2. Print
Masthead- ’Glamour’ Fashion magazine. Appeals to
younger audience as they follow the latest fashion
trends. The word ‘Glamour’ means ‘meaning good
looks’. This instantly creates a feminine image for the
magazine which links to the dominant image of
Victoria Beckham using a close up to show all of her
flaws and imperfections which creates an upboost of
confidence for the readers as she is seen as an
empowering woman. The masthead is bold to show
the importance of its name. It is at the top of the page
which further infers the importance of its name and
indicates the middle-upper class audience.
Folio- High price compared to other prices of
magazines. This connotes that the key audience is
middle-aged succeeders to aspirers who sek status,
work ethic and are orientated to image and
appearance, persona and fashion. C1/B
demographic, middle management, graphic
designers. Suited to their high income so buying this
magazine isn’t a problem to them.
Colour Palette- The brand uses primary colours to
make the magazine stand out on the shop shelves
which instantly grabs the audience's attention.
Two Step Flow Model- Makes the audience
question who the opinion leader is, Beckham or
Glamour. Victoria is labelled as “Beauty’s New
Boss” connoting that she is an overpowering
female and creates a hierarchy as she is at the
top.
Italics- They make the key signifiers name stand
out and attracts the audience to the pull quote
underneath as Beckham is creating a strong,
positive image for the audience.
Folio- The magazines website which can been
seen as a marketing tool as the brand is
promoting their platforms through the magazine.
By doing this, it allows the brand to increase their
audience as technology is a big part of today’s
society. On the website it gives the audience an
opportunity to sign up to newsletters and join
beauty clubs as well as look at the best new latest
products to make you look good and make you
feel good about yourself.
Lighting- 3 point lighting, a camera in front and
two behind shows no complexions or shadows
and gives Victoria Beckham the flawless,
perfection look almost giving her the model look.
Border- The format of the picture creates an
image almost like it is in a frame which adds
more compact to the layout.
The key signifiers name takes up the bottom left
and middle third which shows the importance of
her new image and she is labelled as
“BEAUTY’S NEW BOSS”. Victoria Beckham is
an English businesswoman, fashion designer
and singer. In the late 1990s, Beckham rose to
fame with the all-female pop group Spice Girls,
and was dubbed Posh Spice by the July 1996
issue of the British music magazine Top of the
Pops. Her surname is in all capitals which infers
the importance of her name due to fashion,
music and being married to David Beckham who
is an OBE, English former professional footballer,
the current president of Inter Miami CF and co-
owner of Salford City.
3. Print
Layout- The article is about
changing your body i.e. genitals.
The rip effect to the background,
and image could suggest that they
are getting rid of themselves and
finding their new selves.
Main Image- The three
different shots attract the
audience to this article but can
also confuse them as it
doesn’t follow the typical
codes and conventions
because it doesn’t have an
article title, headline or a
kicker due to the article being
carried on. In the shots, 3
point lighting is used again to
give a flawless look to create
an idealistic image of women
through the makeup used.
Pull Quote- Bigger font size
compared to the articles
font size and is in a brighter
colour which immediately
attracts the audience and
sums up what the article is
about. There is more than
one which breaks up the
body of text.
Folio- The double page spread still includes
folio such as page numbers, website and the
issue date ‘AW19’.
Columns- The article is
carried on and has six
columns on this double page
spread which can infer that
the overall article is important
and deserves to have more
than one double page spread
in this high-end, popular
magazine which could also
spread awareness of what the
article is about. Also the
columns are separated by
allies which is typical in
magazine platforms to
separate the large chunks of
text to make it more readable
and look less compact.
Key Information- Questions
from the editor to a surgeon
from The London
Transgender Clinic talking
about advice for surgery and
challenges the surgeon has
had to go through. This
instantly involves the reader
as it creates a feeling where
they are the ones asking him
questions rather than just
reading them in the
magazine.
4. Print vs Digital
Print
Advantages:
-Targeted marketing based on readers
common interests.
-Fixed price.
