1. COMPONENTS OF CULTURE

2. COMMUNICATION
*LANGUAGE
*SYMBOLS

3. *LANGUAGE
 It forms the core of all culture.When people
share a language,they share a
condensed,very flexible set of symbols and
meanings.

4. *SYMBOLS
 A symbol is anything that carries a particular meaning
recognized by people who share culture.Symbol serve
as the basis for everyday reality,vary within
cultures,cross-culturally and change over time.

5. COGNITIVE
*IDEAS
*KNOWLEDGE
*BELIEFS
*VALUES
*ACCOUNTS

6. IDEAS/KNOWLEGDE/BELIEFS
 Ideas-are mental
representations(concepts,categories,metaphors)used
to organize stimuli;they are the basic units of which
knowledge is constructed and a world emerges.
 Knowledge-the storehouse where we accumulate
representations,information,facts,assumptions,etc.
 Beliefs accepts a proposition,statement,description of
facts,etc.as true.

7. VALUES/ACCOUNTS
 Values-a culturally defined standaeds of
desirability,goodness and beauty,which serve as broad
guideliness for social living.
 Accounts-how people use that common language to
explain,justify,rationalize,excuse,or legitimize our
behaviorto themselves and others.

8. BEHAVIORAL
*NORMS
*MORES
*LAWS
*FOLKWAYS
*RITUALS

9. are rules and expectations by
which a society guides the
behavior if its members

10. MATERIALS
*TOOLS,MEDICINE
S
*BOOKS
*TRANSPORTATIO
N
*TECHNOLOGIES

11. MORES
 They are customary behavior of folkways which have
taken in a moralistic value.
 This includes respect for authority, marriage and sex
behavior patterns, religious rituals, and other basic
codes of human behavior.

12. LAWS
 Constitute the most formal and important norms.

13. FOLKWAYS
 These are behavior patterns of society which are
organized and repetitive.
 It involves the way we eat, how we dress, and other
patterns we follow because they have been impressed
upon us from the time we were born.

14. RITUALS
 These are highly scripted ceremonies or strips of
interaction that follow a specific sequence of actions.
 They occur at predetermined times or triggered by
specific cues.

15. *MATERIAL COMPONENT
 Refers to physical objects of culture such as machines,
equipment, tools, books, clothing, etc.

16. *THE ORGANIZATION OF CULTURE
 While the culture of a group is an integrated network
of folkways, mores, systems of beliefs, and
institutional patterns, it can be broken into simple
units or elements called cultural traits.

17. TRANSMISSION OF CULTURE
 1. enculturation
 It is the process of learning culture of one’s own group.
2. Acculturation
the process of learning some new traits from another
culture.
3. Assimilation
it is the term used for a process in which an individual
entirely loses any awareness of his/her previous group
identity and takes on the culture and attitudes of
another group.