David Lewis, AudienceNet, Music 4.5 Smart Radio

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This document discusses research on online music audiences in several countries. It summarizes current knowledge about the UK radio market and notes a "ticking time bomb" of declining youth audiences. Phase 1 will measure national audio consumption patterns through online surveys in multiple countries. Phase 2 will establish online communities for in-depth qualitative research and real-time behavioral measurement of music consumption across key consumer segments identified in Phase 1. The research aims to understand international trends in how online audiences discover and consume music.

Technology

Specialists in Online Audience Research

What we currently know about the UK market for radio

The “ticking time-bomb” of youth audiences

What we’re about to find out internationally

What we currently know about
the UK market for radio

The UK Population
Discovering New Music - Top 12 Sources

Hearing a song on the radio or a DJ recommending it

Seeing music on TV

Word of mouth in person or over the phone

From a video streaming website

From online stores like iTunes or Amazon

Seeing an advertisement on TV

Word of mouth via email or messenger app

Music shops/Supermarkets

Hearing an advertisement on the radio

Online search via Search Engine

Concert/Gigs

A streaming service like Spotify or We7

The UK Population
Time Spent Listening To Music By Device, Per Day

The “ticking time-bomb” of
youth audiences

14-19 year olds
The UK Population
Discovering New Music - Top 12 Sources

From a video streaming website

Word of mouth via Social Media

Hearing a song on the radio or a DJ recommending it

Word of mouth in person or over the phone

Seeing Music on TV

Concerts/Gigs

From online stores like iTunes or Amazon

A streaming music service like Spotify or We7

Word of mouth via email or messenger app

Online Search via a Search Engine

Seeing an advertisement on TV

Music Magazines

The UK Population
Discovering New Music
Time Spent Listening To Music By Device, Per Day

Time Spent Listening To Music
By Device, Per Day

What “older people” have been saying in our online communities
have been saying

The Older (20+ yrs) Perspective
Radio is very much alive and well.

Though being consumed in different ways and with different technologies the fundamental appeals of
radio are as strong as ever (a source of information and entertainment that one can enjoy as
background to other activities and on the move).

Radio remains a source of company/contact with others. Whatever the means of delivery, the
common view was that this aspect would never be replaced.

Radio was considered to be very effectively adapting to new technologies. Access to stations across
the globe via the Internet was seen as an exciting and significant modern development.

“I’ve always listened to the radio. I can’t “I think radio has done well to adapt to the 'digital'
imagine life without it. Somewhere on era - it's embraced it and therefore radio will remain
the radio you’ll find what you’re in the popular - I can't see it being phased out or dying -
mood for – any kind of music, drama, radio caters for everyone and I can't see another
whatever…it’s a constant companion.” form of entertainment replacing it. I listen to music
via Spotify and Last.FM but I still listen to radio - it
complements it rather than competes against”

“Radio’s adapting by internet streaming, “There’s something about listening to the radio
DAB and by providing radio channels on that is special and real time. I see no reason at all
TV sets. They’re also using social media that radio will start to die. It’s still a very ‘mobile’
to stay relevant to their audience.” way of listening to music.”

A World Of Music

What’s Really Happening Out There?

What We Are About To Do...
Behavioural Consumer Research Across Key Territories:
UK USA Sweden Germany France South Korea

Phase 1:
National Measures Of Audio Consumption.
2,500 online interviews will be conducted in each territory.
In each territory, the sample will be statistically and demographically representative of the total
population above the age of 13 years.
Method:
Phase 2:
Audiencenet Online Communities .
In each territory, bespoke online communities will be established for the purpose of:-
a) in-depth qualitative research and
b) behavioural measurement in relation to music/audio consumption in real-time.
The communities will be representative of the key consumer segments as determined in Phase 1.

The document describes plans for the first annual Doople Music Festival to take place in summer 2020. It will be streamed live on YouTube and tickets will also be available for a live audience. Viewers will be able to interact online and influence the event through polls, donations and choosing artists and songs. Advertising and sponsorship deals will fund the charitable event, which aims to bring people together through music even in a more isolated online world.

Fdub 99.9 Investor Presentation

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G322 q2 music

photographyatharlow

Sony Corporation owns 33% of the global music market and various music labels, giving it ownership over much of the music it represents. As a large conglomerate, Sony has the financial backing to profit greatly from popular artists but pays those artists a smaller percentage than smaller independent labels. Independent label A Wolf at Your Door, which owns only a small portion of the global market, struggles due to widespread illegal downloading eroding its profits, forcing it to rely on concerts and merchandise for revenue. It was even forced to sell ownership of one of its most profitable bands to Sony. While digital technologies have benefited independent labels by allowing them to reach global audiences more affordably, widespread illegal downloading has also blurred ownership of music in ways that damage

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Powerpoint final

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Our radio station, ICE FM, aims to target young people aged 16-25. We conducted research that showed this age group is the least likely to listen to traditional radio. Therefore, our station provides a mix of popular music, interviews, and news stories focused on issues relevant to youth like unemployment and entertainment. We also incorporate technical elements like upbeat music and sound effects to make our newscasts appealing to younger audiences.

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Charlotte cousins Q8 the impact of the internet on media. Discuss - plan

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The sound of BIG DATA - On Device Research

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Multicultural_Music_ReportAsian_American_FINAL

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Analysis of questionnaire charts

dilwar95

This document analyzes the results of a questionnaire given to 25 people to help evaluate a music product. The analysis shows that most respondents were females ages 17-19 who listen to music often on their phones or internet. MTV was the most popular music channel and most people download music illegally. Indie/rock was a popular genre and most people prefer entertaining music. This provides insight into targeting marketing of an indie rock music video at 17-19 year olds who enjoy entertaining music on portable devices and streaming platforms.

Musicclubpdf

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