Target Audience Research

1. Holly Masters
Alternative Rock

2. Who are they?
 I will need to identify who my target audience is, and I
shall do this by researching their ages and races,
even though the music industry doesn’t target a
specific group of people. So my research will be non-
stereotypical and will be direct to people of all ages,
but will point out if there is a larger amount of people
at a certain age that like the music.
I have created a survey
on SurveyMonkey, and
I posted it on my
FaceBook page. On this
PowerPoint, I will be
analysing the results.

3. Age
 I have analysed from my Survey results
that the people that answered were from
the ages of 17 and over. Most of the
people that answered are 18.

4. Gender
 The people that answered this question
added up to be an equal amount of
males and females (except for the
person that skipped this question. Who
does that?!)

5. How often they listen to music
 The vast majority of the people that answered my
survey listen to music every day. This could be on
the radio, their computer, iPod, etc.

6. How they listen to their
music people that answered listen to
 A lot of
music via their iPod. But three extra
answers told me that people listen to
music on
their
computer/
laptop/
Mac. This
could be
where
they
obtain it.

7. Do they listen to the radio?
 The most answered was “Sometimes”, although
this question had a variety of different answers.
Only two people that answered never listen to the
radio.

8. What radio station?
 A lot of people skipped this question, which must
mean that they are the ones that don’t listen to the
radio. A lot of people chose BBC Radio 1, and I
also had a
lot of
people
answer
the
“Other”
option.

9. “Other” Options

10. Where they discover their music
 The most popular answers were YouTube, Internet
and Friends. So this means that their friends find it
and decide to share it with others, passing it
around people so
more know about
it. This could make
them research it on
the internet, sites
like YouTube.

11. How they get the music
 A lot of people download their music, but an equal
amount of people get their music by buying/borrowing
CD’s. A lot of people use iTunes as well, as
this is a
common
usage of
music for
people, as
the
company
Apple is
used by a
very large
amount of
people.

12. Favourite Genres
 Two of the most popular genres picked from my
list were Rock and Pop. The least popular one
was Hardcore.

13. “Other” Responses

14. Go to Concerts/Music Festivals
 My final question was if they went to concerts
and/or music festivals. An equal percentage of
them said that they do, either all the time or
sometimes. Only a few people said that they never
go to concerts or music festivals.