The document discusses plans for a media product targeting 16-25 year olds. Primary research found this age group was most interested in issues of drug abuse, violence, and class/status. Secondary research found 16-24 year olds more likely to use drugs than older adults. Based on this research, the media product will focus on themes of drug abuse, violence, and class/status using the genre of social realism.

1. Who would be the audience for
your media product?
Tamira Bello

2. My primary target audience for my media
product is 16-25 year olds
I chose this audience as I believe they would be
much more interested in my media product than
older or younger people as people of this age
are more likely to be able to relate to the issues
of drug abuse and crime

3. Primary research

4. Results
The majority of the people who filled this questionnaire were 16-20
years old.
The three issues that they were interested in was drug abuse, violence
and social class and status.
The four themes that they were most interested in was Age, Physical
Ability/Disability, Class and status and Ethnicity

5. Secondary Research
I undertook some secondary research into the
statistics of drug abuse and found out that:
“Young adults (those aged 16 to 24) were more
likely to have used drugs in the last year than older
adults. However, the proportion of adults aged 16
to 24 taking any drug in the last year was 16.3%,
down from 19.3% in 2011/12.”
“The proportion of adults aged 16 to 24 taking any
drug in the last year was almost double the
proportion in the 16 to 59 age group, at 16.3%.”

6. www.gov.uk

7. Analysis
I considered the results of my quantitative questionnaire
and came to conclusions to what I would like my intros
themes and issues would be about and make a final
decision on my target audience.
• Target audience of 16-25 year olds
Themes and Issues
• Drug Abuse
• Violence
• Class and status
Genre
• Social realism

8. “MUBI is a curated online cinema bringing you cult, classic, independent, and award-
winning movies. Available in over 200 countries around the globe and on multiple
devices, a subscription to MUBI is a passport to the world of cinema. Every day our
film experts introduce you to a great film, and you have a whole month to watch it.
That's 365 extraordinary films a year curated by MUBI.”
“Watch on your PC, Mac, Android, Sony BRAVIA, iPad/iPhone, PlayStation, and
Samsung Smart TV in United Kingdom.”
This makes social realism films available to various audiences as it is easily accessible
and portable.

9. Channels that screen social realism
BBC 2
Usually caters to an older audience and screens
documentaries regularly
BBC 4
Also screens documentaries but caters to an even older
audience than BBC2 as the documentaries are on more
serious things like history
FILM 4
Caters for all ages as it shows a variety of different movies
aimed at different ages. The content and genres of the
movies vary depending on the time of day

10. Radio shows that explore social
realism
• BBC radio 3
• BBC radio 4
• Have spoken about the social realism genre
This may mean I can use these radio channels to
promote my film, even though my target audience are
not the usual viewers of this radio programme.

11. Sight and Sound
• Sight and sound magazine
is an international film
magazine
• They advertise the movies
• Have interviews
• If a film is advertised in this
magazine it is more likely to
be targeted towards
mature people with a wide
range of film knowledge. As
it is niche and not
mainstream younger teens
would be less likely to be
reading it.