-Can take it anywhere with you.
-Audience is more focused.
-Credibility.
-Safety -> no viruses or scams.
- Not expensive to produce.
Disadvantages:
-Limited readership.
-Poor limited image quality.
-No control over advertisement placement.
-Not eco-friendly.
Digital
Advantages:
-Reach readers on a global scale.
-Faster publication and distribution.
-No revenue loss from unsold copies.
-Majority of society uses the internet.
-Sign up to newsletters.
-Receive the latest updates.
-Cheaper than printing.
-Interactive links.
-Eco-friendly.
Disadvantages:
-Can be hard to read (need to zoom in or out).
-Outdated software.
-Poor internet.
-Viruses or scams.
5. Digital
Masthead- Uses a feminine colour palette
through the use of pink and purple colours. This
infers that the magazines key demographics
are females. Furthermore this could also create
a stereotype for the genders as people think
that pink is for girls an blue is for boys. The
demographic for the magazine is females class
B/C1 who are interested in fashion and what
they look like. They also may have a high paid
job as the magazine price (folio) is high
compared to what other magazine brands are
priced at therefore readers who read this
magazine are willing to pay high prices
compared to what others want to pay for
magazines.
Main Image- Kylie Jenner is the dominant
image of this issue. This could create Jenner
as an ambassador for the magazine which
makes more people want to buy the
magazine. The mid-shot of Kylie shows her
beauty and that she is proud of who she is
which creates a strong, powerful image of her
and the magazine has done this as they know
that people would aspire to be like her, this
instantly makes her an opinion leader. Kylie
Jenner is an American media personality,
model, businesswoman, and socialite. She
has starred in the E! reality television series
Keeping Up with the Kardashians since 2007
and is the founder and owner of cosmetic
company Kylie Cosmetics who has a
networth of $1 billion.
Coverlines- The cover lines around the
magazine appeals to B/C1 target audience.
Most of the coverlines are based on beauty and
lifestyle. This would appeal to the feminine
audience as they can relate to these topics and
are more commonly interested in them. The
cover lines around the outside of the main
image connotes the importance of the celebrity.
The direct mode of address is formal as they
haven’t used a range of linguistic devices. The
use of language features such as alliteraton
“Beauty Bullies” could determine the readers
level of knowledge and skills which could link to
their well paid jobs as they have a complete
education and full punctuality.
Direct Mode of Address- By making Kylie
Jenner use direct mode of address with the
audience, it creates a more approachable,
friendly image which makes the audience
want to aspire to be like her. It appeals to the
target audience as they can relate to this
natural and friendly expression, making them
want to read the magazine. It also shows that
shem is confident about herself and sets a
role model image as the audience also want
to be confident of themselves.
6. Digital
Masthead- Uses two contrasting
fonts to make the double page
stand out to the reader. The
artists name stands out from the
page due to the bold font and the
contrasting colour palette against
the lighter pink. The size of the
masthead could suggest that
Nicki Minaj is a famous, well
known artist as her name is in a
larger font size on the page. The
noun ‘Gospel’ suggests that the
artist is presented in a holy way
like a God. This gives the reader
the impression that people are
worshipping her, like her fans, so
she has become a role model.
Part of Minaj’s name is hidden by
the main image of her which can
create a sense of importance of
the artist and infers that she has a
big personality.
Drop Cap- The drop cap ‘W’ starts
the article off and is the same shade
of pink used for the artists name in
the masthead. This can suggest that
this is a continuous colour scheme
throughout the magazine which
emphasises a feminine side to attract
the female audience and create the
ongoing stereotype of pink being a
female colour.
Main Image- The main image breaks
the typical codes and conventions of
magazines as Minaj is placed slightly
off centre suggesting that she is a
powerful woman and doesn’t follow
rules. The key signifier uses direct
mode of address which makes the
audience feel connected to the artist
as she is staring directly at them,
making them personally feel targeted
and slightly uncomfortable. Minaj
shows a shocked impression through
her facial expression to catch the
reader’s attention. This could link to
the mise-en-scene (her icon ring)
used as she has positioned her ring
directly next to her face which
suggests that she is using her ring as
well as her facial expression to
indicate that she is an ‘icon’ and no
one can change that.
