazine. This builds a
recognisable story based cover
that children are able to relate to
and can feel as though they are
part of the story as they can
recognise all the characters shown.
Tagline: The tagline for this
magazine is directly under the
Masthead, this shows that the
magazine stars the main character
Dennis and Gnasher. This again
create an exclusive feel around the
magazine and draws in the children
who are fans of the two characters.
Barcode/Price/ Information: This
is to make the magazine
purchasable and is the smallest of
the things on the magazine as it is
not appealing and money is not a
concern to a child.
Genre: Children's magazine.
Gender: Boys
Age: 4-7
Lifestyle: Working- class to middle class children, interested in cartoons and have
previously watched the TV show, could also be seen as a collectable to older generations.

4. Beano is well recognised children's British magazine which has been running for many years and is known
of worldwide. It has gained the number 1 spot on the bestselling magazines within the UK for many
years and the magazine is based around Dennis the Menace and his friends. The profile of the
readership is made for 11 year old boys, the website dos mention it is for girls as well but mostly
boys. The audience can also be those of collectors as the magazine has been running since 1938, this
means that many children are now much older and therefore can but the magazine as a memorable
item or collectable.
The magazine first of all sells through it’s recognisable institution, which may influence parents which
grew up with the magazine to buy it for their children. The characters which are advertised on the
front are also recognisable as a TV show has been made about them and many more media has
circulated meaning the children will recognise the characters. The inclusion of some text such as
‘Free’ is used a lot as a form of persuasion in mostly children magazines as a free toy or something for
free is used to persuade the reader they are getting something extra. This also persuaded the parent
which will be buying it will be getting their money’s worth with the freebies. The style of the
magazine uses a lot of bright colours which are over exposed so that they are attractive tot he
audience such as the bright blue sky, the reds, orange and yellow all colours that will attract a Childs
attention. As this is a comic the characters are all computer generated or drawn onto a computer so
this mans a more unrealistic image can be created rather than a real life one. The main character
Dennis which can be recognised by the audience and he is running away from something a long a
street and this shows part of the story that they are up to mischief, the low camera angle shows them
as the main characters of the page and makes them look bigger. Other characters are seen within the
background and are a lot smaller but still included such as the police officers which certifies that the
characters have been up to no good.
Overall I think this cover is very creative and appeals o the audience very well, I like the use of colours as
they are very bright and have been chosen appropriately for the target audience. I like the camera
angle used to represent the creates and the use of Buzz words such as free create a further
persuasive technique. I feel like the magazine does lack other content and lack of subheadings on the
front but I can see which is this done as it’s targeted at children and they won’t be interested in text.
This research into this magazine cover has been helpful as it has allowed me to see how Buzz words such
as free can be used as a further persuasive technique and how the colours can be attention drawing
and be used in a creative way. This makes me consider how I can use colours within my magazine to
my advantage and how I can manipulate them to achieve the look I want for my cover.

5. Masthead: This is the title of the magazine
‘Mens Health’ this is in bold red writing
that dominates the cover. It’s simplistic
and red normally evokes danger which is
attractive to males. This title is memorable
and is easily spotted by the audience.
Header Bar: This is above the title to
possibly to highlight it as an important
factor than the title itself. It’s in black
writing in bold and capitals to further
highlight it’s importance. For men who are
looking to burn fat and loose weight or just
maintain a good shape will buy this
magazine naturally and therefore by seeing
a header bar that directly aims at what they
want to do will persuade them to pick up
the magazine.
Footer Bar: The footer of the magazine is
based at the bottom which is in black bold
capitals and is highlighted in yellow as to
draw the readers attention to this being
one of the main details about the magazine.
This enables the reader to quickly decide if
they want to purchase the magazine or not.
Tagline & Main cover line: ‘Get back in
shape!’ is the tagline underneath the
masthead it’s in bold black capital letters
and goes with the theme of the magazine
which seems to be very black white and
red. This relates to the header and
masthead and it’s all based on health and
getting into shape and the header tells how
to do this, this enables the reader to feel
confident that they can rely on this
magazine to help them het into good
shape. This could also be seen as the main
cover line as it is the next biggest piece of
text after the title, it does support the
image seen of celebrity David Beckham and
anchors the meaning of the image that this
magazine can help readers to look like him.
Strip & Cover Line: The strip is seen on
both sides surrounding the main image,
they are all in similar colours of red, black
and grey and this enables the reader to
know they are interrelated and are all ways
to help the reader get into shape. All of
them have number in such as 27, 30 and 5
all stating figures that the reader can aim
for, which is appropriate for the audience
of males as they prefer quick times and
facts that they can rely on. These are also
cover lines, as most of it is in bold all of it
seems to be the main information that is
found within the magazine, this further
persuades the reader as they are able to
see the main features of the magazine
before buying it.
Main Image: The main image is of the
celebrity sportsman David Beckham. He is
used to model for the magazine and it seen
as someone that readers can aspire to and
want to be like, this makes readers who are
fans of him as more willing to pick up the
magazine and read it. It also is covering part
of the masthead making it the most
dominate image on the page that stands
out above everything else as an incentive to
buy it.
Puff and Pug: Here is an offer of a free
workout poster, this further persuades the
reader to buy the magazine as there is
something free relating to getting back into
shape inside the magazine.
Buzzwords: ‘Cool new’ ‘Red-Hot’ are all examples of the
type of buzzwords seen on the cover. These get the reader
excited for the content of the magazine and makes them
feel pumped as a workout magazine should make them.
Genre: Male Fitness magazine
Gender: Male
Age: 16- 40
Lifestyle: Those who are unhealthy and are
inspiring to get healthy or those who are already
within good shape and want to maintain it. They
will most probably be Middle class people who
have full time jobs.

6. The institution is a well known UK and US magazine that is created for men’s lifestyle
and health. The readers are mainly men as it is based completely on male life and
fitness. The magazine normally features a well know celebrity that has a good
sense of fitness and well being. As seen in my example David Beckham who is a
famous footballer is featured on the cover and takes up the majority of the page.
He is recognised for a sport and therefore will be fit and this an appropriate figure
to feature on the front of the magazine and readers will chose to buy the magazine
for the celebrity. The language used on the front cover are a lot of Buzz words such
as ‘Cool’ and ‘New’ and this gets the readers excited to read more and acts as
trigger words to create curiosity. The inclusion of a free workout poster is also
highlighted on the front of page and this shows how freebies can work to attract
all types of readers as they feel they are getting their moneys worth. The colours
of this magazine are mainly white, black and red and this shows the manly side of
the magazine and there isn’t a lot of colours going on but it also focuses on the
main image which is a the celebrity.
The shot of the celebrity is a mid shot which allows the readers to see his arms and
full body which shows that he is ‘muscley’ and therefore this is appropriate for the
magazine. He is very posed and has a slight smile and this arms are folded possibly
to accentuates his arms and there size further and there is also a focus on his
tattoos which stand out even more against his white top and the white
background. The tattoos are something that are recognisable to him as a person
and readers may be interested within his tattoos.
Overall I do like the minimalistic approach this cover has taken by making the main
image the eye catching subjects and the titles with the colours have been used
appropriately to attract the audience to the right things they want to see. The
techniques I have learnt from this is that the minimalistic approach can just be
effective as a having a lot gong on within the cover and may be something I will
want to consider when making my own magazine cover.