Pull Quote- The pull quote attracts
the reader to the double page spread
as it is a long article. The text is used
in a larger typeface to show
importance and draw the reader’s
attention to the section to gain extra
information about the article. The
colour palette used (black and white)
makes sure that the colours contrast
each other which helps the
sentences to be more readable and
stand out on the page.
Body of Text- The body of text is organised into 5 columns which helps the
audience to read the text and make the text seem less bulked up by
separating it. The bold font used for the subheadings of the columns helps
the text stand out from the article which makes it more eye-catching. The
main body of text is the same font size to create structure. The repetition of
the word “Thou” on the subheadings shows a sense of maturity and an old-
fashioned effect which can link to the adult target readers of the magazine.
7. Technical Considerations of Print
● The size of the magazine should be A5 or A4.
● Formatting text and considering the style of fonts to be used.
● Save artwork in RGB colour mode as it produces a wider range of colours
and allows you to use one image for several media, including print and web.
● Using a bleed line to ensure you do not cover the canvas. The impact would
be when you print out your work, some words or images could be missing.
● Use an even gutter line for columns, making it easier for the reader to
navigate.
● Articles should have a running head so the reader can see at a glance an
article they want to read. All pages should be numbered throughout the
magazine.
● Layout considerations- content needs to be laid out evenly and keep
headings on he same page as the text that follows them.
8. Technical Considerations of Digital
● Some apps do not fully support all digital magazines. Therefore the look of
the magazine will not be as intended by the editor. This can be obvious when
moving from portrait to landscape as the reader will not be able to see all of
the page and will have to scroll to see what the rest of the page/article.
● Some devices do not fully support digital magazines and therefore some
buttons the reader would usually use on their device will not link with the
magazine, causing frustration for the reader.
● Some colours and fonts will not translate into digital and make the article look
different. This will impact on the message which is embedded into the text by
the reader.
● Losing secondary source files and the video/audio being withdrawn from the
internet, would impact on the readers experience and relevance of the article.
9. Distribution
Print
-Readers will be able to buy a copy of the magazine in supermarkets,
gigs/festivals, music shops, clothing shops, your local shop and order offline.
Digital
-For digital distribution there is Amazon which exclusively uses Mobe and Barnes
and Noble use epub. Options are limited for digital magzines, people use InDesign
and create an interactive pdf-by doing this it could ruin ideas/plans as it is very
limited and you will have to use the digital distributors templates and formats;
therefore losing its USP.
10. Conclusion
● In conclusion, Glamour uses similar ways in their magazines to get the public to buy their product. For example in
both magazine covers I have studied, they have used a dominant image that everybody has heard of and are familiar
with. In the images, Glamour uses 3 point lighting which gives the key signifier no complexions and the flawless look.
This can attract the female audiences as they wish to have clear skin and look beautiful just like Victoria Beckham
and Kylie Jenner.
● A disadvantage of the double page spread (digital) is that the reader has to constantly zoom in and out to read what
the article is about however they can gather an idea what it is about due to the subhead which sums up the article
underneath the headline. Another disadvantage of digital magazines is limitations. For example, people may not have
access to computers or technology that they can read online magazines on and some people will be unaware that
they can access magazines online whereas they are aware of the printed product instore which makes them want to
buy it so that they can carry it anywhere and can read it whenever they want too.
● On the other hand, an advantage for print magazines is that printed products are more reliable that digital products
as they are easier to find and you are able to take it anywhere with you as you will need to find the copy on a website
and then there will be multiple adverts popping up which could be a scam and add a virus onto your computer if you
click on it. Furthermore, it is targeted marketing based on the readers common interests and the audience is more
focused however it is not eco-friendly and it is in decline therefore results in being more expensive due to digital
magazines.
